Alisha Arora

• Develop and manage multi-client social media strategies, paid campaigns (Facebook, Instagram, LinkedIn Ads), and content trackers to optimize engagement and ROI.
• Create branded content using Canva, write copy for social, ads, and newsletters, and build targeted email campaigns using ConvertKit.
• Track performance metrics (impressions, clicks, growth, engagement rate) to refine strategies and deliver data-driven results.
• Achieved a total follower growth of +39.83% in 2.5 months across LinkedIn (+28.23%), Facebook (+147%), and Instagram (+22.5%), with 91.56K impressions and a 0.7% engagement rate for one of the clients.

Tools: Meta Ads Manager, LinkedIn Ads Manager, ConverKit, Canva, ClickUp,

• Manage the company’s internal social media accounts, creating engaging content to promote events and enhance brand visibility across LinkedIn, YouTube, TikTok, Instagram, and Facebook, using Canva daily.
• Plan and execute high-volume client ad campaigns (50+ Meta ads per week) for event participants, while also running strategic paid ads to market the company’s events and initiatives.
• Build and manage email campaigns through Eventbrite, and maintain websites using WordPress to ensure a seamless user experience.
• Monitor performance metrics, achieving +60% user engagement, +4.7% follower growth, and 205K profile views, while producing high-converting ad creatives, headlines, and copy tailored to target audiences.
• Managing end-to-end paid ad campaigns on platforms like Meta and LinkedIn.

Tools: Facebook Ads Manager, LinkedIn Ads, Google Analytics, Canva, InDesign.

• Supported property managers with their portfolios, ensuring effective management, and coordination of various tasks and projects.
• Enhanced communication and relationships with stakeholders, including tenants, property owners, and vendors, to improve overall engagement and satisfaction.
• Implemented strategies and processes that increased operational efficiency by 40%, streamlining workflows, and optimizing property management practices.
• Compiled and reviewed financial budgets, invoices, and bank receipts to avoid discrepancies, improve financial procedures, and provide solutions, achieving a 90% satisfaction rate.

Tools: Zoho CRM, Yardi, MS Office.

• Oversaw and managed social media accounts, including LinkedIn and Instagram, to enhance brand visibility and engagement.
• Developed and produced visually compelling content using tools such as Canva and CapCut, ensuring alignment with industry trends and brand standards.
• Monitored and analyzed social media metrics to assess campaign effectiveness. Achieved a 67% increase in LinkedIn post impressions, a 28% growth in follower count, a 58% rise in search appearances, and a 21% increase in engagement.
• Prepared and delivered detailed reports on social media performance, including metrics on reach, impressions, engagement, and follower growth, with actionable recommendations for ongoing improvement.

Tools: Canva, Capcut, Meta Ads Manager.