Alicia Mairena

Drives total store results in sales, owns product lifecycle, and asset protection of the entire store. Leads performance through core values to deliver the ultimate customer and associate experience. Grows sales and builds teams.

• Demonstrates and provides coaching and feedback to total store through selling behaviors
• Train new sales associates on company policies, selling techniques, and customer service best practices to maximize their potential.
• Analyze sales data and trends to identify areas for improvement in both individual and team performance, leading to increased revenue.
• Collaborate with other department managers to create a cohesive in-store experience that maximized cross-selling opportunities between the different areas of responsibility.
• Leads execution of store projects including physical inventory, markdowns, and item retickets. Oversees shipment and product lifecycle team and processes
• Executes workforce management requirements including: payroll management, attendance tracking, and beginner scheduling activities.

Coached and led a team of 25-30 associates. Educated customers on products and personalized her in-store journey for increased sales. Drove growth by focusing on customer service, merchandising, and asset protection.

• Led the sales floor while assigned to the role of the Customer Sales Lead (CSL)
• Trained new retail employees on top conversion driving selling behaviors, store merchandising standards and best practices
• Led and assisted with shipment processing, product replenishment, and visual merchandising floorsets
• Balanced daily tasks effectively while remaining responsive to changing priorities within the retail environment.
• Maintained a clean and organized retail space, contributing to a positive shopping experience for customers.