Alicia Fischer
San Francisco
Summary
Creative professional adept at bringing creative visions to life for 10+ years. Proven ability to execute complex projects is fueled by a robust background in production management, storytelling, and digital marketing. Skilled in project management from conception through delivery, content strategy and creation, and cross-functional communication. Highly attentive to detail while focusing on team collaboration and achieving results alongside evolving company needs.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Senior Creative Producer
Salesforce
02.2017 - Current
- Delivered consistent, high-quality results for creative across video, photo, radio, graphic design, and event support within tight deadlines, effectively prioritizing tasks under pressure.
- Developed and managed production budgets, optimizing resources and minimizing costs while maintaining top tier quality of creative across the brand.
- Mentored junior team members, fostering a collaborative and supportive work environment.
- Established strong relationships with agencies, production vendors, crews, and internal stakeholders, ensuring clear communication of creative and objectives throughout project lifecycles.
- Demonstrated strong organizational and time management skills while managing multiple projects.
Photographer
Freelance
01.2011 - Current
- Photographed high-quality images for various print and digital projects, delivered with exceptional editing, retouching, and color correction.
- Collaborated with clients to understand their vision, ensuring the final product met or exceeded expectations.
- Served a diverse range of industries, including events (presentations, award shows, music festivals, concerts), headshots, lifestyle, real estate, hospitality, and engagements, with repeat business and referrals.
Creative Manager
Text100 (now Archetype)
04.2013 - 08.2016
- Executed a range of client video projects and creative campaigns with budgets ranging from $5k to $1MM+.
- Managed projects by liaising with clients, understanding objectives, and producing branded content in-studio or on location across photo, video, graphic design, and influencer marketing support.
- Developed innovative marketing campaigns with internal stakeholders to achieve customer engagement while maintaining brand consistency.
- Hired, developed, and managed creative team of internal employees and freelancers to deliver high-quality creative projects within tight deadlines.
- Negotiated contracts with vendors, securing favorable terms for essential services and resources.
Education
Bachelor of Arts - Journalism
San Francisco State University
San Francisco, CA05-2012
Skills
- Digital Photography
- Studio Production
- Line Producing
- Storytelling
- Production Logistics
- Photo and Video Editing
- Working with Talent
- Vendor & Crew Relations
- Adobe Creative Suite
Accomplishments
- Co-Producer for award-winning independent short comedy, KNEAD.
- Culinary Stage photographer for Williams Sonoma at BottleRock Napa Valley since 2017.
- Certified ASA Sailor level 103
Certification
Certificate in Producing for Independent Film and Television
New York University (Sept 2021 - May 2025)
Languages
Italian
Limited Working
Spanish
Elementary
Timeline
Senior Creative Producer
Salesforce
02.2017 - Current
Creative Manager
Text100 (now Archetype)
04.2013 - 08.2016
Photographer
Freelance
01.2011 - Current
Certificate in Producing for Independent Film and Television
New York University (Sept 2021 - May 2025)
Bachelor of Arts - Journalism
San Francisco State University
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