Muhammad Ali Nusrat
Edmonton
Summary
Dynamic and results-driven sales leader with over 7 years of B2B sales and territory management experience across FMCG and industrial sectors. Proven track record of exceeding revenue targets, building high-performing teams, and driving market share growth. Adept at developing strategic business plans, leading cross-functional collaboration, and nurturing long-term client relationships to deliver organizational objectives.
Overview
11
11
years of professional experience
Work History
Business Area Manager
British American Tobacco (BAT) Canada
02.2022 - 06.2025
- Managed a $38M annual portfolio, achieving consistent revenue and market share growth by leading strategic territory planning and consultative sales processes.
- Developed and executed territory sales plans to increase market share by identifying underperforming segments, analyzing competitor activities, and implementing corrective actions to achieve KPIs.
- Built strong partnerships with retail partners, store managers, and distribution channels, delivering solutions tailored to customer needs and ensuring brand standards and compliance.
- Conducted market analysis to identify growth opportunities, implementing actionable strategies to expand market share.
- Provided coaching, training, and performance management to team members, driving accountability and high-performance culture.
- Collaborated cross-functionally with marketing, finance, and logistics teams to align sales initiatives with organizational objectives.
- Delivered accurate sales forecasting and reporting, supporting strategic decision-making and resource allocation.
- Analyzed financial performance metrics using Power BI and Excel, prepared detailed sales forecasts, and communicated actionable insights to leadership for decision-making.
Territory Manager
British American Tobacco (BAT) Canada
11.2018 - 08.2022
- Exceeded annual sales targets by effectively managing key accounts and implementing growth-focused strategies.
- Built strong customer relationships through consultative selling, resulting in repeat business and increased share of shelf.
- Led market trend analysis and competitor assessments to identify opportunities and threats within territory.
- Provided detailed performance reporting to senior management to guide strategy development.
Team Lead Digital Banking
SILKBANK Limited (Pakistan)
01.2017 - 06.2018
- Led a team of digital banking associates, overseeing daily operations, coaching, and performance management to achieve sales and service targets.
- Analyzed market trends and customer data to recommend enhancements to digital offerings, improving customer experience and competitive positioning.
Account manager/ Banking Advisor
Royal Bank of Canada
01.2014 - 09.2016
- Prospected and developed new client relationships, achieving and exceeding sales targets through tailored financial solutions.
- Conducted detailed market and client assessments to support strategic recommendations and growth initiatives.
- Built strong relationships with clients, enhancing loyalty and portfolio growth.
Education
Post Bac. Diploma - Business
Thompson Rivers University
01.2012
MBA - Marketing
Bahria University
01.2010
BBA - undefined
Bahria University
01.2008
Skills
- Sales strategy development
- Coaching and development
- Market Expansion & Business Development
- Relationship & Key Account Management
- Sales Forecasting & Performance Reporting
- Negotiation & Communication Skills
- CRM Systems (Salesforce and Power BI)
- Relationship Management & Negotiation
- Training & Coaching Partners
- Market Research & Competitive Analysis
- Performance Metrics & Reporting
Accomplishments
- Exceeded sales targets year over year by implementing strategic territory and account plans.
- Successfully coached and developed a team of Territory Managers, fostering a high-performance culture.
- Led the rollout of new initiatives and promotional programs, achieving high execution rates in the field.
- Recognized for strong leadership and team-building skills, creating positive and motivated work environments.
- Recognized as Circle of Excellence runner-up in both 2023 and 2024 for outstanding sales performance and execution.
Languages
English
Full Professional
Hindi
Full Professional
Punjabi
Full Professional
Timeline
Business Area Manager
British American Tobacco (BAT) Canada
02.2022 - 06.2025
Territory Manager
British American Tobacco (BAT) Canada
11.2018 - 08.2022
Team Lead Digital Banking
SILKBANK Limited (Pakistan)
01.2017 - 06.2018
Account manager/ Banking Advisor
Royal Bank of Canada
01.2014 - 09.2016
MBA - Marketing
Bahria University
BBA - undefined
Bahria University
Post Bac. Diploma - Business
Thompson Rivers University
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