ALEXANDRA YIP-NIELSEN
Toronto,ON
Summary
A Bachelor of Commerce student with a specialization in Marketing at Concordia University's John Molson School of Business. Looking for the opportunity to learn from hands on experience and assist my team with quality project execution.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Director of Events
John Molson International Committee
2023.12 - Current
- Established clear objectives and goals for each event, drove execution toward goals and measured and monitored results to track impact.
- Researched vendors and locations, liaised between event staff and facilities and arranged teams to coordinate event setup and teardown.
- Raised brand awareness and drove organic engagement with students and partners.
Brand Ambassador
Vibrant Marketing
2023.05 - Current
- Informed consumers about new products and key product features
- Increased brand awareness through event marketing, demonstrations and brand promotion.
- Achieved customer impression goals
- Engaged customers to deliver exceptional customer service experiences
- Set up and tore down the company booth, restocked inventory and maintained a clean environment
Hostess / Bartender
Tabule Middle Eastern Cuisine
2023.05 - 2023.08
- Greeted customers warmly upon arrival and provided friendly and warm presence throughout dining experience.
- Upheld a clean and organized bar
- Served drinks to customers
- Took reservations and to-go orders by phone,
- Provided customers with information regarding the menu and the restaurant
- Supported servers, food runners, and bussers with keeping dining area ready for every guest.
Sales Associate
Province of Canada
2022.05 - 2022.09
- Provided meaningful and relevant product information to customers, while encouraging sales and customer satisfaction.
- Managed and solved online customer communications and requests via emails and Chatra.
- Facilitated 100+ purchases, returns, and exchanges at Point of Sale.
- Monitored inventory levels and solved inventory issues.
- Supervised incoming shipments and organized new inventory.
- Occasionally managed daily store operations, e-commerce sales, and employees.
- Prepared orders: checked order accuracy and finalized shipments.
Education
Bachelor of Commerce - Marketing
Concordia - John Molson School of Business
Montreal, QC12.2025
High School Diploma -
Riverdale Collegiate Institute
Toronto, ON06.2020
Skills
- Can facilitate smooth introduction into new teams and work environments
- An uplifting and motivating team member
- Committed to providing quality work and assistance to any and all tasks
- Possesses a strong initiative to problem solve
- Curious learner
- Strong written and verbal communication skills
- Microsoft Office (Excel, PowerPoint, Word, Outlook)
- Data driven strategies and analysis
- Works well under pressure, able to prioritize multiple requests while maintaining close attention to detail.
- Effective cross-functional communication
Accomplishments
- Search Engine Optimizations
- Instagram brand takeover
- Event planning
Fashion Spectrum January 2023 Case Competition | Montreal, QC.
Fashion Marketing Team achieved 2nd place.
The team was given a current marketing issue that a Canadian fashion company was facing. In 5 hours, the team constructed a strategy and crafted a presentation for the committee. This experience has further honed my problem-solving skills and taught me how to curate a cost-effective marketing strategy in a short period of time.
Solution:
Affiliations
Golden Key Honour Society 2022 member Recognized as among top 15% in Business Commerce at Concordia University on academic performance.
American Marketing Association 2023 member
Involved in the Toronto Student Chapter
Certification
- G Driver's License, access to a car
- Smart Serve Certificate 2023
- Diageo Brand Promoter Training Certificate
Timeline
Director of Events
John Molson International Committee
2023.12 - Current
Brand Ambassador
Vibrant Marketing
2023.05 - Current
Hostess / Bartender
Tabule Middle Eastern Cuisine
2023.05 - 2023.08
Sales Associate
Province of Canada
2022.05 - 2022.09
Bachelor of Commerce - Marketing
Concordia - John Molson School of Business
High School Diploma -
Riverdale Collegiate Institute
- G Driver's License, access to a car
- Smart Serve Certificate 2023
- Diageo Brand Promoter Training Certificate
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