Alexis Lammers
Abbotsford,CA-BC
Summary
Dynamic Social Media Marketer experienced in online marketing and strategic content planning. Over 6 years of marketing expertise through social media platforms. Proven history of developing impactful marketing plans driving new traffic to websites. Solution-focused with proficiency in Microsoft and Google Business Suites.
Overview
6
6
years of professional experience
Work History
Social Media & Marketing Coordinator
Silver Hills Bakery
07.2021 - Current
- Managing social media platforms, creating engaging content, and analyzing campaign performance.
- Increased website traffic from social channels through effective call-to-action techniques in posts and captions.
- Managed social listening initiatives to track brand sentiment and conversation trends around relevant topics.
- Analyzed performance data to identify trends and optimize future marketing efforts for better results.
- Approved and coordinated the development of creative visual assets for use in social media campaigns, resulting in higher engagement rates.
Social Media & Marketing Specialist
The Goddess Movement - Alternative Fitness Studio
09.2019 - Current
- Managed multiple social media accounts, ensuring consistent branding and messaging across all platforms.
- Responsible for the development of video and static content across all creative assets.
- Increased website traffic by creating and sharing engaging social media posts that directed users to relevant on-site content.
- Boosted reach by creating digital content, managing scheduling, maintaining social media accounts and reporting analytics to measure engagement.
Marketing Coordinator
Save-On-Foods
03.2019 - 07.2021
- Answered general marketing department inquiries by email, phone, and mail.
- Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
- Composed daily posts for social media and helped build corporate presence on Facebook, and Instagram.
- Managed CRM database to maximize customer outreach efforts and strengthen client relationships.
- Planned and executed internal and external marketing events.
- Tracked and reported on marketing campaign responses.
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
Loyalty Program Assistant
Save-On-Foods
03.2018 - 03.2019
- Assisted with planning and coordinating day-to-day and special program activities.
- Established rapport with suppliers through exceptional customer service practices, fostering ongoing relationships built on trust and respect.
- Provided administrative support to department leadership, streamlining daily operations through efficient task prioritization and delegation skills.
- Supported planning and coordination of the More Rewards program and associated activities.
- Enhanced program efficiency by streamlining processes and implementing time-saving strategies.
- Collaborated in spearheading a significant overhaul of the loyalty programs rewards selection, aligning it with current industry standards.
Education
Certification in Business Support - Business Support & Marketing
Riverside College
Mission, BC06.2014
Skills
- Community Engagement
- Social Media Strategy
- Competitor Analysis
- Influencer Marketing
- Paid Advertising
- Campaign Management
- Social Listening
- User Generated Content
- Audience Segmentation
- Visual design
- Marketing Analytics
- Content Curation
Languages
English
Native or Bilingual
Timeline
Social Media & Marketing Coordinator
Silver Hills Bakery
07.2021 - Current
Social Media & Marketing Specialist
The Goddess Movement - Alternative Fitness Studio
09.2019 - Current
Marketing Coordinator
Save-On-Foods
03.2019 - 07.2021
Loyalty Program Assistant
Save-On-Foods
03.2018 - 03.2019
Certification in Business Support - Business Support & Marketing
Riverside College
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