Alexandra Stathopoulos

Wavemaker - Senior Media Planner (2024 - Current)

Touche - Media Strategist (2022 - 2024)

NKPR - Intern (2021)

JOEY Restaurant Group - Server / Shift Leader (2019 - Current)

Strategic Media Planning

• Developed 20+ original multimedia campaigns in synergy with team members, creative agency partners, and internal teams specializing in digital investments, business intelligence, and media buying.
• Manage responsibilities across a number of brands including La Roche Posay, Skin Ceuticals, Canadian Tire and Cogeco.
• Strive for innovation to bring brand partnerships to life and "challenge" clients with recommendations to help them achieve their goals
• Increase brand awareness and drive engagement.
• Conduct competitive analysis of market category and target audience performance data to improve results.

Corporate Communications & Execution
•  Build and nurture strong relationships with clients and media buyers.
•  Prepare and communicate briefs internally and to media partners.

Social & Digital Media

• Develop curated digital media plans including social, digital and various traditional formats (i.e TopFeed, Reels, InFeed, Broadcast, etc)
• Analyze digital reportings and integrate learnings for future campaigns.
• Stay informed of the changing innovations and realities of the media industry.

Project Management

•  Analyze and negotiate the offers of media partners based in particular on the various research data.
•  Monitor performance of campaigns (performance reporting, monitoring and management of material and other special projects/sponsorships).

•  Coordinate the tasks and responsibilities of assistant strategists.

Organization

• Manage the reception of assets and deliverables in a timely manner.
• The distribution and integration of best practices to improve efficiencies within the team.
• Fine-tune all client facing projects and communications relative to media campaigns.

• Excellent written and verbal communication skills.
• Detail oriented and enjoy solving problems, finding resources, or navigating new processes.
• Thriving in fast-paced environments, and quickly adapting to changing priorities.
• Enjoy working independently and as part of a team.
• Music, Cooking, Interior Design, Fitness, Fashion, TV/Film.

• Google Ads Search Certification - October 2023
• Google Ads Video Certification - October 2023
• Omni Foundations Annalect Training - July 2022

Communications

• Teams, Zoom, Google Meet

Marketing Sciences & Research

• WARC, Vividata, eMarketer, MTM, Euromonitor, Meltwater

Presentation Tools & Resources

• Powerpoint, Google Slides, Excel