Alexandra Bryson

• Direct and produce creative content for multiple retail, food, fashion, and lifestyle brands.
• Design branded graphics and social media assets using Adobe Creative Suite and Canva.
• Create and manage marketing calendars using Meta Business Suite and Hootsuite to schedule content.
• Shoot and edit photo/video content for TikTok, Instagram, and Facebook.
• Pitch creative ideas for brand loyalty and audience engagement.

• Transformed raw field information, often translated, into compelling and marketable narratives, while adhering to brand voice and content structure.
• Crafted and edited client narratives that align with the brand voice.
• Met rigorous deadlines for partner contracts, editing up to 100 stories per submission.
• Ensured that all written work met quality standards before submission deadlines.
• Edited and revised content based on feedback to meet publication standards.
• Applied strong writing, editing, and proofreading abilities to each assignment to produce the best possible content.
• Maintained a consistent voice and tone across all written materials.

Administrative Associate (60% of role):

• Supported department directors and led administrative operations for the MBA Recruiting Operations team.
• Hired, trained, and supervised more than 5 support staff per semester.
• Managed operations of the Rowling Hall Interview Center by managing all supply orders and facilitating events.
• Booked travel for department directors.
• Managed the Recruiting Operations budget, updating and tracking new expenses.
• Managed the front desk of the Rowling Hall Interview Center, checking in employers and students for recruiting events and interviews.

Brand Liaison (40% of role):

• Graphic design and copywriting for all print and digital, internal and external communications.
• Graphic design for all logos, email banners, and printables, using Adobe Creative Suite and Canva.
• I had a lead UX role in the redesign of the McCombs website.
• Led email marketing strategies for MBA Recruiting Operations teams.
• Coding for all email design using HTML and CSS.

Executive Assistant (50% of role):

• Provided executive support to the VP of Marketing, the VP of International Business Development, and the Senior VP of Philanthropy.
• I booked and managed all marketing team travel and expenses.
• Acted as the project manager for the Marketing team, using Asana to create project timelines and follow up on deadlines.
• Took the lead on event planning for the Opportunity International Global Summit (2017, 2018, 2019) by researching and pricing venues and vendors, and traveling to the event location to provide onsite support.

Marketing Associate (50% of role):

• Video editing and mastering for all video content used in fundraising events and online.
• Graphic design and copyediting for print and web publications.
• Project management for the marketing team using Asana.
• Proofreading, editing, and reviewing for all marketing team content and communications.

• Executive support for busy professionals, entrepreneurs, and small teams.
• Managed calendars and scheduled meetings.
• Booked travel arrangements (flights, hotels, transportation.)
• Research (e.g., competitor research, product sourcing, vendor comparison)
• Monitored and organized client inboxes, drafting and responding to emails on behalf of clients. Created and sent invoices, and tracked receipts and expenses.
• Created social media accounts using Hootsuite to schedule content.