Alexie Moreno
San Diego
Summary
Results-driven operations and people leader with 20+ years of experience leading multi-unit businesses across the fitness, retail, and customer service industries. Promoted three times during a 10-year career with Orangetheory Fitness, advancing from Studio Manager to Area Manager to Regional Sales & Operations Manager. Proven success scaling operations from 4 to 15 locations, overseeing more than $18M in annual revenue, leading teams of 175+ employees, and developing high-performing leaders. Recognized for building strong cultures, driving operational excellence, executing growth strategies, and cultivating talent, resulting in more than 25 internal promotions into leadership roles.
Overview
21
21
years of professional experience
Work History
Regional Sales & Operations Manager
Orangetheory Fitness
09.2022 - Current
- Lead operational performance across 15 fitness studios generating approximately $18M in annual revenue.
- Directly lead 20 field leaders, including Studio Managers, Head Coaches, and Area Fitness Managers.
- Provide indirect leadership to more than 175 employees across operations, fitness, coaching, and sales functions.
- Partner with executive leadership to execute strategic initiatives, improve operational consistency, and drive business performance.
- Developed and promoted more than 25 employees into leadership positions.
- Utilize KPI analysis, forecasting, labor planning, and performance accountability systems to drive operational excellence and financial results.
Area Manager
Orangetheory Fitness
05.2018 - 09.2022
- Oversaw multiple studio locations, driving sales growth, member retention, operational execution, and team development.
- Led studio leadership teams through periods of rapid organizational growth and expansion.
- Supported recruiting, onboarding, training, and development initiatives across multiple locations.
- Partnered with cross-functional teams to improve operational performance and customer experience.
Studio Manager
Orangetheory Fitness
02.2016 - 05.2018
- Led day-to-day operations of a high-volume Orangetheory studio.
- Managed sales performance, staffing, member experience, and team development.
- Consistently drove studio performance through coaching, accountability, and operational discipline.
Market Manager
Samsung
08.2014 - 01.2016
Store Manager / Assistant Store Manager / Leadership Roles
Verizon Wireless
11.2005 - 02.2014
Skills
- Multi-Unit Operations Field Leadership Operational Excellence Talent Development Change Management Strategic Planning New Unit Growth Sales Leadership Customer Experience Workforce Planning KPI Management Performance Coaching
Professional Development
- Leadership Development
- Operations Leadership
- Sales Leadership
- Talent Development & Coaching
Timeline
Regional Sales & Operations Manager
Orangetheory Fitness
09.2022 - Current
Area Manager
Orangetheory Fitness
05.2018 - 09.2022
Studio Manager
Orangetheory Fitness
02.2016 - 05.2018
Market Manager
Samsung
08.2014 - 01.2016
Store Manager / Assistant Store Manager / Leadership Roles
Verizon Wireless
11.2005 - 02.2014