Summary
Overview
Leadership Mission & Vision
Work History
Education
Skills
Certification
Languages
Interests
Generic
Alison Stadnyk

Alison Stadnyk

Strategic Sales Leadership | Technical Sales | New Business Development
Edmonton,AB

Summary

Dynamic and results-driven sales leader with over 15 years of experience leading high-performing teams and driving revenue growth through innovative strategies. Expert in MSP and channel distribution, SaaS sales, and IoT solution delivery, with a proven track record of developing and executing sales strategies that exceed targets. Adept at fostering long-term partnerships, aligning cross-functional teams, and driving transformation through strategic planning and execution. Known for enabling technical and sales leaders to succeed in complex, rapidly evolving markets.

Overview

21
21
years of professional experience
13
13

Years of technical sales success

7
7

President's Club Achievements

2
2

French Bulldogs

Leadership Mission & Vision

I am a creative performance coach dedicated to building high-performing teams that thrive on curiosity, resilience, and innovation. My mission is to cultivate an environment of winning together, empathy, and bold action that drives transformational results. I empower teams to challenge the status quo while fostering a culture of collaboration, accountability, and growth. I’m passionate about the opportunity to build and develop new teams from the ground up or through change management, guiding them toward success.

Work History

Vice President of Sales

Pegasus Imagery
6 2024 - 9 2024
  • Led efforts to establish Pegasus’ presence in the experimental aviation market, focusing on product-market fit and laying the foundation for an initial sales strategy to support the future deployment of sensor technology in aviation
  • Represented Pegasus at key international industry events, building brand awareness and positioning the company for opportunity in a complex startup environment
  • Collaborated with cross-functional teams to align sales efforts with the company’s mission, building the infrastructure for future product launches
  • Developed go-to-market strategies, managing key partner relationships and fostering interest in the aviation space.

National Sales Manager - Advanced Solution Sales

Bell Mobility, Bell Canada
12.2021 - 07.2024
  • Led a national team of technical sales specialists, driving double-digit year-over-year growth and expanding a major portfolio that contributed to significant revenue gains
  • Empowered national channel partners, including both the B2B Face-to-Face Bell Direct Channel and the Bell Dealer Channel, through targeted sales enablement, StorySelling, and strategic marketing campaigns
  • Developed and implemented innovative pricing models, optimizing profitability and market penetration through creative approaches that disrupted the status quo
  • Managed team performance holistically, including P&L management, practice reviews, goal setting, certification achievement and coaching, while overseeing 3rd party lead generation teams.

Senior IoT Consultant - Advanced Solution Sales

Bell Mobility, Bell Canada
10.2016 - 12.2021
  • Achieved President’s Club recognition repeatedly and pioneered some of the first national IoT solution agreements for key accounts across Canada
  • Led digital transformation initiatives for the public and private sector, exceeding sales targets through strategic prospecting, funnel management, and vendor partnerships.
  • Collaborated with cross-functional teams to successfully deliver comprehensive solutions for clients.

Enterprise Business Manager

Shaw Business, Shaw Communications
07.2015 - 10.2016
  • Managed an enterprise territory of 160 public and private sector clients, focusing on retention and strategic growth across cloud, technology, security, and telecommunications portfolios
  • Oversaw post-sale activities including implementation, project coordination, and delivery, with a strong focus on territory and account planning to drive business expansion.
  • Executed business plans to further strengthen and maximize territory sales and profits.

Account Manager - Enterprise Sales

Purolator Inc.
12.2013 - 07.2015
  • Managed and developed a client base of over 120 Alberta businesses, delivering end-to-end international supply chain solutions
  • Led a team of inside sales representatives across Northern Alberta and was nationally recognized as the New Business Revenue Leader in 2014.

Media Sales and Marketing National Account Executive

Astral Media/Bell Media
07.2007 - 12.2013
  • Managed 150+ Canadian businesses, delivering tailored multi-platform (Radio/TV/Google SEO) marketing solutions and consistently achieving 120%+ of sales targets annually
  • Collaborated with marketing teams to create effective promotional materials tailored for specific target markets.
  • Coached junior account executives on best practices for building strong client relationships and closing deals effectively.

General Sales Manager – Corporate Accounts Manager

International Fitness Holdings (nee. Club Fit, World Health)
01.2004 - 07.2007
  • Managed operations and sales for multiple branches, consistently exceeding membership and personal training sales targets
  • Pioneered a corporate membership campaign that evolved into a company-wide initiative, leading to promotion to Corporate Accounts Manager.

Education

Associate of Arts - Leadership And Management

Alberta School of Business - U of A
Edmonton, AB Canada
05.2001 -

Associate of Arts - Business Management

Grant MacEwan College (MacEwan University)
Edmonton, AB
05.2001 -

Skills

Strategic Sales Leadership

Certification

Dare to Lead – Coaching & Leadership Program

Languages

English
Native or Bilingual
French
Limited Working

Interests

Musician - Vocals, Piano, Guitar, Bass, Drums

International Travel

Public Speaking

Culinary Arts

Animals

Languages

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Alison StadnykStrategic Sales Leadership | Technical Sales | New Business Development