Overview
Work History
Education
Skills
Certification
Publications
Timeline
Generic

Alexandra Raquel Hughes

Toronto,ON

Overview

22
22
years of professional experience
1
1
Certification

Work History

Founder, Communications Director & Writing Coach

Self-Employed
12.2011 - Current
  • Approved, reviewed and edited content flowing to website.
  • Managed content distribution to online channels and social media platforms.
  • Maintained content marketing calendar to schedule creation and delivery deadlines.
  • Developed communications strategies to drive forward progress in public relations.
  • Utilized analytics and site metrics to determine areas of improvement.
  • Supported [Type] plans through development and implementation of internal and external communication strategies.
  • Created and managed social media campaigns to increase brand engagement.
  • Conducted market research to identify new opportunities and target markets.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Devised content strategy to effectively engage target audiences.
  • Optimized email campaigns to increase open and click-through rates.
  • Created organization's mission and vision statements for use by employees.

Social Development Consultant

Freelance
01.2004 - 05.2020
  • Skilled at working independently and collaboratively in a team environment.
  • Self-motivated, with a strong sense of personal responsibility.
  • Proven ability to learn quickly and adapt to new situations.
  • Worked well in a team setting, providing support and guidance.
  • Excellent communication skills, both verbal and written.
  • Passionate about learning and committed to continual improvement.
  • Adaptable and proficient in learning new concepts quickly and efficiently.
  • Used critical thinking to break down problems, evaluate solutions and make decisions.
  • Paid attention to detail while completing assignments.
  • Identified issues, analyzed information and provided solutions to problems.
  • Cultivated interpersonal skills by building positive relationships with others.
  • See Annex for details

Programme Officer, Africa Team

International HIV/AIDS Alliance
11.2008 - 06.2011
  • Skilled at working independently and collaboratively in a team environment.
  • Self-motivated, with a strong sense of personal responsibility.
  • Proven ability to learn quickly and adapt to new situations.
  • Worked well in a team setting, providing support and guidance.
  • Excellent communication skills, both verbal and written.
  • Passionate about learning and committed to continual improvement.
  • Strengthened communication skills through regular interactions with others.
  • Used critical thinking to break down problems, evaluate solutions and make decisions.
  • Developed and maintained courteous and effective working relationships.
  • Participated in team projects, demonstrating an ability to work collaboratively and effectively.
  • Cultivated interpersonal skills by building positive relationships with others.
  • Adaptable and proficient in learning new concepts quickly and efficiently.
  • Organized and detail-oriented with a strong work ethic.
  • Organisational development and programme management support to South Sudan Country Office; strategic HIV/AIDS programming, organisational development support to Zambia Country Office; distant management support to Ethiopia-based Alliance team
  • Providied organizational development, programs management and strategic development support to Country Offices in South Sudan and Zambia. Providing distant management support to Strengthening Community Response to HIV/AIDS (SCRHA) Ethiopia-based Alliance team. (PATH US and PATH SCRHA Ethiopia). (2008-2011)

HIV/ AIDS and Social Development Consultant

COWI (Mozambique)
05.2006 - 06.2007
  • Skilled at working independently and collaboratively in a team environment.
  • Self-motivated, with a strong sense of personal responsibility.
  • Proven ability to learn quickly and adapt to new situations.
  • Worked well in a team setting, providing support and guidance.
  • Project management & business development, including: public relations and networking; management of tender development and submission processes; and preparation of expressions of interest.
  • Worked effectively in fast-paced environments.
  • Project management & business development, including: public relations and networking; management of
    tender development and submission processes; and preparation of expressions of interest (2006-2007)
  • Managed time efficiently in order to complete all tasks within deadlines.
  • Excellent communication skills, both verbal and written.
  • Used critical thinking to break down problems, evaluate solutions and make decisions.
  • Paid attention to detail while completing assignments.
  • Cultivated interpersonal skills by building positive relationships with others.

Communications & Research Officer

Institute Of Development Studies, U Of Sussex
09.2001 - 12.2003
  • Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
  • Collaborated with internal and external stakeholders to identify key messages and create compelling content for press releases and other materials.
  • Supported public relations managers with writing, researching and preparation of materials
  • Prepared or edited organizational publications such as employee newsletters or stockholder reports for internal or external audiences.
  • Coordinated and provided research support to international research partnership consortium examining
    poverty reduction through a lens of rights-based approaches to development, citizenship building and
    participation, and accountability.

Education

MPhil in Development Studies - International Development Studies

Institute of Development Studies, U of Sussex
Brighton, England, UK
06.2001

Bachelor of Arts - Environmental Studies

Carleton University
Ottawa, ON
06.1998

Skills

  • ADF

Certification

  • Copy Cure Copywriting Digital Training with Marie Forleo International, Completed April 2019
  • Accredited Certified Professional Coach Program (CPCP),
    International Coaching Academy (ICA) (June 2010 – November 2011)

Publications

2005, PRSPs, minorities and indigenous peoples, MRG Issues Paper, Minority Rights Group
International, August.
2005, Lead editor, PLA Notes special Issue on Civil society engagement in monitoring and
evaluation of poverty reduction strategies, Issue 51, April.
2005, “Looking around, looking inside and moving forward: a critical look at the ‘ins’ and ‘outs’
of civil societies’ poverty reduction monitoring and evaluation efforts and experiences”,
overview article in PLA Notes special Issue on Civil society engagement in monitoring and
evaluation of poverty reduction strategies, Issue 51, April (with N. Atampugre)
2005, “Rights and Power”, article in IDS Bulletin, Volume 36, Number 1, January (with R. Eyben
and J. Wheeler)
2002, “Who Speaks for Whom? A look at civil society accountability in Mexico’s
bioprospecting debate?” article in IDS Bulletin, Volume 33, Number 2, April
2002, Assessing Participation in Poverty Reduction Strategy Papers: a desk-based synthesis of
experience in Sub-Saharan Africa, IDS Research Report, Number 52 (with R. McGee and J.
Levene)

Timeline

Founder, Communications Director & Writing Coach

Self-Employed
12.2011 - Current

Programme Officer, Africa Team

International HIV/AIDS Alliance
11.2008 - 06.2011

HIV/ AIDS and Social Development Consultant

COWI (Mozambique)
05.2006 - 06.2007

Social Development Consultant

Freelance
01.2004 - 05.2020

Communications & Research Officer

Institute Of Development Studies, U Of Sussex
09.2001 - 12.2003

MPhil in Development Studies - International Development Studies

Institute of Development Studies, U of Sussex

Bachelor of Arts - Environmental Studies

Carleton University
  • Copy Cure Copywriting Digital Training with Marie Forleo International, Completed April 2019
  • Accredited Certified Professional Coach Program (CPCP),
    International Coaching Academy (ICA) (June 2010 – November 2011)

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Alexandra Raquel Hughes