Alina Garcia

Marketing Strategy & Execution:
• Developed and executed comprehensive marketing strategies to increase brand awareness, customer satisfaction, and loyalty.
• Directed integrated digital marketing campaigns, including SEO, SEM, email marketing, content creation, and social media management.
• Oversaw the development of new product launch plans, including market research, pricing strategies, promotional planning, and advertising budgeting.
• Planned and executed advertising campaigns across digital, print, and other media channels.
• Managed social media strategy and execution, increasing engagement and brand visibility across multiple platforms.
• Oversaw website development and UX optimization, ensuring high conversion rates and effective content optimization.
• Managed creation of promotional materials, ensuring brand consistency and quality across all platforms.
• Implemented multi-channel digital strategies and paid search campaigns (Google Ads, Bing Ads) to drive lead generation.
• Monitored marketing campaign performance using analytics tools (e.g., Google Analytics) and refined strategies to improve ROI.

Business Development & Strategic Growth:
• Analyzed market trends and industry insights to identify new business opportunities and potential partnerships.
• Coordinated cross-functional teams to align business development initiatives with marketing efforts and company objectives.
• Cultivated strategic partnerships and negotiated sponsorship deals, expanding the company’s reach into new markets.
• Collaborated with executive leadership on growth initiatives including mergers, acquisitions, and joint ventures.
• Identified and secured key accounts, providing outstanding customer service and tailored marketing solutions.
• Built and maintained long-term client and vendor relationships to support sustained business growth.

Leadership & Team Management:
• Directed cross-departmental teams to develop and execute integrated business and marketing plans.
• Led workshops and training sessions to enhance team proficiency in marketing tools, techniques, and industry best practices.
• Supervised creative teams in the production of marketing collateral, digital content, and event materials.
• Coordinated vendor partnerships and managed agency collaborations to deliver effective campaigns within budget.

Market Research & Analytics:
• Conducted competitive and market analysis to identify trends, gaps, and areas for improvement in business processes and service offerings.
• Developed pricing models using cost-benefit analysis to maximize profitability while maintaining market competitiveness.
• Created financial and performance reports to track KPIs and present actionable insights to senior leadership.
• Collected and analyzed customer feedback and market data to refine marketing strategies and improve user experience.

Operational & Financial Management:
• Prepared and managed marketing budgets, ensuring financial accuracy, cost control, and efficient resource allocation.
• Oversaw financial processes such as forecasting, expense tracking, and vendor invoice management.
• Implemented internal controls to safeguard company assets and facilitate smooth audits and compliance processes.

Event & Brand Activation:
• Planned and executed promotional events, trade shows, and workshops to strengthen brand visibility among target audiences.
• Marketed company products and services at tradeshows and industry events to drive customer engagement.

Administrative Support & Office Management:
• Organized and maintained electronic and paper filing systems, ensuring accurate, secure, and up-to-date recordkeeping.
• Oversaw office supply inventory, ordering and restocking materials to ensure smooth day-to-day operations.
• Managed scheduling and delivery of incoming and outgoing mail to maintain efficient office workflows.
• Assisted with preparation of meeting materials, including creating agendas and presentations for internal and client meetings.

Customer Service & Relationship Management:
• Answered customer inquiries and resolved concerns with professionalism, enhancing customer satisfaction and retention.
• Developed and implemented systems to efficiently track and monitor customer orders and inquiries, resulting in improved accuracy and faster response times.
• Greeted visitors and clients in a friendly, professional manner and directed them to the appropriate team members.

Marketing & Digital Support:
• Updated and maintained the company website to ensure content accuracy and timely communication of product and service information.

Event Coordination:
• Organized and managed company events, from staff meetings to large-scale conferences, ensuring seamless execution and positive attendee experiences.

Billing, Coding & Claims Management:
• Prepared, reviewed, and processed invoices, ensuring accuracy and compliance with organizational policies and billing codes.
• Processed insurance claims for various carriers, verifying coverage and ensuring timely reimbursement.
• Collaborated with clinical and administrative teams to ensure accurate charge capture and billing code entry (ICD-10, CPT, HCPCS).
• Researched and resolved billing discrepancies and insurance denials, improving collection rates and reducing outstanding balances.
• Verified patient and client information for billing accuracy and compliance with HIPAA and regulatory requirements.
• Managed accounts receivable processes, including tracking payments, following up on unpaid claims, and reconciling billing statements.
• Monitored aging reports and initiated collection processes on overdue accounts.
• Reviewed Explanation of Benefits (EOBs) and coordinated adjustments, re-submissions, and appeals as necessary.

Customer Service & Issue Resolution:
• Researched and resolved customer billing disputes, resulting in improved customer satisfaction and retention.
• Communicated with patients, clients, and insurance companies to explain billing procedures, answer inquiries, and resolve complaints.
• Partnered with cross-functional teams to troubleshoot and resolve billing and invoicing issues promptly and accurately.

Administrative & Operational Support:
• Scheduled appointments and coordinated calendars for multiple staff members, ensuring the smooth flow of daily operations.
• Processed payroll by verifying and entering employee time sheets, supporting timely and accurate payroll runs.
• Compiled and analyzed billing and operational data to produce accurate reports and presentations for management.
• Created and distributed weekly operational updates to keep employees informed of changes, progress, and billing cycle updates.
• Edited and formatted documents and presentations to ensure accuracy, clarity, and brand consistency.
• Developed and implemented processes to streamline office operations, improving workflow efficiency and reducing administrative errors.
• Maintained inventory of office supplies and equipment, ensuring readiness for daily office needs.

Compliance & Documentation:
• Ensured compliance with HIPAA and company policies in all billing and documentation processes.
• Maintained accurate and organized electronic and paper filing systems for billing records, insurance claims, and financial documentation.

Patient Scheduling & Front Desk Operations:
• Managed front desk operations, greeting patients warmly and coordinating appointment scheduling for diagnostic, surgical, and consultation services.
• Directed patient flow to minimize wait times and maintain a smooth clinical environment.
• Conducted patient intake interviews, collecting medical histories, verifying insurance, and obtaining co-pays during the check-in process.
• Scheduled and confirmed patient appointments via phone, email, and in person, optimizing physician calendars and resource allocation.
• Triaged patient needs, adjusting appointment schedules for urgent cases as necessary.

Medical Records & Documentation Management:
• Entered and maintained accurate patient demographic and clinical information in Electronic Health Record (EHR) systems.
• Scanned and securely stored patient documents, charts, and physician orders in compliance with HIPAA regulations.
• Prepared patient charts for appointments, ensuring complete and organized documentation.
• Transcribed dictation of medical reports and practitioner notes into EHR systems for accurate patient records.
• Retrieved and routed lab results, imaging reports, and referral documents to appropriate clinical staff.

Billing, Insurance & Revenue Cycle Support:
• Verified insurance coverage for Medicare, Medicaid, and private payers; obtained pre-authorizations as needed.
• Submitted claims electronically and via paper for medical services; assisted with claims follow-up and denial resolution.
• Reviewed and verified medical codes (ICD-10, CPT) on claims prior to submission, ensuring coding accuracy and compliance.
• Communicated with patients regarding outstanding balances, collected payments, and explained billing procedures.
• Assisted with billing reconciliation, insurance verification, and resolving claim disputes to ensure timely revenue collection.
• Completed financial forms, prepared invoices, and tracked billing data to support the revenue cycle process.

Administrative & Office Support:
• Managed physician and clinical staff calendars, coordinated meetings, and scheduled diagnostic tests (e.g., MRIs, X-rays, CT scans).
• Answered multi-line phones, responded to patient inquiries, and directed calls and visitors to appropriate staff members.
• Created spreadsheets and compiled reports for tracking appointments, billing, and inventory.
• Ordered and maintained office and medical supply inventories to ensure uninterrupted clinic operations.
• Processed incoming mail, payments, and correspondence.

Operational Improvements & Staff Training:
• Developed and implemented streamlined office procedures to improve administrative workflows and enhance patient experience.
• Trained junior staff on office protocols, patient interaction, and use of EHR systems.
• Assisted with onboarding of new administrative staff and cross-trained employees on scheduling, billing, and records management.

Customer Service & Patient Relations:
• Communicated with patients with compassion and professionalism, maintaining strict confidentiality of all personal health information.
• Handled patient concerns and complaints with empathy, resolving issues efficiently to ensure satisfaction.
• Provided clear instructions and appointment details to patients prior to visits, ensuring preparedness and reducing cancellations.

Compliance & Confidentiality:
• Adhered strictly to HIPAA and healthcare compliance regulations in all patient interactions, documentation, and recordkeeping.
• Maintained accurate, organized filing systems for both paper and electronic medical records.