Summary
Overview
Work History
Education
Skills
Timeline
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ALISON ROGA

Toronto,Canada

Summary

Talented professional excited to bring 7+ years background and expertise to growing agency. Highly proficient in analytics to leverage data to drive insights and future strategy development. Proven leader with solid communication and relationship building skills.

Overview

8
8
years of professional experience

Work History

Digital Account Strategist

Google @ Teleperformance
Toronto, Canada
08.2022 - Current
  • Using a data-driven, strategic approach to consult with SMBs as well as advertisement agencies in USA/Canada, helping them optimize their marketing campaigns across all Google platforms
  • Managing 120 clients and agencies every quarter with weekly revenue ranging from $20K to $40K
  • Executed paid advertising campaigns across Google Ads.
  • Implemented remarketing campaigns using Google Ads and other platforms to reach past visitors with personalized offers.
  • Assisted with budgeting decisions related to digital marketing investments.
  • Developed campaigns to engage customers through multiple digital channels, including social media, email, search engine optimization, and pay-per-click.
  • Prepared compelling marketing strategies through performing thorough research and understanding clients' needs.
  • Stayed up to date on different product markets to maximize understanding and effectiveness.
  • Summarized raw data and analyses and made recommendations based on findings.

Area Sales Manager

Whirlpool
Aurangabad, India
08.2021 - 03.2022
  • Develop and implement go-to-market sales plans - on time and within budget constraints
  • Managed a team of sales representatives in order to achieve maximum results.
  • Developed promotional strategies and activities with marketing staff.
  • Assisted in developing marketing materials by creating brochures and advertising media.
  • Reviewed competitor's activities and devised measures to stay ahead in the market competition.
  • Generated weekly, monthly, quarterly reports on sales volume, revenue growth and competitive landscape.
  • Maintained relationships with existing clients to ensure their satisfaction with products and services offered.

Area Sales Manager

Tefal
Mumbai, India
07.2020 - 02.2021
  • Managed and oversaw the daily operations of the sales region.
  • Managed sales pipeline and forecasted monthly, quarterly, and annual sales targets.
  • Provided detailed sales reports and revenue forecasts to senior management.
  • Developed promotional strategies and activities with marketing staff.
  • Conducted market research to identify selling possibilities and evaluated customer needs actively.

Assistant Manager

Havells India
Pune/Goa, India
02.2019 - 06.2020
  • Developed and executed strategic sales plans to achieve regional sales targets and expand customer base.
  • Conducted market research and reported on competitors.
  • Organized promotional events such as trade shows, conferences and exhibitions.
  • Managed a team of sales representatives in order to achieve maximum results.

Territory Sales Manager

Usha India
Mumbai, India
01.2018 - 01.2019
  • Built and led talented sales team to propel regional performance via strategic brand representation.
  • Generated sales proposals, plan-o-grams and analytical analysis of business.
  • Increased territory sales by implementing strategic market penetration techniques.
  • Conducted market research to identify trends in industry sectors relevant to the company's products or services.

Assistant Sales Manager

Bajaj Electricals Ltd
Mumbai, India
05.2016 - 01.2018
  • Advised sales teams on best practices for increasing store traffic and boosting sales performance.
  • Prepared reports summarizing current market conditions and evaluating effectiveness of promotional programs.
  • Cultivated strong relationships with retail buyers and merchandisers by providing support throughout product launches and rollouts.
  • Planned campaigns, measured results and reported outcomes of trade marketing initiatives to senior management.
  • Conducted market research to identify customer needs, preferences, trends and competitive landscape.

Education

Post Graduate Diploma in Management - Marketing Management -

Xavier Institute of Social Service
Ranchi, India
01.2016

Bachelor in Science - Hospitality and Hotel Administration -

Institute of Hotel Management Catering Technology and Applied Nutrition
Mumbai, India
01.2012

Indian School Certificate Examination -

St. Maria Goretti Inter College
Bareilly, India
01.2009

Indian Certificate of Secondary Examination -

St. Maria Goretti Inter College
Bareilly, India
01.2007

Skills

  • Brand strategy
  • Market Research and Analysis
  • Data Analytics
  • Relationship Building
  • Campaign Planning
  • Google AdWords
  • Strategic Planning
  • Marketing Strategies
  • Campaign Management
  • Competitor Analysis
  • Collaborative Teamwork
  • Delivering Presentations

Timeline

Digital Account Strategist

Google @ Teleperformance
08.2022 - Current

Area Sales Manager

Whirlpool
08.2021 - 03.2022

Area Sales Manager

Tefal
07.2020 - 02.2021

Assistant Manager

Havells India
02.2019 - 06.2020

Territory Sales Manager

Usha India
01.2018 - 01.2019

Assistant Sales Manager

Bajaj Electricals Ltd
05.2016 - 01.2018

Post Graduate Diploma in Management - Marketing Management -

Xavier Institute of Social Service

Bachelor in Science - Hospitality and Hotel Administration -

Institute of Hotel Management Catering Technology and Applied Nutrition

Indian School Certificate Examination -

St. Maria Goretti Inter College

Indian Certificate of Secondary Examination -

St. Maria Goretti Inter College

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