Alison Watson
Burlington,ON
Summary
Results-driven sales manager bringing several years of experience in product development, promotion and optimization. Skilled in developing lasting client rapport based on knowledgeable support and consistent service. Proficient in developing and applying advanced marketing, prospecting and merchandising strategies to accomplish promotional goals. Demonstrated success in building networks and supporting branding objectives.
Overview
32
32
years of professional experience
Work History
Retail Sales Manager
OS&B
Oakville, Ontario
08.2020 - 02.2024
- Reviewed sales trends on a monthly basis to generate accurate demands for the next 6 months.
- Streamlined stock management by aligning efforts with supply chain teams as well as plant management staff, quality control personnel and production supervisors to enhance customer experience and drive company growth.
- Established buyer relationships and served as liaison for resolving any logistical, inventory, or online concerns.
- Negotiated yearly contracts to include rebates, volume plateaus, and pricing.
- Collaborated with product designers, senior sales team, and engineers throughout the entire new product development process from inception to roll out.
- Implemented regular store inspections to ensure product integrity, efficiently manage stock quantities, and handle customer returns effectively.
Customer Development Manager
MSL
Louiseville, Quebec
03.2019 - 08.2019
- Developed awareness plan to introduce new product in Ontario retail, GSD, and LBM markets
- Partnered with PR/Media firm to develop a construction industry-focused strategy that effectively targeted a diverse group of influencers
- Collaborated with distribution partner to expand selling market
- Secured a new distribution partner to expand the selling market.
- Leveraged my connections in the construction industry to enhance brand recognition.
- Collaborated with VP of Sales and Marketing to develop an effective Ontario strategy
Territory Sales Manager
CertainTeed
Mississauga, Ontario
09.2014 - 11.2018
- Exceeded forecast and budget targets set by North American head office.
- National Account Manager for big box locations.
- Demonstrated increased sales growth by strategically organizing and managing call activities on a regular basis.
- Conducted monthly product/category forecasting and analysis to identify opportunities for improvement within the organization.
- Worked closely alongside VP and senior marketing manager to enhance business growth
Inside Sales/Customer Service Representative
CertainTeed
Mississauga, Ontario
01.2008 - 09.2014
- Led/participated in a pilot program for inside sales position in the customer service department.
- Managed and accelerated sales for more than 50 accounts.
- Worked as part of a centralized, Canadian customer service team.
Department Manager
Home Depot
Oakville, Ontario
03.1997 - 01.2008
- Held diverse roles within different departments of the organization, including seasonal/garden center, installed sales, and contractor sales.
Department Manager
White Rose Crafts and Nurseries
Unionville, Ontario
03.1992 - 03.1997
- department head for indoor plants
- floor manager for the store
Education
Associate of Science - Horticulture
University of Guelph
Guelph, ON05-1991
Skills
- Revenue Forecasting
- Employee Performance Management
- Sales Strategy Implementation
- Inventory Management
- Customer Service
- Team Supervision
- Financial Reporting
- Customer Engagement
- active listener
- flexibility
Affiliations
have maintained a keen interested in horticulture, plants, design by keeping up with trends and advancements within the industry
Timeline
Retail Sales Manager
OS&B
08.2020 - 02.2024
Customer Development Manager
MSL
03.2019 - 08.2019
Territory Sales Manager
CertainTeed
09.2014 - 11.2018
Inside Sales/Customer Service Representative
CertainTeed
01.2008 - 09.2014
Department Manager
Home Depot
03.1997 - 01.2008
Department Manager
White Rose Crafts and Nurseries
03.1992 - 03.1997
Associate of Science - Horticulture
University of Guelph
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