Dynamic and results-driven sales leader with over 7 years of B2B sales and territory management experience across FMCG and industrial sectors. Proven track record of exceeding revenue targets, building high-performing teams, and driving market share growth. Adept at developing strategic business plans, leading cross-functional collaboration, and nurturing long-term client relationships to deliver organizational objectives.
Overview
11
11
years of professional experience
Work History
Business Area Manager
British American Tobacco (BAT) Canada
02.2022 - 06.2025
Managed a $38M annual portfolio, achieving consistent revenue and market share growth by leading strategic territory planning and consultative sales processes.
Developed and executed territory sales plans to increase market share by identifying underperforming segments, analyzing competitor activities, and implementing corrective actions to achieve KPIs.
Built strong partnerships with retail partners, store managers, and distribution channels, delivering solutions tailored to customer needs and ensuring brand standards and compliance.
Conducted market analysis to identify growth opportunities, implementing actionable strategies to expand market share.
Provided coaching, training, and performance management to team members, driving accountability and high-performance culture.
Collaborated cross-functionally with marketing, finance, and logistics teams to align sales initiatives with organizational objectives.
Delivered accurate sales forecasting and reporting, supporting strategic decision-making and resource allocation.
Analyzed financial performance metrics using Power BI and Excel, prepared detailed sales forecasts, and communicated actionable insights to leadership for decision-making.
Territory Manager
British American Tobacco (BAT) Canada
11.2018 - 08.2022
Exceeded annual sales targets by effectively managing key accounts and implementing growth-focused strategies.
Built strong customer relationships through consultative selling, resulting in repeat business and increased share of shelf.
Led market trend analysis and competitor assessments to identify opportunities and threats within territory.
Provided detailed performance reporting to senior management to guide strategy development.
Team Lead Digital Banking
SILKBANK Limited (Pakistan)
01.2017 - 06.2018
Led a team of digital banking associates, overseeing daily operations, coaching, and performance management to achieve sales and service targets.
Analyzed market trends and customer data to recommend enhancements to digital offerings, improving customer experience and competitive positioning.
Account manager/ Banking Advisor
Royal Bank of Canada
01.2014 - 09.2016
Prospected and developed new client relationships, achieving and exceeding sales targets through tailored financial solutions.
Conducted detailed market and client assessments to support strategic recommendations and growth initiatives.
Built strong relationships with clients, enhancing loyalty and portfolio growth.
Education
Post Bac. Diploma - Business
Thompson Rivers University
01.2012
MBA - Marketing
Bahria University
01.2010
BBA - undefined
Bahria University
01.2008
Skills
Sales strategy development
Coaching and development
Market Expansion & Business Development
Relationship & Key Account Management
Sales Forecasting & Performance Reporting
Negotiation & Communication Skills
CRM Systems (Salesforce and Power BI)
Relationship Management & Negotiation
Training & Coaching Partners
Market Research & Competitive Analysis
Performance Metrics & Reporting
Accomplishments
Exceeded sales targets year over year by implementing strategic territory and account plans.
Successfully coached and developed a team of Territory Managers, fostering a high-performance culture.
Led the rollout of new initiatives and promotional programs, achieving high execution rates in the field.
Recognized for strong leadership and team-building skills, creating positive and motivated work environments.
Recognized as Circle of Excellence runner-up in both 2023 and 2024 for outstanding sales performance and execution.
Trade Marketing and Distribution Representative at British American Tobacco - BATTrade Marketing and Distribution Representative at British American Tobacco - BAT
Cluster Junior Executive at British American Tobacco (BAT) Austria & SwitzerlandCluster Junior Executive at British American Tobacco (BAT) Austria & Switzerland