Alicia Fischer
San Francisco
Summary
Creative professional adept at bringing creative visions to life for 10+ years. Proven ability to execute complex projects is fueled by a robust background in production management, storytelling, and digital marketing. Skilled in project management from conception through delivery, content strategy and creation, and cross-functional communication. Highly attentive to detail while focusing on team collaboration and achieving results alongside evolving company needs.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Senior Creative Producer
Salesforce
San Francisco, CA
02.2017 - Current
- Delivered consistent, high-quality results for creative across video, photo, radio, graphic design, and event support within tight deadlines, effectively prioritizing tasks under pressure.
- Developed and managed production budgets, optimizing resources and minimizing costs while maintaining top tier quality of creative across the brand.
- Mentored junior team members, fostering a collaborative and supportive work environment.
- Established strong relationships with agencies, production vendors, crews, and internal stakeholders, ensuring clear communication of creative and objectives throughout project lifecycles.
- Demonstrated strong organizational and time management skills while managing multiple projects.
Photographer
Freelance
San Francisco, CA
01.2011 - Current
- Photographed high-quality images for various print and digital projects, delivered with exceptional editing, retouching, and color correction.
- Collaborated with clients to understand their vision, ensuring the final product met or exceeded expectations.
- Served a diverse range of industries, including events (presentations, award shows, music festivals, concerts), headshots, lifestyle, real estate, hospitality, and engagements, with repeat business and referrals.
Creative Manager
Text100 (now Archetype)
San Francisco, CA
04.2013 - 08.2016
- Executed a range of client video projects and creative campaigns with budgets ranging from $5k to $1MM+.
- Managed projects by liaising with clients, understanding objectives, and producing branded content in-studio or on location across photo, video, graphic design, and influencer marketing support.
- Developed innovative marketing campaigns with internal stakeholders to achieve customer engagement while maintaining brand consistency.
- Hired, developed, and managed creative team of internal employees and freelancers to deliver high-quality creative projects within tight deadlines.
- Negotiated contracts with vendors, securing favorable terms for essential services and resources.
Education
Bachelor of Arts - Journalism
San Francisco State University
San Francisco, CA05-2012
Skills
- Digital Photography
- Studio Production
- Line Producing
- Storytelling
- Production Logistics
- Photo and Video Editing
- Working with Talent
- Vendor & Crew Relations
- Adobe Creative Suite
Accomplishments
- Co-Producer for award-winning independent short comedy, KNEAD.
- Culinary Stage photographer for Williams Sonoma at BottleRock Napa Valley since 2017.
- Certified ASA Sailor level 103
Certification
Certificate in Producing for Independent Film and Television
New York University (Sept 2021 - May 2025)
Languages
Italian
Limited Working
Spanish
Elementary
Timeline
Senior Creative Producer
Salesforce
02.2017 - Current
Creative Manager
Text100 (now Archetype)
04.2013 - 08.2016
Photographer
Freelance
01.2011 - Current
Bachelor of Arts - Journalism
San Francisco State University