Alexandrea Roopram
Kitchener,Canada
Summary
Accomplished business operations and product leader with over 10 years of experience in scaling SaaS organizations and enhancing customer experience excellence. Currently leading Business Operations, Training & Onboarding, and Go-to-Market strategy at TRADER Corporation, driving scalable growth and operational efficiency in a dynamic, lean environment. Recognized as one of Auto Remarketing Canada's 40 Under 40 (2024) for contributions to the automotive industry through innovative practices and impactful results. Proven expertise in identifying process gaps, mitigating operational vulnerabilities, and implementing customer-centric strategies that enhance retention, revenue, and satisfaction across both B2B and B2C markets.
Overview
11
11
years of professional experience
Work History
Director of Operations
TRADER Corporation / Dealertrack Canada
01.2022 - Current
- Lead business operations, training & onboarding, and GTM strategy for a platform serving over 100,000 monthly active users.
- Built and scaled three departments—Operations, Product Launch, and Training—to drive adoption and operational excellence during a period of rapid growth.
- Designed onboarding and customer success frameworks that reduced implementation timelines and improved retention and revenue growth.
- Partners across Finance, Marketing, Legal, Sales, and Service to identify vulnerabilities and close critical business gaps.
- Directed readiness for major product launches, including ID verification and geo-fencing, ensuring seamless customer experience in a high-velocity, lean organization.
- Managed product rollouts, user training, testing, and internal communications.
- Collaborated with cross-functional teams to help improve operational workflow.
- Led operational initiatives to solve ongoing strategic operations challenges.
- Analyzed and reported on key performance metrics to senior management.
- Negotiated contracts with vendors and suppliers to obtain best pricing and terms.
- Increased profit by streamlining operations.
- Developed and maintained relationships with external vendors and suppliers.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
- Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
- Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
- Reviewed company's strategic plans and developed departmental goals and standards to support vision.
- Worked in tandem with peers to better understand business process and initiate improvements, helping company achieve goals.
- Implemented escalation procedures to effectively handle time-sensitive issues.
Senior Operations & Product Readiness Manager
TRADER Corporation / Dealertrack Canada
01.2021 - 01.2022
- Led cross-functional teams to launch new APIs and implement, improving product security and compliance.
- Managed customer onboarding and support operations, implementing Lean improvements that reduced billing errors and accelerated response times.
- Introduced process automation and communication strategies that enhanced customer experience and reduced operational risk.
- Led change management through two acquisitions, guiding teams through organizational transitions and process integration.
- Maximized performance by monitoring daily activities and mentoring team members.
- Developed and maintained relationships with customers and suppliers through account development.
- Controlled costs to keep business operating within budget and increase profits.
- Improved marketing to attract new customers and promote business.
- Managed senior-level personnel working in marketing and sales capacities.
- Launched quality assurance practices for each phase of development
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
- Established team priorities, maintained schedules and monitored performance.
- Reduced waste and pursued revenue development strategies to keep department aligned with sales and profit targets.
Business Consultant
Sun Life Financial
03.2018 - 11.2021
- Performed as an internal consultant for the Individual Wealth line of business in areas of process improvement, regulation, and system development
- Developed complete business plans and operational strategies for improving and scaling existing business.
- Established and maintained relationships with key stakeholders for growth opportunities and successful partnerships.
- Led restructuring of organization internal processes, resulting in improved performance.
- Conducted regular reviews of operations and identified areas for improvement.
- Developed effective improvement plans in alignment with goals and specifications.
- Generated reports detailing findings and recommendations.
- Devised and implemented processes and procedures to streamline operations.
- Provided reporting for forecast analysis and ad-hoc reporting in support of decision-making.
- Helped meet changing demands by recommending improvements to business systems or procedures.
Best Practice Consultant
Sun Life Financial
03.2015 - 03.2018
- Reviewed internal systems and organized training plans to address areas in need of improvement.
- Restructured procedures through coordination with compliance director to create and execute projects.
- Leveraged on-site observation and personal interviews to identify team and individual strengths.
- Evaluated diverse organizational systems to identify workflow, communication, and resource utilization issues.
- Produced detailed and relevant reports for use in making business decisions.
- Evaluated current processes to develop improvement plans.
- Interacted with internal customers to understand business needs and translate into requirements and project scope.
- Created dashboards to monitor and track key performance indicators.
- Analyzed data to identify root causes of problems and recommend corrective actions.
- Collaborated with stakeholders to identify business needs and data sources.
- Utilized data visualization techniques to present and explain complex data sets.
Education
Bachelor of Arts - Economics Minor
University of Waterloo
Waterloo, ON01-2023
Associate of Science - Biotechnology
Mohawk College
Hamilton, ON01-2005
Skills
- Customer experience strategy
- Strategic planning and execution
- Performance analysis
- Regulatory compliance
- Process improvement
- Financial controls implementation
- Business management
- Risk mitigation
- Operations oversight
- Operational efficiency
- Strategic planning
- Continuous improvement
- Business strategy
Accomplishments
- Remarketing's 40 Under 40Remarketing's 40 Under 40 - Issued by Auto Remarketing Canada · Jun 2024
- CEO Award of Excellence (Nominee)CEO Award of Excellence (Nominee) - Issued by Sun Life · Jan 2020
- Supervisor of the Year (Finalists)Supervisor of the Year (Finalists) - Issued by SQM Group Inc. · Dec 2014
Timeline
Director of Operations
TRADER Corporation / Dealertrack Canada
01.2022 - Current
Senior Operations & Product Readiness Manager
TRADER Corporation / Dealertrack Canada
01.2021 - 01.2022
Business Consultant
Sun Life Financial
03.2018 - 11.2021
Best Practice Consultant
Sun Life Financial
03.2015 - 03.2018
Bachelor of Arts - Economics Minor
University of Waterloo
Associate of Science - Biotechnology
Mohawk College
Recognition & Achievements
40 Under 40 Award, Auto Remarketing Canada (2024) – Honoured as a top automotive industry leader for driving operational innovation and meaningful business impact., Successfully scaled operations and teams in a fast-growth SaaS environment while maintaining high customer satisfaction and operational efficiency.