Allan Gondin
Toronto,ON
Summary
Goal-oriented Web Analytics with 5 years of experience optimizing several customers' websites to reach out reliable data on Google Analytics, Google Ads and Google Merchant Center. Capable of quickly understanding what the client needs besides performing troubleshooting on their websites and using the best practices to fix problems and implement the code that brings a clear vision about the customer behavior and other implementations as well. Resourceful expert to find out the best opportunities in terms of data implementation.
Overview
5
5
years of professional experience
Work History
Senior Web Analytics
GALE Partners LP
10.2022 - Current
- Strong knowledge in coding (javaScript) which helps to explain in details how developers should implement DataLayer 's code correctly
- Responsible to provide DataLayer measurement plan with code examples
- Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
- In charge of create tag measurement plan besides implementing tags in different business websites using JavaScript and Google Tag Manager
- Provide insights using DataStudio extracting information from Google Analytics (UA and GA4)
- Perform troubleshooting into Google Analytics and Google Tag Manger to ensure data is flowing accurately to GA.
System Analyst IT - Web Analytics Lead
Lojas Renner S.A.
05.2022 - 10.2022
- Lead of Web Analytics squad that was responsible to refactored all data in Universal Analytics to GA4 besides bring clear data for stakeholders take decisions about yearly OKRs
- Responsible for providing dashboard that is use to monitored result of ecommerce
- Provide insights of user behaviour through Data Studio that made possible product owner monitor features perform that was implemented on website by developers.
- Responsible for enhancing XML to reach best performs in merchant center
System Analyst IT - Senior Web Analytics
Lojas Renner S.A.
10.2021 - 05.2022
- Lead of digital data reporting and analytics tool (Google Analytics)
- Responsible for maintenance XML in many platforms (Google Merchant Center| Facebook ads, RTB House, Criteo and etc)
- Oversee tag management strategy and tools (Google Tag Manager)
- Responsible for implementation of tags in mainly different platforms such as Google Ads, Facebook Ads and Google Analytics events.
- Perform migration of data from Universal Google Analytics to GA4
- Merge of Google Analytics views between App and website besides presenting reports using Google Data Studio
Senior Web Analytics Specialist
Meta IT
04.2021 - 10.2021
- Oversee and maintenance Google Analytics, Google Merchant Center, and Google Tag Manager
- Implementation of events to app into Firebase and analyze into GA4
- Oversee and optimization website performance according Web Vitals
- Refactoring Google Analytics page views from MPA to SPA and all events as well
- Expertise on: Vanilla JS, React, Node.js, DataLayer
Junior Web Analytics Specialist
Cognizant Technology Solutions Corporation
03.2019 - 03.2021
- Advanced data analysis and information output | enhanced ecommerce configuration and standard ecommerce | cross-domain | health check | troubleshooting | custom events and conversions.
- Dynamic remarketing implementation (Tags) | conversions creation | import conversions of Google Analytics | troubleshooting | offline conversion | Ads call conversion
- Advanced custom tags and triggers configuration | DataLayer configuration and customization | third part tags (Facebook, Pinterest, Twitter etc) optimization of containers.
- Creation of XML products feed | products performance review and optimization to maximize results in Google Shopping | structured data | shopping campaign creation | feed rules creation. I was engaged to have approved at least 90% of product feed.
Education
Bachelor of Science - Computer Engineering
University São Judas
São Paulo - SP, Brazil12.2021
Skills
- Google Analytics (UA and GA4)
- Google Ads
- Google Tag Manager
- Google Merchant Center
- Firebase
- JavaScript (Vanilla JS Nodejs)
- Data Studio
- Web Analytics
- Google Analytics Expertise
- SQL
Timeline
Senior Web Analytics
GALE Partners LP
10.2022 - Current
System Analyst IT - Web Analytics Lead
Lojas Renner S.A.
05.2022 - 10.2022
System Analyst IT - Senior Web Analytics
Lojas Renner S.A.
10.2021 - 05.2022
Senior Web Analytics Specialist
Meta IT
04.2021 - 10.2021
Junior Web Analytics Specialist
Cognizant Technology Solutions Corporation
03.2019 - 03.2021
Bachelor of Science - Computer Engineering
University São Judas
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