ALISSA O'NEILL
San Francisco
Summary
Strategic partnerships and ad-tech ecosystem leader with 15+ years of experience building partnerships across mobile measurement, app advertising, attribution, and marketing technology. Deep expertise working with MMPs, advertising platforms, agencies, and app marketers to launch product integrations, drive adoption of new measurement capabilities, and execute joint go-to-market strategies. Proven track record partnering with companies including Snap, Apple, Google, Meta, TikTok, Amazon, AppsFlyer, Branch, and Singular.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Partnerships Lead, North America
SplitMetrics
San Francisco
04.2025 - Current
- Lead partnerships strategy for North America, focused on driving revenue through Apple Ads, AppsFlyer, Singular, Branch, RevenueCat and agency partners, driving product adoption, joint GTM initiatives and strategic integrations.
- Building and executing partner-led GTM strategy in the US market, working closely with Apple Ads, agencies, and platform partners
- Drove pipeline generation through partner-sourced and partner-influenced opportunities across enterprise accounts, enhancing overall revenue potential
- Developed strategic collaboration with AppsFlyer System Integrator program, establishing a new commercial channel for onboarding and implementation revenue
- Partner closely with Apple Ads partner teams on measurement, incrementality and optimization initiatives, developing join value propositions for advertisers
- Collaborate with product, marketing and sales teams to bring new capabilities to market, translating partner feedback into roadmap opportunities.
- Led co-marketing and event strategy (GDC, MAU, partner activations), increasing brand engagement and contributing to pipeline growth
- Acting as a key commercial partner to sales, supporting deal strategy, account mapping, and expansion across target accounts
Strategic Partnerships Manager
AppsFlyer
San Francisco
04.2021 - 03.2025
- Owned strategic partnerships with major advertising platforms including Snap, TikTok, Google, Meta, Amazon and Apple, driving ecosystem growth across North America.
- Led the AppsFlyer-Snap partnership strategy, including rollout and adoption of Advanced SRN measurement capabilities and joint go-to-market programs for mutual advertisers.
- Worked cross-functionally with product, engineering, sales and marketing teams to support integration adoption, measurement innovation and partner success.
- Developed and executed co-selling and co-marketing initiatives that increased partner-influenced pipeline and strengthened executive relationships.
- Launched and co-hosted the first joint AppsFlyer and Snap partner event in the US at Snap's LA headquarters, bringing together advertisers, agency partners and ecosystem stakeholders.
- Supported strategic product launches related to privacy-centric measurement, attribution and campaign performance solutions.
- Built partner enablement frameworks that increased adoption of AppsFlyer's platform integrations.
Associate Director, Partnerships
YouGov
San Francisco
08.2020 - 04.2021
- Established data partnerships that enhanced YouGov Direct advertising and research solution
- Collaborated with product and leadership to align partnerships with AdTech market demands
- Developed and implemented training programs for sales teams on new solutions
Strategic Alliances Director
Integral Ad Science
San Francisco
09.2016 - 08.2020
- Negotiated commercial agreements with major holding companies (IPG, Omnicom), securing global contracts exceeding $15M
- Established and nurtured strategic partnerships with global agencies and consultancies across EMEA and North America, enhancing collaborative opportunities
- Developed and implemented IAS's partner training and education programs, driving partner engagement and adoption
Sales Director
Vibrant Media
London
06.2013 - 09.2016
- Delivered +22% growth in EMEA and +650% growth in APAC through strategic expansion and client development
- Led and developed team of 6 across EMEA and APAC, resulting in increased agency revenue
- Cultivated strong agency relationships across international markets, enhancing collaboration and opportunities
Digital Sales Manager
Hearst Magazines
London
01.2011 - 06.2013
- Led digital sales for Red Online launch, driving engagement and brand visibility
- Achieved highest advertising revenue across Hearst UK portfolio, contributing to overall business growth
- Developed digital sales strategies for diverse magazine brands.
- Managed online campaigns to enhance product visibility and engagement.
- Collaborated with editorial teams to align content with sales initiatives.
Digital Account Manager
Hi-Media
London
06.2010 - 01.2011
- Managed agency relationships, exceeding revenue targets through strategic collaboration
- Collaborated with premium publishers including The Independent and Visit London to enhance campaign reach
- Managed digital marketing campaigns for diverse clients in various industries.
- Developed and maintained strong client relationships to ensure ongoing satisfaction.
- Collaborated with cross-functional teams to align strategies and deliverables.
Digital Account Executive
Mediaforce
London
08.2008 - 06.2010
- Managed advertising campaigns across 600+ UK newspaper titles to enhance market reach
- Increased revenue yield by 30% through strategic inventory optimization
- Developed digital marketing strategies for diverse client campaigns.
- Managed client relationships and ensured satisfaction with services.
- Coordinated cross-functional teams to execute advertising projects.
Education
BA - Graphic & Communications Design
University of Leeds
UKInternational Baccalaureate -
NIST International School
ThailandSkills
- Strategic Partnerships
- Product Partnerships
- Mobile Measurement Partners (MMPs)
- Attribution & Measurement
- Ad Tech Ecosystems
- Partner Integrations
- Go-to-Market Strategy
- Pipeline generation
- Enterprise deal support
- Cross-Functional Leadership
- Agency Partnerships
- Platform Partnerships
- Marketing Technology
Certification
- Apple Search Ads Certified
- Edge Academy Certified: Marketing Foundations
- Strategic Partner Leadership Model Certified, University of Central Missouri
- PARTNERNOMICS Channel Partnerships Certified, University of Central Missouri
- PARTNERNOMICS Strategic Partner Leadership Professional (SPLP), University of Central Missouri
Timeline
Partnerships Lead, North America
SplitMetrics
04.2025 - Current
Strategic Partnerships Manager
AppsFlyer
04.2021 - 03.2025
Associate Director, Partnerships
YouGov
08.2020 - 04.2021
Strategic Alliances Director
Integral Ad Science
09.2016 - 08.2020
Sales Director
Vibrant Media
06.2013 - 09.2016
Digital Sales Manager
Hearst Magazines
01.2011 - 06.2013
Digital Account Manager
Hi-Media
06.2010 - 01.2011
Digital Account Executive
Mediaforce
08.2008 - 06.2010
BA - Graphic & Communications Design
University of Leeds
International Baccalaureate -
NIST International School