ALEXANDRE JOURDAIN
Toronto
Summary
Senior data analyst with strong analytical skills, adept at leveraging advanced statistical tools and data visualization techniques to drive business insights. Proven track record of collaborating with cross-functional teams to deliver actionable results, adapting seamlessly to evolving project requirements. Known for reliability, critical thinking, and ability to translate complex datasets into strategic recommendations.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Senior Data Analyst
Pokerstars
05.2021 - 09.2023
- Key Impact: Put numbers of down periods, understanding key impact of first game played on retention, and the success factors of Pokerstars Home Game Clubs product
- Building the first data analytics team of Toronto Office
- Scrum Master for product analytics projects on Jira Kanban board
- Onboarding juniors on the data & analytics environment, mentoring them, teaching SQL
- Configuring the first Power Bi Environment for the product analytics team and product stakeholders
- Reporting to software product owners / managers based in Leeds and Isle of Man
- Data Product Owner on specific data projects in order to get the required data for my team to accomplish data analytics projects (Home Game Clubs)
- Building dashboards on Power Bi, completing ad hoc requests
- Reason for Departure: Position Abolished / Layoff
Consultant – Client Analytics
Bank of Development of Canada
09.2019 - 03.2020
- Gathering data concerning loans in order to report on the efficiency of approaching clients (mid and small businesses) with consulting and advisory services
- ETLing data with automated queries in order to prepare future dashboards
- Updating other analytics employees’ SQL queries
- Building dashboards and reports using PowerBi
- Ad Hoc Requests about business loans
- Reason for Departure: End of contract / Covid-19
Analytics Manager
The Bodog Group of online casinos (Nzone Media)
11.2017 - 02.2019
- Key Impact: Optimizing team’s productivity in term of reporting/dashboarding (Over 10x)
- Managing a team oversea (Manila, Philippines), and building a team locally (Kahnawake / Montréal)
- Coordinating with stakeholders, data scientists and data engineers located in multiple continents and time zones (London UK, Antigua & Barbuda, New Zealand, Montreal, Manila) to achieve analytics projects
- Data Product Owner on specific data projects to get the required data for my team to accomplish data analytics projects (fraud analytics)
- Same responsibilities of previous role as a senior bi analyst
- Tableau data sources management
- Monitoring potential fraud internally with fraud reporting
- Demonstrate the value of the VIP agents calling customers to initiate a first deposit after creating an account without doing any transactions
- AB Testing of marketing initiatives on sales leads
- VIP players behavior modelization (BTYD+ Models in R) in terms of deposits and withdrawals
- Basic Tableau Dashboard Creation and Maintenance
- Ad Hoc Requests for directors and VPs about casino and call center analytics projects
- Reason for Departure: Casino Permit Suspended – End of Business
Senior Data Analyst
Unibet & Gamesys UK
07.2016 - 04.2017
- Measurement of marketing campaigns (target vs control groups)
- Measurement of the new segmentation performance
- Analysis of customers’ behaviors after winning important amounts of money in a small amount of time and presentation of the insights and recommendations to the marketing teams
- Analysis of the factors leading customers to use self-exclusion
- Responding to different ad-hoc requests from the marketing team concerning the customers’ behaviors
- Reason for Departure: End of Contract and Return to Canada
Analyst – Market Research and Business Intelligence
Desjardins
10.2013 - 05.2016
- Company Overview: (banking)
- Key Impacts: Building/preparing dashboards to follow up membership amongst professional orders
- Measuring marketing campaigns by implementing the use of control groups to know the real effects of marketing investments (instead of doing before vs after analysis)
- Developing analytic view of marketing campaign effects over the targeted customers/members
- Cleaning data and validating data sources which had a lot of data integrity problems
- Market analysis of different credit unions' markets regarding their potential merger
- Market analysis to shut down low-performing ATMs and physical financial points of services in terms of membership and physical transactions
- Mapping the origin of the customers of the different ATM and bank branches
- Profiling the members of the different Desjardins credit union entities
- (banking)
- Reason for Departure: Moving 1 year to London (United Kingdom)
Education
Master ès science - Business Intelligence
HEC Montréal
Montreal01.2012
Bachelor - Marketing
HEC Montréal
Montreal01.2009
Skills
- SQL Proficiency
- Data Transformation Expertise
- R programming
- Power BI Data Visualization
- BigQuery Data Analysis
- Experience with Azure Solutions
- Project Management
- Mentoring
- Stakeholder Relationship Management
- Cooperative Project Coordination
- Data security
- Advanced analytics
Certification
- Power BI, in progress
- Azure Essentials, in progress
- DBT, in progress
Languages
English
Full Professional
French
Native or Bilingual
German
Elementary
Degrees
- Master ès science in management and administration (Msc), HEC Montréal, 05/12
- Bachelor in Business and Administration (BBA), HEC Montréal, 05/09
Timeline
Senior Data Analyst
Pokerstars
05.2021 - 09.2023
Consultant – Client Analytics
Bank of Development of Canada
09.2019 - 03.2020
Analytics Manager
The Bodog Group of online casinos (Nzone Media)
11.2017 - 02.2019
Senior Data Analyst
Unibet & Gamesys UK
07.2016 - 04.2017
Analyst – Market Research and Business Intelligence
Desjardins
10.2013 - 05.2016
Master ès science - Business Intelligence
HEC Montréal
Bachelor - Marketing
HEC Montréal
Similar Profiles
Sakthivel MSakthivel M
Game Integrity Services Specialist at PokerStarsGame Integrity Services Specialist at PokerStars
Hardik KhanparaHardik Khanpara
Manager - Service Desk at PokerStarsManager - Service Desk at PokerStars
Volodymyr PeretiatkoVolodymyr Peretiatko
Java Developer at SD Solutions | Outstaff: Pokerstars; Domain: Gambling; Region: EU, NAM, APACJava Developer at SD Solutions | Outstaff: Pokerstars; Domain: Gambling; Region: EU, NAM, APAC