Alison Meriano

• Immediately identified premium products with a higher profit margin and changed the commission structure to encourage the sales force to shift focus on selling premium products, creating a 50% increase in revenue from 2019-2024
• Led sales team through weekly effective coaching, mentoring, and performance management strategies
• 20% increase in sales during the global lockdown/pandemic
• 30% increase in sales
• Responsible for 500K Marketing Budget
• Manage Custom Sales Metrics, Weekly Sales Activity, Monthly Order Conversions and Marketing Budget
• Fostered a culture of continuous improvement within the sales department, regularly organizing workshops and skill-building sessions
• Managed relationships with key industry stakeholders, attending conferences and networking events to further establish the company's presence in relevant circles
• Presentations in Hospitals, hosted Lunch & Learns

• Increased client base by identifying new business opportunities and cultivating strong relationships with key decision-makers
• Created BOB to capture new business and revenue via dadtbid.com, MERX, Biddingo, and CMD Group to create sales funnels and generate new business (RFP's)
• Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
• Generated new business with marketing initiatives and strategic plans. Created Brand awareness. The company was around for 35+ years - I rebranded the website content, social media and brochures

• Created and executed business plans to grow the brand and the business, establishing OMI as an industry leader in their field
• Independently exceeded sales target by 25% within Q1
• Consistently achieved over target by 12-15% yearly
• Strong hunting skills. Secured quick new business
• Cold calling and knocking on doors
• Hire, mentored, and trained sales team to ensure brand was effectively penetrating the GTA market, creating volumes of new business measured in increased sales, clientele, referrals from doctors, and positive word-of-mouth
• Managed team of 5
• Wrote creative briefs for advertising and promotion, including presentations, swag, print media, web, and in-medical-office display
• Established strong, collaborative working relationships with referring physicians (external customer) and in-house personnel and outside vendors across the GTA, making everyone feel on the same team, even when not in the same city (internal customers)

• Tapped into a new market. New business with the Insurance market. I saw an opportunity within the pharmacies (fire, theft, robberies) and was able to secure a new Key Account opportunity within months of being hired
• Managed Key Accounts in Pharmaceutical 3M+ BOB, hit annual sales targets implemented by the VP of Sales
• Ensured Clients were compliant with ministry guidelines (MOE & Health Canada)
• Gross profit margins 45%
• Retained and gathered new business
• Acted as a liaison between customer, operations, dispatch, and third parties

National Stewardship Program Account Manager (2008-2009)

• National account management of Stewardship programs for the return of pharmaceutical waste and household hazardous waste with the HPSA and The Ontario Ministry of the Environment

Marketing – National (2004 – 2008)

• ·Built the Steri-brand in Canada. Managed corporate marketing and communications functions, oversaw the team; designer, print, trade shows and interns
• Created bilingual website, magazines, course guides, and training brochures that not only helped drive sales but also enhanced the sales force's understanding of complex product features and helped them sell more effectively
• Built work back schedules for marketing and budgets. responsible for sales at warehouse sale events. Managed a 50K budget (per event), newspaper advertising, direct-mail campaigns, radio and television advertising, and promotions