Ali Christensen
Mather
Summary
Experienced Director of Business Development/Sales leader with 8 years of proven success in driving operations and increasing revenue. Adept at acquiring clients, negotiating contracts, and cultivating relationships. Skilled in team leadership and effective communication. Results-driven and proactive, consistently surpassing sales and revenue goals. Accomplished Sales Manager with 8 years of experience in developing and maximizing landscape sales. Diligent in cultivating and retaining accounts through attentive service and support. Expertise in implementing effective marketing strategies, product promotion, and merchandising to achieve market penetration. Recognized for expanding network connections through persuasive brand imaging.
Overview
14
14
years of professional experience
Work History
Regional Business Development Manager
Western Landsacpe
07.2024 - 12.2024
- Prepared sales presentations for clients showing success and credibility of products.
- Developed CRM database of qualified leads through referrals, cold calling, direct mail, email campaigns and networking.
- Collaborated with marketing team to develop successful marketing strategies.
- Led contract negotiations with clients, suppliers, or partners that balanced company interests while fostering strong relationships for long-term mutual benefit.
- Expanded regional market presence by identifying and pursuing new business opportunities.
- Developed comprehensive territory plans to prioritize resources effectively for optimal ROI on initiatives undertaken.
- Achieved sales growth by creating and implementing effective marketing strategies.
- Provided regular performance reports to senior management, offering insights into areas of success as well as potential improvement opportunities.
Director of Business Development/Sales
Mission Landscape Companies
07.2018 - 07.2024
- Researched new campaigns and industry trends, adjusting objectives and communicating to sales team for future amendments to existing protocol.
- Built sales opportunity pipeline through targeted and subliminal prospecting methodologies.
- Reported on leads, sales opportunities, progress and activity, informing weekly forecasts and monthly pipeline development.
- Defined regional sales strategies, developing and revising annual and quarterly sales plans for review by organizational leadership.
- Managed activity and sales pipeline in revenue management software, supporting business development through targeted statistical analysis and projection.
- Handled customer relations issues, enabling quick resolution and client satisfaction.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Produced contracts, reports, letters, and proposals for clients.
- Organized promotional events and interacted with community to increase sales volume.
- Held monthly meetings with Sales Team to identify techniques to overcome sales obstacles.
- Improved sales processes to streamline customer acquisition and onboarding strategies.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Developed strategic relationships with key suppliers and clients to foster profitable business initiatives.
- Delivered engaging sales presentations to new clients, explaining technical information in simplified language to promote features and increase client base.
- Created effective strategies to target new markets after researching and analyzing competitor behavior.
- Aggressively pursued competitive accounts by differentiating company from competitors.
- Developed innovative marketing campaigns to increase engagement with target demographic and drive brand exposure.
- Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.
- Identified opportunities for growth within territory and collaborated with sales teams to reach sales goal.
- Developed value-added solutions and approaches by leveraging trends in customer marketplaces and industries.
- Targeted new markets and increased sales through proactive sales and negotiation techniques.
- Established and maintained highly effective relationships with clients and industry partners to drive growth.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Led change and transformation across business areas to deliver benefits and align company resources.
- Increased client base by developing and implementing effective business development strategies.
Commercial Property Manager
Symmetry Group
02.2011 - 07.2018
- Directed property management program by determining requirements, applying use standards, planning for material equipment replacement, and implementing quality control oversight.
- Remained current on insurance products and offerings for quick reference when interfacing with clients.
- Processed project change requests and performed coverage research to handle repair issues.
- Digitized information files and maintained database.
- Issued appropriate insurance documentation and identification.
- Maintained accuracy and privacy when composing highly technical and sensitive correspondence.
- Communicated with clients and tenants while offering strategic solutions to remedy problems.
- Provided direct customer service and support for commercial clients.
- Maintained accurate and timely documentation of communication with clients.
- Translated complex information for clients' understanding.
- Reviewed aged receivables, followed up on premium payment collection and assisted accounting department with account reconciliations.
- Communicated effectively with owners, residents and on-site associates.
- Collected and maintained careful records of rental payments and payment dates.
- Kept properties in compliance with local, state and federal regulations.
- Delivered emergency 24-hour on-call service for tenants on building issues.
- Promoted positive company and owner relationships through proactive attention to concerns.
- Analyzed and evaluated monthly and quarterly financial statements.
- Administered property-related budgets, reviewed invoices and tracked costs.
- Responded to Common Area Maintenance (CAM) inquiries.
Education
No Degree -
Orange Coast College
High School Diploma -
Corona Del Mar High School
06.1996
Skills
- Sales Presentation
- Verbal and Written Communication
- Account and Territory Management
- CRM Software
- Direct Sales & Marketing Strategies
- Profit and Revenue-Generating Strategies
- Business Development and Planning
- Quote and Proposal Management
- Persuasive Negotiations & Customer Needs Assessments
- Time Management & Exceptional Multitasking Skills
- Accomplished Manager with heavy emphasis on Issue Resolution
- Sales presentations
- Key account management
- Brand awareness
- Territory management
- Industry networking; Committee Member with BOMA, Member with CREW, IFMA, CAI North Chapter, CACM, IREM, ACRE
- Proposal development
Affiliations
- BOMA, CREW, IFMA, CAI North Chapter, CAI BayCen, CACM, IREM, ACRE
Timeline
Regional Business Development Manager
Western Landsacpe
07.2024 - 12.2024
Director of Business Development/Sales
Mission Landscape Companies
07.2018 - 07.2024
Commercial Property Manager
Symmetry Group
02.2011 - 07.2018
High School Diploma -
Corona Del Mar High School
No Degree -
Orange Coast College
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