Alima Touré
Toronto,ON
Summary
As a bilingual marketing and business strategy enthusiast, I am eager to apply my expertise in project management to drive impactful initiatives and contribute to organizational success. With a strong background in marketing project management, I excel in briefing creative agencies, conducting market research, and optimizing strategies to meet business objectives. My proactive approach, attention to detail, and adaptability make me well-suited to navigate challenges and deliver results that exceed expectations. I am excited about the opportunity to leverage my skills and drive forward-thinking initiatives at your company.
Overview
9
9
years of professional experience
Work History
Product Planning Specialist
Porsche Cars Canada
Toronto, ON
03.2020 - Current
- Lead launch calendar planning: Coordinate and maintain launch schedules for new products. Ensure timely execution of launch activities.
- Manage car configurators: Oversee configurator accuracy and functionality. Collaborate with IT for maintenance and updates.
- Develop dealer training materials: Produce training documents and presentations. Conduct training sessions on product features.
- Handle dealer inquiries: Serve as primary contact for dealer support for their product questionning. Provide timely responses to inquiries.
- Ensure effective communication: Facilitate communication between teams and stakeholders. Implement communication strategies.
- Manage 40+ projects: Lead planning, execution, and monitoring. Utilize project management tools and methodologies.
Bilingual Credit Administrator
B2B Bank, Laurentian Bank
04.2019 - 03.2020
Marketing Project Manager
SEAT, Volkswagen Group France
03.2018 - 02.2019
- Managed global WLTP environmental project implementation and cross-departmental communication.
- Prepared project schedules for internal and external stakeholders.
- Oversaw deployment of new commercial back-office system for nationwide and online use.
- Briefed marketing agencies on market studies and content development.
- Conducted monthly automotive market trend analysis using Tableau Desktop.
Marketing Coordinator
TMD Friction France
06.2017 - 12.2017
Marketing Textile Packaging Assistant
Systeme U France
09.2015 - 09.2016
Marketing and Communication Assistant
Dealership BMW JDB Meaux
01.2015 - 06.2015
Education
Certificate - Scrum Master
Skills4All
08-2023
Master's degree International Development Management -
Paris Business School ESG
01.2016
Bachelor Administration and International Exchanges -
University Paris Est Creteil
01.2013
Skills
- 6 years experience in product marketing
- Proficient in end-to-end project management and coordination, including leadership of cross-functional teams
- Exceptionally organized with keen attention to detail and adept at multitasking
- Skilled in budget management and change management processes
- Strong analytical and problem-solving abilities, with a continuous improvement mindset developed in system management
- Effective time management skills and experience in stakeholder management
- Proficiency in MS Office; Advanced knowledge in Tableau Desktop & JIRA
- Possess a can-do attitude, thrive on challenges, and excel in team environments
- 6 years experience as a sales advisor during academic studies, demonstrating effective communication and interpersonal skills
- Auto-entrepreneur developing an afro-fashion style brand in 2022 and participate to numerous festival as a vendor
Languages
French
Native/ Bilingual
English
Native/ Bilingual
Spanish
Limited
Timeline
Product Planning Specialist
Porsche Cars Canada
03.2020 - Current
Bilingual Credit Administrator
B2B Bank, Laurentian Bank
04.2019 - 03.2020
Marketing Project Manager
SEAT, Volkswagen Group France
03.2018 - 02.2019
Marketing Coordinator
TMD Friction France
06.2017 - 12.2017
Marketing Textile Packaging Assistant
Systeme U France
09.2015 - 09.2016
Marketing and Communication Assistant
Dealership BMW JDB Meaux
01.2015 - 06.2015
Certificate - Scrum Master
Skills4All
Master's degree International Development Management -
Paris Business School ESG
Bachelor Administration and International Exchanges -
University Paris Est Creteil
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