ALISHAY AKMAL
Manager Of Reporting
Toronto,Ontario
Quote
If you really look closely, most overnight successes took a long time.
Steve Jobs
Summary
Creative Analytics Manager keen to expand beyond traditional tools and techniques to advance both internal business goals and data analytics pursuits. Derives excellence from personnel by providing exemplary leadership and technical expertise. Skilled creator of cohesive, productive teams exploiting every bit of available data.
Overview
13
13
Years of Experience
26
26
Certifications
10
10
ThoughtSpot Training Conducted
50
50
Dashboard Constructed
Accomplishments
- Managed and led a dynamic team comprising 10 dedicated staff members, fostering a collaborative and productive work environment.
- Conducted comprehensive training sessions for over five teams, equipping them with the expertise to leverage ThoughtSpot effectively.
- Undertook several courses to enhance my skill set.
- Migrated all reports from Tableau to ThoughtSpot.
- Crafted and developed an extensive collection of over 30 diverse templates.
- Streamlined operations by automating numerous reports, significantly reducing processing time and enhancing efficiency.
Work History
Manager of Reporting
StackAdapt
Toronto, ON
01.2023 - Current
- Managed large-scale implementations on platforms such as snowflake and Thoughtspot
- Created custom dashboards and interfaces designed specifically to suit customer needs and priorities for optimal performance.
- Organize 20 simultaneous ongoing projects, delegating personnel and resources to optimally meet overarching business goals and minimize redundancies.
- Oversaw data visualization projects for major clients, delivering comprehensible and invaluable visuals for presentation to audiences of different technical understanding.
- Onboarded new employees with training and new hire documentation.
- Maintained professional, organized, and safe environment for employees .
Senior Data Analyst
Initiative
Toronto, ON
04.2021 - 01.2023
- Developed 40+ reports and interactive cross-platform Tableau dashboards for tracking clients' advertising KPIs, ranging from awareness to conversation; allowed media team to QA data and increase throughput by ~150%
- Leveraged extract, transform, and load functions in Tableau Prep and collaborated with media team to create universal placement naming convention, which reduced time for preparing weekly client optimization reports by ~70%
- Partnered with cross-functional teams to create measurement frameworks for 20+ campaigns that align with clients' media objectives
- Coordinated with media team to onboard new partners, collect planned spend data, send site-served templates, create logic based on placement naming convention, and develop holistic campaign insights
- Created performance benchmarks for six RBC campaigns by analyzing historical campaign data, allowing media team to implement rigorous optimizations throughout campaign flight
- Developed internal RBC dashboard to analyze team billable hours, helping to improve efficiency by ~20%.
Data Analyst
MINDSHARE
Toronto, ON
07.2020 - 04.2021
- Collaborated with media team to on-board Rogers, spending over $50M+ across 6 LOBS: responsible for weekly reporting, insights, and optimizations
- Developed process to automate recurring reports using SQL and Adverity while gradually phasing out use of manual reports; led to 40% reduction in running time
- Created internal QA process to improve data integrity, including QA Tableau report and automated planned spend document
- Analyzed historical data and industry benchmarks to forecast advertising budget needed per channel to support Rogers' marketing objectives
- Supported Rogers' web development team to re-implement, QA, and streamline floodlight tags, reducing number of floodlight tags by ~15%
- Prepared and presented training material to client and media teams on use of Tableau and Data Studio.
Junior Business Intelligence Analyst
CAMBRIDGE PAYMENT SOLUTION
Toronto, ON
08.2019 - 05.2020
- Minimized 60% reduction in running time by introducing and utilizing R to automate recurring reports
- Formulated dashboards in Tableau and macro reports in R to provide final client invoice reports.
Skills
Google AnalyticsPrismaDSPTag ManagementSQLR-StudioAdverityDataromaBig QueryData StudioTableau PrepSocial Platforms
Machine Learning
ETL Development
Advanced Analytics
Python Programming
Microsoft Office
Snowflake
Timeline
Manager of Reporting
StackAdapt
01.2023 - Current
Senior Data Analyst
Initiative
04.2021 - 01.2023
Data Analyst
MINDSHARE
07.2020 - 04.2021
Junior Business Intelligence Analyst
CAMBRIDGE PAYMENT SOLUTION
08.2019 - 05.2020
Certificate in Data Analytics - Predictive Data Analytics
RYERSON UNVIERSITY
01.2019 - 05.2020
Bachelor of Commerce - (Financial Services)
GEORGE BROWN COLLEGE
01.2016 - 05.2019
Education
Certificate in Data Analytics - Predictive Data Analytics
RYERSON UNVIERSITY
Toronto, ON 01.2019 - 05.2020
Bachelor of Commerce - (Financial Services)
GEORGE BROWN COLLEGE
Toronto, ON 01.2016 - 05.2019
Work Availability
monday
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morning
afternoon
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