Ali Hedayati

• Designed and developed the company website using WordPress, ensuring seamless user experience and SEO optimization.
• Integrated API-based home evaluation tools into the website using coding expertise, allowing clients to receive real-time property value estimates.
• Developed and executed Google Ads (Search, Performance Max, Display) & Meta Ads campaigns, optimizing for high-quality real estate leads.
• Successfully ranked the website on Google’s first page for competitive real estate keywords, including “Home Evaluation in Burnaby” within less than a year.
• Created and managed pre-construction project SEO strategies, driving organic traffic and lead generation.
• Recorded and edited high-quality real estate videos using professional videography tools, leveraging YouTube & Meta Ads for promotion.
• Conducted keyword research & content strategy, helping to rank local real estate projects on search engines.
• Analyzed campaign performance using Google Analytics, Google Search Console, and Tag Manager, refining ad targeting and retargeting strategies.

• Developed and executed SEO strategies that increased website visibility, ranking on Google’s first page for multiple high-value keywords across key locations (Coquitlam, Burnaby, North Vancouver, West Vancouver, and more).
• Managed Google Ads and PPC campaigns, optimizing bidding strategies to maximize ROI and reduce cost-per-click.
• Improved organic traffic by 300% through on-page SEO, technical optimization, and content strategy.
• Monitored Google Search Console and Google Analytics to track performance, analyze user behavior, and implement data-driven optimizations.
• Implemented a local SEO strategy, optimizing Google My Business listings, increasing Google Maps visibility by 39.7% and boosting local search rankings.
• Conducted keyword research, competitor analysis, and backlink strategies, enhancing website authority (DA increased to 41).
• Led A/B testing on ad creatives, landing pages, and CTAs, resulting in a 10% increase in conversion rates.
• Managed a team of SEO and PPC specialists, ensuring continuous performance monitoring and improvement.

• Built the company's website from scratch using WordPress, ensuring SEO-friendly structure and optimized UI/UX.
• Implemented on-page SEO strategies, including meta tags, keyword research, and internal linking, leading to improved search rankings.
• Created and optimized SEO-focused content for website service pages and blog articles, targeting high-converting keywords.
• Developed a content marketing strategy using blog posts for specific target keywords, boosting organic search visibility.
• Managed and optimized Google Ads & Meta Ads (Facebook/Instagram), driving high-quality leads through paid campaigns.
• Set up and managed Google Tag Manager, Google Analytics, and Google Search Console to track conversions and improve SEO strategies.
• Analyzed website data and user behavior to refine marketing strategies, retarget audiences, and improve ad performance.
• Led off-page SEO efforts, including outreach to bloggers, news websites, and PBN link-building, securing high-authority backlinks.
• Conducted technical SEO audits, fixing site speed, mobile responsiveness, and indexing issues to enhance search performance.

• Stayed up-to-date on the latest industry trends and best practices in order to provide informed guidance on SEM strategy development.
• Developed comprehensive SEM reports for internal stakeholders'' review, highlighting key achievements and recommendations for future improvements.
• Analyzed website performance data to identify areas for improvement and implemented necessary changes.
• Improved landing page experiences through A/B testing, resulting in higher conversion rates.
• Implemented successful SEO tactics that led to higher organic traffic and conversions.
• Increased brand visibility by implementing effective search engine marketing strategies.
• Managed Google AdWords, Bing Ads, and other paid search campaigns for increased ROI.
• Educated internal team members on the importance of SEM practices, fostering a culture of continuous improvement and digital marketing excellence.
• Collaborated with cross-functional teams to develop cohesive digital marketing strategies.

Collaborated with cross-functional teams for the successful execution of integrated marketing campaigns.
Developed creative assets such as infographics, blog posts, videos, and more to enhance overall content strategy effectiveness.
Monitored competitors'' digital marketing activities, identifying trends and potential opportunities for growth.
Developed and implemented campaigns for email, online advertising, search engines and direct mail.
Analyzed web analytics data to optimize digital marketing efforts and maximize ROI.
Developed email marketing campaigns for improved customer engagement and retention rates.
Managed multiple PPC advertising campaigns, ensuring proper budget allocation and targeting.
Rewrote website copy, authored blog posts and updated social media platforms to strengthen client digital presence.
Optimized online presence by conducting regular website audits and updating outdated content as needed.
Enhanced brand visibility through social media campaigns, creating engaging and shareable content.
Improved organic search rankings by conducting keyword research, optimizing website content, and acquiring high-quality backlinks.