ALICIA PHILLIPS
Carmichael
Summary
Client-focused and results-driven professional with a strong background in sales analytics and over 16 years of managing key customer accounts, improving retention, and supporting regional sales growth. Displays an exceptional ability for account development by implementing targeted strategies that strengthened underperforming accounts and increased monthly sales performance. Adept at relationship management by building trust with high-value clients through proactive communication, service resolution, and personalized reporting. Looking to continue my career with a growth-oriented company and obtain a Key Account Manager role where I can leverage my strategic account planning and data-driven insight skills to maximize client lifetime value and strengthen strategic partnerships. Skilled in developing client relationships and delivering tailored solutions that align with business goals. Emphasizes team collaboration and adaptability to meet dynamic needs, ensuring reliability and consistent performance.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Associate Key Account Manager
Green Spoon Sales
Boulder, CO
07.2025 - Current
- Developed and implemented account strategies to drive revenue growth for key clients.
- Collaborated with cross-functional teams to optimize product offerings and enhance client satisfaction.
- Analyzed market trends and client feedback to refine sales approaches and improve service delivery.
- Established strong relationships with clients, resulting in increased loyalty and repeat business opportunities.
- Monitored account performance metrics, identifying areas for improvement and implementing corrective actions.
- Led initiatives to streamline processes, enhancing efficiency and effectiveness in account management workflows.
- Conducted regular business reviews with clients, providing insights on performance metrics and addressing any concerns or opportunities for growth.
- Established clear lines of communication between clients and internal team members, facilitating effective collaboration towards shared goals.
- Maintained up-to-date knowledge of industry trends and competitor offerings, positioning the company as a trusted advisor to clients.
- Collaborated closely with cross-functional teams to align on account objectives, ensuring seamless execution of initiatives.
- Increased client satisfaction by building and maintaining strong relationships with key account stakeholders.
- Leveraged CRM tools effectively in tracking client interactions, ensuring visibility into past communication and enabling more personalized future engagements.
- Participated in industry events and conferences to expand professional network and strengthen relationships with existing clients.
- Built and maintained strong client relationships to drive business growth.
Sales Analyst
UNFI (United Natural Foods, Inc)
Rocklin, CA
08.2021 - 05.2025
- Drove data-backed sales strategies by designing scalable reporting solutions, analyzing large data sets, and delivering store-level insights to Sales Account Managers. Created and implemented forecasting models leveraging pipeline trends and KPIs to improve demand planning and inventory alignment. Monitored weekly sales activity to resolve order shortages, assess revenue impact, and proactively identify growth opportunities. Collaborated cross-functionally with sales, operations, and analytics teams to extract, clean, and optimize sales data supporting strategic business initiatives. Led root cause analyses on performance gaps, uncovering actionable insights that influenced sales planning and customer engagement. Served as the primary reporting liaison, providing troubleshooting support and tailored reporting solutions to internal stakeholders across the organization.
- Audited trade spend across top distributors (UNFI, KeHE) and reduced ineffective spend by $150K annually, freeing up budget for high-performing initiatives
- Created a promo performance dashboard that eliminated low-yield promotions and increased promo lift by 22%, improving ROI on campaign efforts
- Delivered data-driven insights that contributed to a 15% increase in quarterly sales revenue, helping leadership prioritize high-impact opportunities
- Identified underperforming accounts and implemented tailored strategies that increased average monthly sales per account by 18%, strengthening regional performance.
- Prioritized key accounts using data-backed analysis, driving a 10% increase in account-level revenue within 6 months, and reinforcing sales focus
- Optimized shelf space strategy by evaluating underperforming SKUs in natural grocery chains, resulting in a 12% increase in same-store sales
- Analyzed customer purchasing patterns and developed targeted retention strategies, driving a 20% increase in customer retention rates over 12 months
- Streamlined the sales reporting process by building quarterly CBR dashboards that highlighted growth performance and surfaced future opportunities
Account Specialist
Pacific Northwest Sales Team
05.2009 - 07.2021
- Managed a high-volume portfolio of customer accounts, resolving service inquiries and operational issues with speed and accuracy to drive retention and satisfaction. Coordinated with warehouse and logistics teams to dispatch transportation and ensure timely order fulfillment. Identified and corrected accounting discrepancies while processing complex, high-volume purchase orders. Executed precise data entry and maintained CRM/database integrity to streamline fulfillment operations and reduce errors. Collaborated cross-functionally with sales, finance, and supply chain teams to resolve escalations, optimize workflows, and enhance the overall customer experience.
- Increased CRM data accuracy to 98% by implementing regular audits and updates, which improved forecast reliability and cross-functional planning
- Developed and maintained a dashboard tracking key account KPIs, enabling sales and leadership to monitor performance and guide strategic reviews
- Improved the accuracy and completeness of CRM data, making it easier for cross-functional teams to access reliable client information and streamline account servicing.
- Built deeper relationships with key accounts by proactively addressing concerns, resulting in stronger trust and long-term client satisfaction
- Collaborated with sales, logistics, and finance teams to ensure seamless order fulfillment and billing, minimizing delays and improving the client experience
- Mentored new team members on CRM usage and best practices, supporting a consistent and high-quality service experience across the team
Education
Bachelor of Arts - Sociology
California State University
Sacramento, CASkills
- Sales Data Analysis
- Forecasting & KPI Modeling
- Dashboard Development
- CRM Data Management
- Promotional Campaign Evaluation
- Customer Relationship Management
- Team Leadership & Mentoring
- Account Performance Reporting
- Cross-Functional Collaboration
- Territory/Account Strategy
- Trade Spend Auditing
- Analytical Thinking
- Brand awareness
- Relationship management
- CRM software
- Client onboarding
- Account growth
- Client relationship building
Certification
- Data Analysis & Visualization: Excel, Power BI
- Data Transformation & Preparation: Power Query
- Data Storage & Management: MS Access, Datamart
Timeline
Associate Key Account Manager
Green Spoon Sales
07.2025 - Current
Sales Analyst
UNFI (United Natural Foods, Inc)
08.2021 - 05.2025
Account Specialist
Pacific Northwest Sales Team
05.2009 - 07.2021
Bachelor of Arts - Sociology
California State University