Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
Generic

Muhammad Ali Nusrat

Edmonton

Summary

Dynamic and results-driven sales leader with over 7 years of B2B sales and territory management experience across FMCG and industrial sectors. Proven track record of exceeding revenue targets, building high-performing teams, and driving market share growth. Adept at developing strategic business plans, leading cross-functional collaboration, and nurturing long-term client relationships to deliver organizational objectives.

Overview

11
11
years of professional experience

Work History

Business Area Manager

British American Tobacco (BAT) Canada
02.2022 - 06.2025
  • Managed a $38M annual portfolio, achieving consistent revenue and market share growth by leading strategic territory planning and consultative sales processes.
  • Developed and executed territory sales plans to increase market share by identifying underperforming segments, analyzing competitor activities, and implementing corrective actions to achieve KPIs.
  • Built strong partnerships with retail partners, store managers, and distribution channels, delivering solutions tailored to customer needs and ensuring brand standards and compliance.
  • Conducted market analysis to identify growth opportunities, implementing actionable strategies to expand market share.
  • Provided coaching, training, and performance management to team members, driving accountability and high-performance culture.
  • Collaborated cross-functionally with marketing, finance, and logistics teams to align sales initiatives with organizational objectives.
  • Delivered accurate sales forecasting and reporting, supporting strategic decision-making and resource allocation.
  • Analyzed financial performance metrics using Power BI and Excel, prepared detailed sales forecasts, and communicated actionable insights to leadership for decision-making.

Territory Manager

British American Tobacco (BAT) Canada
11.2018 - 08.2022
  • Exceeded annual sales targets by effectively managing key accounts and implementing growth-focused strategies.
  • Built strong customer relationships through consultative selling, resulting in repeat business and increased share of shelf.
  • Led market trend analysis and competitor assessments to identify opportunities and threats within territory.
  • Provided detailed performance reporting to senior management to guide strategy development.

Team Lead Digital Banking

SILKBANK Limited (Pakistan)
01.2017 - 06.2018
  • Led a team of digital banking associates, overseeing daily operations, coaching, and performance management to achieve sales and service targets.
  • Analyzed market trends and customer data to recommend enhancements to digital offerings, improving customer experience and competitive positioning.

Account manager/ Banking Advisor

Royal Bank of Canada
01.2014 - 09.2016
  • Prospected and developed new client relationships, achieving and exceeding sales targets through tailored financial solutions.
  • Conducted detailed market and client assessments to support strategic recommendations and growth initiatives.
  • Built strong relationships with clients, enhancing loyalty and portfolio growth.

Education

Post Bac. Diploma - Business

Thompson Rivers University
01.2012

MBA - Marketing

Bahria University
01.2010

BBA - undefined

Bahria University
01.2008

Skills

  • Sales strategy development
  • Coaching and development
  • Market Expansion & Business Development
  • Relationship & Key Account Management
  • Sales Forecasting & Performance Reporting
  • Negotiation & Communication Skills
  • CRM Systems (Salesforce and Power BI)
  • Relationship Management & Negotiation
  • Training & Coaching Partners
  • Market Research & Competitive Analysis
  • Performance Metrics & Reporting

Accomplishments

  • Exceeded sales targets year over year by implementing strategic territory and account plans.
  • Successfully coached and developed a team of Territory Managers, fostering a high-performance culture.
  • Led the rollout of new initiatives and promotional programs, achieving high execution rates in the field.
  • Recognized for strong leadership and team-building skills, creating positive and motivated work environments.
  • Recognized as Circle of Excellence runner-up in both 2023 and 2024 for outstanding sales performance and execution.

Languages

English
Full Professional
Hindi
Full Professional
Punjabi
Full Professional

Timeline

Business Area Manager

British American Tobacco (BAT) Canada
02.2022 - 06.2025

Territory Manager

British American Tobacco (BAT) Canada
11.2018 - 08.2022

Team Lead Digital Banking

SILKBANK Limited (Pakistan)
01.2017 - 06.2018

Account manager/ Banking Advisor

Royal Bank of Canada
01.2014 - 09.2016

MBA - Marketing

Bahria University

BBA - undefined

Bahria University

Post Bac. Diploma - Business

Thompson Rivers University
Muhammad Ali Nusrat