ALJIG ADONA
Vancouver
Summary
Experienced leader with a background in CRM implementations, strategy, and operations on Salesforce and Microsoft Dynamics 365 Sales platforms. Skilled Lead Functional Consultant, guiding clients through digital transformation, solution architecture, and platform optimization. Proven track record in managing global, enterprise-level Dynamics 365 Sales and Salesforce deployments. Advocate for business process alignment, user adoption, and stakeholder enablement on digital platforms.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Lead Functional Consultant
Groundswell Cloud Solutions
07.2022 - Current
- - Lead the delivery of CRM strategy and enterprise architecture solutions across Salesforce and Microsoft 365 Sales platforms
- - Partner with stakeholders to define and align future-state CRM solutions that drive digital transformation
- - Delivered Microsoft Dynamics 365 Sales CRM rollout for a global commercial organization, integrating with Power BI, Outlook, and internal master data systems
- - Provide governance, roadmap creation, and change management advisory for cross-functional business teams
Senior Manager, Corporate & Commercial Excellence
QIAGEN
09.2019 - 07.2022
- - Led CRM development and operations including Microsoft Dynamics 365 Sales and Salesforce platforms
- - Oversaw Dynamics 365 Sales implementation across commercial teams, ensuring alignment with business goals and sales pipeline processes
- - Managed relationships with Microsoft and Deloitte during the hybrid CRM transition
- - Improved customer segmentation, strategic account planning, and opportunity management through unified CRM standards
CRM Development and Operations Manager
QIAGEN
09.2019 - 07.2022
- - Owned technical design and operational delivery for both Salesforce and Dynamics 365 Sales CRM systems
- - Directed requirements intake, prioritization, testing, and BAU delivery across CRM landscapes
Education
Bachelor of Science - Information Technology, Computer Engineering
Emilio Aguinaldo College
03.2008
Skills
- Salesforce CRM
- Microsoft Dynamics 365 Sales
- Enterprise CRM Implementation
- Release Management
- Digital Transformation
- Functional Architecture
- Data Governance
- Integration Strategy
- Change Management
- Business Analysis
Certification
- - Salesforce Service Cloud Consultant
- - Salesforce Sales Cloud Consultant
- - Salesforce Platform App Builder
- - Salesforce Advanced System Administrator
- - Salesforce Developer 401
- - Salesforce System Administrator 201
Timeline
Lead Functional Consultant
Groundswell Cloud Solutions
07.2022 - Current
Senior Manager, Corporate & Commercial Excellence
QIAGEN
09.2019 - 07.2022
CRM Development and Operations Manager
QIAGEN
09.2019 - 07.2022
Bachelor of Science - Information Technology, Computer Engineering
Emilio Aguinaldo College
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