Allegra Bitton
Montreal,QC
Summary
As the CEO of a digital marketing agency, Allegra leads a core team of four and manages over 15 contractors, delivering customized digital marketing strategies to a diverse range of clients. With a focus on optimizing online presence, driving engagement, and producing measurable results, Allegra ensures the agency stays ahead of industry trends while fostering innovation and collaboration.
With expertise in remote team management, strategic planning, and content development, Allegra consistently delivers high-quality social media campaigns that enhance brand loyalty and meet clients’ long-term objectives.
Overview
8
8
years of professional experience
Work History
CEO
Emerald Sky Agency
11.2023 - Current
- Developed key operational initiatives to drive and maintain substantial business growth.
- Drive revenue growth for DTC and CPG brands by combining high-converting Meta ad campaigns with scroll-stopping organic content.
- Built a performance-driven agency model that scales brand visibility and sales through strategic content, paid media, and platform-native creative.
- Created and monitored promotional approaches to increase sales and profit levels for clients
- Achieved company growth by implementing strategic plans and streamlining operations.
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Created a positive work culture, resulting in increased employee satisfaction and retention rates.
- Established new revenue streams by identifying market opportunities and launching innovative products or services.
Social Media Manager
Freelancer
11.2021 - 11.2023
- Increased customer engagement through social media.
- Developed high-converting Meta ad strategies by combining data-driven insights with thumb-stopping creative direction.
- Led end-to-end creative strategy for Meta campaigns, optimizing visuals, copy, and hooks to maximize ROAS and engagement.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
Community Engagement Coordinator
Act IL
10.2020 - 07.2021
- Facilitated content creation made to combat misinformation online
- Worked on message promotion and branding to ensure that right messages reached target audience
- Developed powerful CTA's (Call to Actions) during for campaign messaging.
- Identified key elements in shaping of public opinion in digital age, and how impactful media is in developing narrative.
Internship
Navajo Digital
06.2017 - 07.2017
- Aided with launching of their new website
- Provided user testing and feedback to maximize their customer user experience
- Created content for their brand through photo and video shoots
- Collaborated with design team on creating brand image for businesses
Education
Bachelor of Arts - Communications
Reichman University (IDC Herzliya)
Herzliya, Tel Aviv District05.2022
High School Diploma -
The Junior And Senior School
Nicosia, Cyprus2018
Skills
- Project Management
- Strategic Visioning
- Digital Content Management
- SEO Optimization
- Social Media Digital Marketing
- Social Media Strategy
- Leadership and People Development
Accomplishments
- September 2017- June 2018: Rotaract Member: Rotary International Youth Program is a global movement of young leaders who are developing innovative solutions to the world's most pressing challenges.
-Led the project for the 'NGO Youth fair' in order to recruit new members
-Attended international conference in Venice, Italy
-Hosted charity events to raise money
-Fortnightly meetings to establish and organize new events and fundraisers - June 2017: Entrepreneurial Skills Pass exam- offered to Junior Achievement alumni
- August 2016-May 2017: Junior Achievement Program. - Created a business plan for the creation of eco friendly soy candles made out of recycled wine bottles
- Planned and executed the production line for the creation of the products
- Led the marketing efforts to advertise the candles through social media and commercials
- Extended the product line through local manufacturers - March 2016: Ryla Public Speaking Seminar Award
Languages
English
Native language
French
Advanced
C1
Arabic
Elementary
A2
Hebrew
Elementary
A2
Greek
Elementary
A2
Timeline
CEO
Emerald Sky Agency
11.2023 - Current
Social Media Manager
Freelancer
11.2021 - 11.2023
Community Engagement Coordinator
Act IL
10.2020 - 07.2021
Internship
Navajo Digital
06.2017 - 07.2017
Bachelor of Arts - Communications
Reichman University (IDC Herzliya)
High School Diploma -
The Junior And Senior School
Similar Profiles
Rob FarinellaRob Farinella
Founder & CEO at Blue Sky AgencyFounder & CEO at Blue Sky Agency
Ben MorganBen Morgan
Digital Identity Specialist at Sky AgencyDigital Identity Specialist at Sky Agency
Sidney DiopSidney Diop
Founder at Sky Life AgencyFounder at Sky Life Agency