Alfred Philip John
Pickering,Ontario
Summary
Highly motivated Sales and operations leader, with over 20 years in B2B/B2C experience. Self-driven with effective communication, team-building, and organizational skills. Dynamic leader offering expertise in building partnerships, retaining key accounts, and enhancing profit channels. Strong leader with proficiency in growing professional networks, influencing decision-makers, and devising successful strategies. Collaborative and strategic team leader with a robust background in customer relationship management.
Overview
16
16
years of professional experience
Work History
Entrepreneur
GoAlfred Services Inc.
05.2019 - Current
- Founded and established a boutique rideshare service in the Durham Region
- Work with and support a small team of independent drivers providing concierge rides and errands
- Manage the daily bookings & schedule as well as provide excellent client care to existing customers
Senior Sales Manager
PSAV (Now Encore)
02.2019 - 09.2021
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve audiovisual sales goals.
- Forecasted sales of $1.2M CAD and set successful policies to achieve sales objectives and related metrics within 2019
- Managed and motivated sales team to increase revenue by 6% in 2019-2020.
Director of Sales
FMAV
05.2017 - 11.2018
- Built and maintained key Account relationships
- Ensured KPIs are achieved, motivate, mentor, train, and coach the sales team
- Oversaw forecasting and ensured the region met and exceeded budget (34M)
Regional Sales Director PSAV Hotel Events Sales
PSAV
05.2013 - 05.2017
- Reported directly to the Regional VP of Sales, lead and supported a team of 3 Director of Sales and 20 Sales Managers within various Hotels within Central Ontario
- Built and maintained key customer and hotel relationships
- Ensured key metrics were achieved, motivated mentored and coached the sales team to meet established KPIs
- Carried out day-day-day duties accurately and efficiently.
Director of Event Technology
PSAV Park Hyatt
09.2012 - 05.2013
- Directed the day to day audio visual operations at the Park Hyatt Toronto
- Provided strong leadership to team members; comprising of a sales manager and five technical staff
- Developed and maintain strong business partnership with the Hotel Sales & operations leaders
Technical Services Manager
Freeman Audio Visual
03.2008 - 08.2012
- Managed the day-to-day operation of the audio-visual unit at Deerhurst & Grandview Resorts
- Increased revenue growth from $600K to $1.5M over the prior year
- Established a digital tracking system to manage the execution of audiovisual setups for meetings & events
Sales Manager
SWANK Audio Visuals
01.2007 - 03.2008
- Based at the Four Seasons Toronto, responsible for all Event technology revenue generation and growth
- Established strong relationships and alignment with the Hotel’s Director Of Sales & Catering and sales team
- Participated in site visits and meetings, providing expert advice and recommendations in providing creative and cost-effective solutions for meetings and events
Education
MBA - Business Administration
Aston University
UKCertificate - Certified Nutritionist
Canadian School Of Natural Nutrition
Certificate - Electronic Service Engineering
South Thames College
UKHigh School Diploma -
Grenada Boys Secondary School
Grenada, West IndiesSkills
- Business Development & Sales (B2B/B2C)
- Budgeting, forecasting, 30/60/90 sales forecasting
- Territory Management
- Operational Leadership
- Consultative Sales Approach
- Business Development
- Account Management
Timeline
Entrepreneur
GoAlfred Services Inc.
05.2019 - Current
Senior Sales Manager
PSAV (Now Encore)
02.2019 - 09.2021
Director of Sales
FMAV
05.2017 - 11.2018
Regional Sales Director PSAV Hotel Events Sales
PSAV
05.2013 - 05.2017
Director of Event Technology
PSAV Park Hyatt
09.2012 - 05.2013
Technical Services Manager
Freeman Audio Visual
03.2008 - 08.2012
Sales Manager
SWANK Audio Visuals
01.2007 - 03.2008
MBA - Business Administration
Aston University
Certificate - Certified Nutritionist
Canadian School Of Natural Nutrition
Certificate - Electronic Service Engineering
South Thames College
High School Diploma -
Grenada Boys Secondary School
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