ALEXANDRA KAFENZAKIS
Laval,QC
Summary
With over ten years of experience in the retail industry, I am an encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.
I have a Bachelor of Business Administration from Université du Québec en Outaouais. These has enhanced my knowledge and understanding of the business and communication aspects of the retail industry. I am passionate about delivering exceptional results through strong focus and execution, and driving employee engagement and customer-centric strategies.
Overview
9
9
years of professional experience
Work History
Bilingual National Corporate Trainer
Samsung Mobile
09.2022 - Current
- Collaborated with management to identify company training needs and scheduling.
- Monitored over 50 Field Sales Managers' progress and gave feedback to management and additional training requirements.
- Developed over 40 engaging and entertaining presentations to maintain employee attention and improve impact of training.
- Created training programs and instructional materials to further educate personnel.
- Conducted evaluations and observed employee performance to identify areas of needed improvement.
- Prepared educational materials such as module summaries, videos and informational packets.
Field Sales Manager
Samsung Mobile (OSL Retail Ltd)
03.2022 - 09.2022
- Built relationships with and presenting compelling content and value propositions for Samsung products and services to front line sales associates at over 100 carrier branded and national retail wireless locations
- Delivered process improvement solutions to achieve organizational objectives and key metric targets
- Collaborated with upper management to implement continuous improvements and exceed team goals
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives
Field Sales Trainer
LG Electronics - Appliances (Match Marketing Group)
06.2019 - 03.2022
- Lead and managed over 500 Retail Sales Associates in achieving sales goals for LG appliances in their respective stores
- Worked with Account managers to increase B2B sales over 3%
- Increased brand awareness, generated sales opportunities, and built customer preference
- Attended and lead sales meetings, strategy meetings, and industry events.
National Director of Online Sales
Canadian Appliance Source
08.2018 - 05.2019
- Strong sales focus, drive 11 KPI's across sales team through coaching, tracking, and follow-up
- Lead team to exceed goals by 8%, achieve sales growth of 5%
- Maintained excellence for online layout & translation
- Strong verbal and written communication skills, dynamic ability to network to build relationships.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions
Sales Specialist
Canadian Appliance Source
2018 - 2018
- Use retail skills, leadership, and interpersonal skills to inspire outstanding sales performance to reach targets and exceed by 12%
- Stimulate sales by leveraging existing relationships while expanding network
- Track sales, vendor rebate programs, and inventory so that products are sold in timely manner.
Store Manager
TELUS
08.2014 - 08.2018
- Led and engaged 3 teams of 10-12 within positive environment, coached team members to deliver exceptional results.
- Identified, trained and developed talent, coached over 4 members to reach top 10% of sales force in the province.
- Provided ability to embrace and adapt to continuous change in fast-paced learning environment.
Sales Representative
TELUS
08.2014 - 05.2016
- Built customer relationships by uncovering their stories, getting to know their needs, and recommending product selections tailored to them
- Demonstrated product and service knowledge across all channels (in-store, online & mobile) and committed to providing outstanding customer experiences that resulted in long-term relationships
- Achieved sales targets and exceeded goals by over 10% through effective use of solution selling and customer experience programs.
- Managed customer accounts to secure customer satisfaction and repeat business
Education
BBA -
Université De Québec En Outaouais
Montreal, QC06.2024
Certificate - Public Relations - Corporate Communications
McGill Universtiy
Montreal, QC2018
Certificate - Applied Marketing & Business Management
McGill University
Montreal, QC06.2016
Skills
- Sales Team Training
- Territory Sales Management
- Staff Management
- Sales Data Analysis
- Sales Team Development
- Sales Team Recruitment
- Training Documentation
- Project Management
Accomplishments
- Successfully launched over 15 different Samsung products in the Mobility business unit.
- Grew sales territory by 12% .
- Ranked #8 Nationally for Sales in my first selling year.
- Ranked in top 20% of Sales Management 3 years running.
Languages
English
Native or Bilingual
French
Native or Bilingual
Italian
Elementary
Spanish
Elementary
Timeline
Bilingual National Corporate Trainer
Samsung Mobile
09.2022 - Current
Field Sales Manager
Samsung Mobile (OSL Retail Ltd)
03.2022 - 09.2022
Field Sales Trainer
LG Electronics - Appliances (Match Marketing Group)
06.2019 - 03.2022
National Director of Online Sales
Canadian Appliance Source
08.2018 - 05.2019
Sales Representative
TELUS
08.2014 - 05.2016
Store Manager
TELUS
08.2014 - 08.2018
Sales Specialist
Canadian Appliance Source
2018 - 2018
BBA -
Université De Québec En Outaouais
Certificate - Public Relations - Corporate Communications
McGill Universtiy
Certificate - Applied Marketing & Business Management
McGill University
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