Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Alexis Shadle

Sacramento

Summary

Dynamic content creator with a proven track record at Table Rock Management, specializing in content creation, community management, and social media growth. Expert in not only building and engaging social media platforms but turning followers into tangible business through data-driven analytics, strategic planning, and conversion optimization.

Overview

5
5
years of professional experience

Work History

Content Creator

Table Rock Management
03.2023 - Current
  • Plan and execute a monthly content calendar across TikTok and Instagram to maintain consistency and growth.
  • Produce aesthetically engaging short-form videos using editing tools like CapCut and Adobe Premiere Pro to visually support brand messaging and storytelling.
  • Build and maintain a loyal online community by consistently interacting with followers through comments, DMs, polls, and Q&As.
  • Collaborate with brands to develop sponsored campaigns, including conceptualization, content creation, editing, and performance tracking.
  • Track performance metrics such as engagement rate, reach, impressions, and click-through rates to optimize future content and partnerships.
  • Stay up to date on social media trends, platform updates, and viral content strategies to ensure content remains relevant and high-performing.
  • Utilize SEO best practices and keyword research to increase visibility of content across TikTok and Instagram search functions.

Founder

Selling On Socials
06.2020 - 10.2023
  • Led the vision, strategy, and growth of Selling On Socials, a membership-based social media marketing platform designed specifically for real estate professionals.
  • Designed plug-and-play social media templates, captions, and monthly content calendars to help real estate agents grow their online presence, generate leads, and increase sales.
  • Created educational marketing resources, including video trainings, live workshops, and step-by-step tutorials, to teach members how to confidently market themselves on social media.
  • Built and managed Selling On Socials’ social media presence, including Instagram, Facebook, and Pinterest, to showcase content offerings, attract new members, and establish brand credibility.
  • Launched and optimized paid ad campaigns across Meta and other platforms, driving lead generation, increasing conversions, and scaling recurring revenue.
  • Built and nurtured a highly engaged online membership community, fostering collaboration, support, and business growth among members.
  • Conducted ongoing market and trend research to ensure all content and offerings remained relevant, competitive, and aligned with shifts in the real estate and social media landscape.

Education

High School Diploma -

HomeLife Academy
Nashville, TN
06-2020

Skills

HARD SKILLS

  • Content Creation & Graphic Design
  • Video Editing
  • Copywriting
  • Social Media Strategy
  • Community Management
  • Performance Analytics
  • Market Research
  • Brand Development

Timeline

Content Creator

Table Rock Management
03.2023 - Current

Founder

Selling On Socials
06.2020 - 10.2023

High School Diploma -

HomeLife Academy

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Alexis Shadle