Alisa Donnelly
Stettler,AB
Summary
Successful Territory Manager bringing a strong history of exceeding product revenue and customer targets. Versed in agriculture chemical products, precision agronomy and current market trends. Over 8 years of sales and business development success.
Overview
8
8
years of professional experience
Work History
Territory Manager
Farmers Business Network Inc.
Central And Southern Alberta
09.2023 - Current
- Developed strong relationships with key decision-makers, fostering trust and loyalty from Camrose to the USA Border.
- Expanded territory coverage by strategically identifying and targeting high-potential accounts.
- Managed 21 direct report sales representatives within Central and Southern Alberta.
- Trained and mentored sales representatives in sales techniques and strategies.
- Organized regular training sessions for team members to enhance their product knowledge and overall sales skills.
- Championed new product adoption by effectively communicating its unique selling points and benefits to clients, resulting in accelerated sales growth.
Territory Manager
Decisive Farming by Telus Agriculture
Central Alberta
11.2020 - 09.2023
- Build a Territory by prospecting, cold calls and lead generation
- Developed relationships with prospects to expand sales territory.
- Used my connections in the Territory with growers to grow reoccurring revenue
- Meet on farm or via Google meets to investigate growers needs and position our services according to the gap in their business
- Close and support deals including Precision Agronomy and Risk Management Grain Marketing services
- Using SalesForce to keep detailed records of customer interactions and planning tasks for effective Territory Management
- Collaborate with team members to support and bring a high value customer experience
- Managed expenses and time to maximize productivity within the Territory
- Managed over 300 accounts within Central and Northern Alberta territory.
Account Manager
Crop Management Network
03.2019 - 11.2020
- First Account Manager for the Stettler location hired to build a territory
- Solely responsible for location sales targets and forecasting, meeting all sales budgets
- Managed budgeting, forecasting and performance for all accounts.
- Grew customer base by identifying needs for relevant product solutions to fit client budgets and logistic needs
- Manage client accounts in regard to credit & delivery scheduling
- Grew company revenue and rebuilt customer loyalty.
- Team Lead for the digital Ag platform AGRIAN for NDVI, importing machine data, Record keeping and variable rate script building
- Managed multiple in field plot trials with grower partners
Sales Agronomist
Meadowland Ag Chem
03.2017 - 03.2019
- Created a fully functioning agronomy consulting program for the retail and supporting staff.
- Collected and studied grower data to showcase value of products used and delivered.
- Maintained a database of crop, product and usage results for tracking best practices.
- Meet with growers to go over most suitable programming and pricing for their operation
- Responsible for ordering and forecasting with growers on their crop protection needs
- Soil/ tissue sampling with prescribed fertilizer blends
- Guide growers with digital Ag platforms - Climate & Farmers Edge
- Leveraged relationships with research teams to identify grower, crop and field opportunities in many field trials.
Agronomist
Federated Cooperatives - Post Secondary, Training Program
07.2016 - 03.2017
- Worked under Senior level Agronomist and Retail partners as a training program into the Co-op retail system
- Provided recommendations in fertilizer and pesticide selections and applications.
- Assessed crop production and quality to inform decisions regarding best management practices for - planting, harvesting and climate effects.
- Receive and invoice product for the Ag department using Tronia
- Organized grower meetings with local product reps
- Soil/ Seed/ Feed sampling for producers
Education
Some College (No Degree) -
Olds College
Canadian Professional Sales Association
Marketing To Farm Business -
Agri Studies
02.2019
Certified Crop Advisor -
International Plant Institute
02.2018
High School Diploma -
R.F Staples Secondary Westlock
06.2014
Skills
- Sales Territory Growth
- Team Collaboration and Leadership
- Sales Process
- Strong Negotiator
- Consultative and Relationship Selling
- Professional and Experienced Territory Management
- Rapport and Relationship Building
- Forward Thinking
- Key Account Development
- Passionate and Driven to Succeed
- Detail and Goal Oriented
- Multitasking and Organization
- Key Account Development
- Passionate and Driven to Succeed
- Detail and Goal Oriented
- Multitasking and Organization
Affiliations
- Erskine Ladies Curling League
- Battle River Research Group Board Director and Secretary - 2 year term
- RACC Spin Bar Spin Instructor
- Pheasantback Golf Course
Timeline
Territory Manager
Farmers Business Network Inc.
09.2023 - Current
Territory Manager
Decisive Farming by Telus Agriculture
11.2020 - 09.2023
Account Manager
Crop Management Network
03.2019 - 11.2020
Sales Agronomist
Meadowland Ag Chem
03.2017 - 03.2019
Agronomist
Federated Cooperatives - Post Secondary, Training Program
07.2016 - 03.2017
Some College (No Degree) -
Olds College
Canadian Professional Sales Association
Marketing To Farm Business -
Agri Studies
Certified Crop Advisor -
International Plant Institute
High School Diploma -
R.F Staples Secondary Westlock