ALISON KRUSE
Toronto,Canada
Overview
7
7
years of professional experience
Work History
Graphic Design
FREELANCE/SELF-EMPLOYED
Toronto, Canada
01.2025 - Current
- Directed comprehensive marketing campaigns across diverse platforms, including a personal website and social media channels, achieving a 40% boost in client engagement and brand visibility and community outreach
- Create digital illustrations and marketing materials using Adobe Creative Suite; InDesign, Photoshop, and Illustrator, Canva, Figma, and Procreate for Light Magazine and personal clients and assisted in
- Rebranded a digital art portfolio, arts archiving and writing 5+ proposals, leading to successful grant applications, including funding from the Elizabeth Greenshields Grant and the Canada Arts Council
- Grew client base by 5% through targeted paid social media campaigns
Marketing Messaging Specialist
PRICELINE
Toronto, Canada
01.2023 - 01.2024
- Improved customer engagement by optimizing email, SMS, and push notification touchpoints in promotional and transactional campaigns, driving a 10% growth in revenue
- Pioneered a comprehensive strategy with cross-functional teams, which enhanced customer experience, leading to a 22% boost in retention rates and a 17% decrease in service tickets over six months
- Conducted comprehensive A/B testing analysis and leveraged Tableau for performance metrics, driving customer centered actions that strengthened conversion rates by 18% in one quarter
- Launched targeted email campaigns for tentpole events, achieving a 25% increase in click-through rates and a 15% boost in conversion rates, exceeding quarterly targets by 10%
- Evaluated and revamped sender names, subject lines, and pre-headers in Transactional Marketing emails, leading to a 30% boost in open rates and streamlined copy for refined readability
- Earned Iterable Foundations Certification and created interactive dashboards in Tableau, driving a 30% increase in data driven decision-making efficiency for marketing teams
Campaign Specialist, Email Marketing
CONVERSION DIGITAL
Toronto, Canada
01.2022 - 01.2023
- Tracked, developed, and analyzed the customer journey by executing data-driven email marketing campaigns for Kobo Rakuten and LCBO
- Directed stakeholder engagements and rigorously monitored 7 project timelines using Asana; resulted in a 20% faster project turnaround time and a 25% increase in team efficiency
- Assist in and designed responsive and visually appealing email templates using HTML/CSS and UX in collaboration with the Creative and Development team
Head Barista
Barroco x Nino
09.2019 - 03.2020
- Managed daily operations of coffee preparation and service.
- Trained new baristas on equipment usage and beverage techniques.
- Maintained cleanliness and organization of the coffee station and dining area.
Supervisor
Quantum Coffee
09.2018 - 09.2019
- Coordinated staff schedules to optimize coverage during peak hours.
- Directed and supervised a team of 5 employees in daily operations..
Education
Certificate in Digital Marketing -
BRAIN STATION
Toronto, ON01.2023
Communication Design Essentials Certificate -
EMILY CARR UNIVERSITY OF ART AND DESIGN
Vancouver, BC01.2022
Bachelor of Fine Art - Minor in Art History, Honours
QUEEN'S UNIVERSITY
Kingston, ON01.2017
Skills
- Digital marketing
- Customer Service
- Customer engagement
- Email campaign management
- Graphic design
Websites
Timeline
Graphic Design
FREELANCE/SELF-EMPLOYED
01.2025 - Current
Marketing Messaging Specialist
PRICELINE
01.2023 - 01.2024
Campaign Specialist, Email Marketing
CONVERSION DIGITAL
01.2022 - 01.2023
Head Barista
Barroco x Nino
09.2019 - 03.2020
Supervisor
Quantum Coffee
09.2018 - 09.2019
Certificate in Digital Marketing -
BRAIN STATION
Communication Design Essentials Certificate -
EMILY CARR UNIVERSITY OF ART AND DESIGN
Bachelor of Fine Art - Minor in Art History, Honours
QUEEN'S UNIVERSITY