Summary
Overview
Work History
Education
Skills
Timeline
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Alison Kessler

Equine & Wedding Industries
Nipomo

Summary

Positive and creative, bringing natural ability to engage audiences through compelling web content and exceptional customer service. Well-versed in SEO principles and familiar with content management systems, ensuring optimized and engaging online presence. Developed exceptional organizational and multitasking abilities in fast-paced event planning environment. Seeking to transition into new field, leveraging strong project management and communication skills.

Overview

8
8
years of professional experience
1
1
Language

Work History

Web Content Specialist & Donations Coordinator

Riding Warehouse
08.2022 - Current
  • Assisted in the development of comprehensive content strategies, aligning with both short-and long-term organizational objectives.
  • Enhanced website user experience by optimizing web content with SEO strategies.
  • Managed a diverse team of writers through Asana, ensuring timely delivery of consistent, high-quality articles with task delegation.
  • Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
  • Improved brand visibility through strategic donations and sponsorships.
  • Stayed within a given donations budget by projecting spending and managing company money effectively.
  • Used Excel to keep meticulous record of donation costs.

Photo Booth Operator

SLO Photo Booth
04.2022 - Current
  • Set up and broke down photo booths. Ensured smooth event operations by coordinating with event planners, vendors, and venue staff.
  • Maintained a professional appearance and demeanor while representing the company at numerous events, including weddings, corporate functions, and parties.
  • Educated guests on proper use of the photo booth equipment to ensure optimal enjoyment while minimizing potential damage or malfunctions.
  • Promoted a fun atmosphere at events while maintaining orderliness among guests using the photo booth.
  • Increased client satisfaction by troubleshooting technical issues with photo booth equipment and software promptly and effectively.
  • Delivered quality photos to guests quickly with proficient operation of photo booth software and printing equipment.

Assistant Wedding Coordinator

Jade Preciado Events
04.2021 - Current
  • Supported lead coordinator in day-of responsibilities, ensuring a smooth flow of activities throughout the event.
  • Conferred with event staff at event site to coordinate details.
  • Oversaw setup and breakdown of wedding decorations and supplies.
  • Facilitated rehearsal dinners, guiding bridal party through ceremony details to ensure a flawless performance on the big day.
  • Participated in post-event debriefs with lead coordinator and other team members to continually improve processes and service offerings.

Customer Service Lead

Riding Warehouse
01.2022 - 08.2022
  • Enhanced customer satisfaction by resolving complex issues and providing timely solutions.
  • Resolved customer service issues using company processes and policies and provided updates to customers.
  • Trained, oversaw, and mentored new team members to strengthen performance and job expertise.
  • Handled escalated customer complaints professionally, ensuring prompt resolution and follow-up actions were taken as necessary.
  • Established strong relationships with clients, leading to repeat business and positive feedback.

Customer Service Representative

Riding Warehouse
07.2019 - 01.2022
  • Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
  • Enhanced customer satisfaction by promptly addressing concerns and providing accurate information.
  • Developed strong product knowledge to provide informed recommendations based on individual customer needs.
  • Assisted customers in navigating company website and placing online orders, improving overall user experience.
  • Coordinated with logistics department to expedite shipping for urgent customer orders.

Retail Associate

Riding Warehouse
06.2017 - 07.2019
  • Greeted customers, helped locate merchandise, and suggested suitable options.
  • Developed strong rapport with customers through active engagement and attentive listening, fostering loyalty and repeat business.
  • Checked pricing, scanned items, applied discounts, and printed receipts to ring up customers.
  • Stocked and organized store merchandise racks and displays to promote and maintain visually appealing environments.
  • Refunded payments for returned items, processed exchanges, and offered store credit to achieve customer satisfaction.
  • Picked and packed products to high-quality standard to prevent package and product damage.

Education

GED -

Cuesta College
San Luis Obispo
05.2001 -

Skills

Problem solving

Effective communication

Customer service

Detail-oriented

Digital marketing strategies

Content curation techniques

Proofreading and editing skills

Project management

Planning and organization

Task delegation

Timeline

Web Content Specialist & Donations Coordinator

Riding Warehouse
08.2022 - Current

Photo Booth Operator

SLO Photo Booth
04.2022 - Current

Customer Service Lead

Riding Warehouse
01.2022 - 08.2022

Assistant Wedding Coordinator

Jade Preciado Events
04.2021 - Current

Customer Service Representative

Riding Warehouse
07.2019 - 01.2022

Retail Associate

Riding Warehouse
06.2017 - 07.2019

GED -

Cuesta College
05.2001 -

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Alison KesslerEquine & Wedding Industries