Alfred R. Perez
Whittier
Summary
Dynamic Business Sales Executive with extensive experience at AT&T, driving growth in postpaid voice activations and fiber sales. Proven ability to analyze data for strategic insights and develop high-performing teams. Proficient in Microsoft Excel and skilled in fostering partnerships, delivering exceptional results in competitive markets.
Overview
17
17
years of professional experience
Work History
Business Sales Executive
AT&T
03.2025 - Current
- Territory acquisition sales for Mid-Market business.
- Deliver growth in postpaid voice activations and fixed wireless products.
- Focus on converged sales and partnering with fiber team to find opportunities.
Associate Director
AT&T
Rowland Heights
05.2024 - 12.2024
- Lead white glove experience with team of In-Home Experts.
- Deliver growth in postpaid voice activations.
- Focus on cross selling all AT&T products and services i.e. Fiber, FirstNet etc.
- Hire and develop team to align with IHX strategy of winning the home.
Lead Channel Manager
AT&T
03.2023 - 05.2024
- Help onboard new partners when contracts are executed for AT&T EDM sales.
- Liaison for partners with AT&T national marketing team and involved in development and distribution of all marketing elements in the partner locations.
- Work closely with Key Account Managers to identify and provide solutions for system issues and streamline sales process.
- Analyze data that has helped drive sales of postpaid voice activations and Fiber sales.
Lead Product Marketing Manager
AT&T
03.2020 - 03.2023
- Help guide AT&T Fiber growth in West Region markets with data and analysis to make recommendations for tactics.
- Responsible for being the liaison between the Fiber team and AT&T Retail. I have established strong partnerships with multiple groups to influence the business and support the markets.
- Create huddle guides to provide our frontline with additional knowledge, including words that work to help with consistency and confidence when selling our product to our customers.
- Analyze data that has helped drive fiber close rates, reduce fiber cancels, improve quality metrics like speed mix, and increase overall fiber net adds. Identifying these areas of opportunity helps streamline processes, and proactively provide recommendations.
Integrated Solutions Manager
AT&T
Rowland Heights
07.2017 - 03.2020
- Lead white glove experience with team of In-Home Experts.
- Deliver growth in postpaid voice activations.
- Focus on T-Mobile prioritization to Own LA.
- Hire and develop team to align with IHX strategy of winning the home.
Area Retail Sales Manager
AT&T
San Ramon
07.2014 - 07.2017
- Responsible for development and attainment of sales objectives.
- Coaching and developing of team to deliver industry leading results.
- Supervision of staff levels including hiring, training and decision making.
- Implementation of policies and procedures specific to area of assignment.
- Overseeing day to day operations of multiple AT&T Retail locations including inventory, cash and audit controls.
Area Retail Sales Lead
AT&T
Cerritos
07.2013 - 07.2014
- Worked directly with ARSM and DOS to align retail locations with company priorities.
- Analyzed and monitored business performance data to identify trends and recommend changes and strategic focuses.
- Trained employees in effective sales and customer service techniques.
- Helped coach and develop leadership teams within locations.
Retail Store Manager
AT&T
Fullerton
10.2010 - 07.2013
- Supervised daily operations of retail location to achieve sales goals.
- Coached and developed team to have tools necessary to be successful.
- Maintain back-office operations to ensure audit compliance.
- Performed store opening and closing procedures.
Assistant Retail Store Manager
AT&T
Pasadena
06.2009 - 10.2010
- Provided assistance to store manager to ensure daily operations were complete.
- Assisted in sales with frontline employees to achieve sales targets.
- Coached and developed employees to have knowledge needed to lead in company priorities.
Retail Sales Consultant
AT&T
Pasadena
08.2008 - 06.2009
- Assisted customers with service and sales needs in retail location.
- Suggestive selling and adding value added services to increase overall sales results of location.
- Responsible for meeting and exceeding personal sales targets.
Education
09.2025
Skills
- Microsoft Word
- PowerPoint
- Excel
- AT&T internal systems
Hobbies and Interests
- Sports
- Hiking
- Family
- Self-development
- Grilling out
Timeline
Business Sales Executive
AT&T
03.2025 - Current
Associate Director
AT&T
05.2024 - 12.2024
Lead Channel Manager
AT&T
03.2023 - 05.2024
Lead Product Marketing Manager
AT&T
03.2020 - 03.2023
Integrated Solutions Manager
AT&T
07.2017 - 03.2020
Area Retail Sales Manager
AT&T
07.2014 - 07.2017
Area Retail Sales Lead
AT&T
07.2013 - 07.2014
Retail Store Manager
AT&T
10.2010 - 07.2013
Assistant Retail Store Manager
AT&T
06.2009 - 10.2010
Retail Sales Consultant
AT&T
08.2008 - 06.2009