Alisa Tate
San Clemente
Summary
Professional sales and marketing leader skilled in driving growth through strategic campaigns and data-driven insights. Proven ability to lead teams, adapt to changing market conditions, and deliver impactful results. Strong expertise in developing and executing marketing strategies, building client relationships, and leveraging digital platforms. Known for reliability, flexibility, client relations and results-focused approach.
Overview
17
17
years of professional experience
Work History
Publisher
Luxe Interiors + Design
06.2014 - 11.2024
- Led strategic initiatives in sales, marketing, and product development to drive the magazine’s expansion and influence among affluent, design-savvy clients.
- Managed operational P&L to ensure profitability and sustained financial growth, contributing to the magazine's market leadership.
- Cultivated relationships with top architects, interior designers, custom home builders, realtors, high-end showrooms and design-focused clients in Orange County, enhancing brand visibility among luxury clientele and industry leaders.
- Directed and energized a high-performing sales team, setting and achieving ambitious revenue goals aligned with luxury market demands.
- Delivered tailored media solutions to clients, spanning print, digital, video, and social media, to reach affluent, design-conscious audiences.
- Conceptualized and executed exclusive partner events, fostering impactful networking and elevating brand presence within the high-end design community.
- Moderated industry panels and on camera interviews.
- Expanded the business to Palm Springs and Palm Desert areas.
Account Executive
XO Group
05.2008 - 06.2014
- Managed the Southern California, Bay Area and Seattle markets.
- Strategic at developing new business as well as increasing sales, closing and executing multi-media and multi-market campaigns for new and existing clients.
- Made Presidents Club 3 times.
- Trained and mentored several employees.
Education
Associate of Arts - Merchandise Marketing
Fashion Institute of Design & Merchandising
Los Angeles, CA06.1995
Skills
- Marketing campaigns
- Multimedia production
- Contracts negotiation
- Revenue and profit growth
- Productivity and performance improvement
- Problem-solving abilities
- Multitasking
- Detail Oriented
- Team building
- Digital Media
- Print Production
- Relationship building and management
- New business opportunities
- Strategic selling
- Written and verbal communication
- Strong relationships
- Sales proficiency
- Goals and performance
- Managing client relationships
- Lead Generation
- Social Media Marketing
- Sales expertise
- Marketing strategy implementation
Timeline
Publisher
Luxe Interiors + Design
06.2014 - 11.2024
Account Executive
XO Group
05.2008 - 06.2014
Associate of Arts - Merchandise Marketing
Fashion Institute of Design & Merchandising
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