Summary
Overview
Work History
Education
Skills
Languages
Additional Information
Timeline
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Alicia Fernandez Gonzalez

Vancouver,BC

Summary

Driven and visionary leader with talent for strategic decision-making and fostering innovation. Possesses deep understanding of business operations, combined with expertise in financial management and organizational development. Committed to driving growth and enhancing company performance through transformative leadership.

Overview

9
9
years of professional experience

Work History

CEO

Meraria
01.2021 - 08.2023
  • Achieved company growth by implementing strategic plans and streamlining operations.
  • Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
  • Developed key operational initiatives to drive and maintain substantial business growth.
  • Enhanced brand reputation with effective marketing campaigns and public relations efforts.
  • Established new revenue streams by identifying market opportunities and launching innovative products or services.
  • Developed a high-performance executive team for improved productivity and efficiency.

CEO

NEWME BEAUTY CENTER
02.2014 - 12.2020
  • Achieved company growth by implementing strategic plans and streamlining operations.
  • Implemented cost-saving initiatives to reduce operational expenses without sacrificing quality.
  • Drove profitability with thorough financial analysis and strategic decisionmaking.
  • Cultivated forward-thinking, inclusive, and performance-oriented business culture to lead industry in innovation and push progress.

Education

Bachelor of Arts - Marketing

ITESM
Mexico
06.2003

Bachelor of Arts - International Management

University of Lincoln
England
06.2002

Skills

  • Effective decision making
  • Customer focus
  • Strategic visioning
  • Crisis management
  • Inspirational leadership
  • Negotiation

Languages

Spanish
Native or Bilingual
English
Full Professional
French
Limited Working

Additional Information

Volunteer Experience

- Chair of the Book Fair. Organized and coordinated school events, including carnivals, workshops, and fundraising activities at Irwin Park Elementary School, West Vancouver, BC


Timeline

CEO

Meraria
01.2021 - 08.2023

CEO

NEWME BEAUTY CENTER
02.2014 - 12.2020

Bachelor of Arts - Marketing

ITESM

Bachelor of Arts - International Management

University of Lincoln

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Alicia Fernandez Gonzalez