Alexandra Galvis
Toronto,ON
Summary
Results oriented Project Marketing Manager with over 6+ years’ experience within the industry. Extensive background in marketing, commercial and business development. Strong expertise in marketing analysis, business development and sales and marketing strategy. Passionate and results driven with a proven track record of professional achievements.
Overview
15
15
years of professional experience
Work History
Project Manager Team Leader
ANKARA SOLUTIONS-LONDON COMPANY
01.2017 - 10.2022
- Executed analysis, designed, and deployed projects related to restructuring the strategic focus of the commercial and marketing areas. Introducing a new marketing management system by creating distribution channels, product development, value proposition, compensation system plans, and commercial models consider 85% more efficient than the one used to follow.
- Designed and implemented successful projects in different companies. Tracking their project health in order to generate revenues and lowering cost. (Surtigas 20% increase sales and 15% market share. GdC 5% Savings, GdC 7% Improve customer health mix).
- Collaborated with cross-functional teams to identify and prioritize VOC insights to drive product development, resulting in a 15% increase in product adoption.
- Communicated and accomplished results of every phase of projects with CEOs, Board Directors, Commercial and Brand managers, according to the structure of each client. (Projects exceed expectations, increased loyal customer, 30% Repeat Customer Rate).
Senior Project Manager
INSPIRA RESEARCH
01.2015 - 12.2016
- Responsible for Projects worth $2M oriented towards obtaining relevant information in the construction of value for costumer brands specifically FMCG and pharmaceutical sector. Being the communication channel between the company, stakeholders, project team, and agency, designing brief and all the documents necessary to discover consumable insights.
- Worked closely with brand managers to launch marketing strategies for three different categories. Follow up the results and propose actions to improve them. (Winny TOM Increase 5pts, B2C campaign increase clients 15%) Provided analytic and strategic support for marketing campaigns during a period of (2Q 2016) profit grow 7-9%
- Reached a 100% compliance of the budget goals established, being the person directly responsible for calculating, assigning and controlling the budget of the contracted studies.
Market Intelligence
PROPAIS - MinCIT
02.2013 - 12.2014
- Researched and analyzed 7 different Colombian market performances and its companies 450, identifying challenges of supply and demand, as well as the key needs of the regions at the company level.
- ·Evaluated and studied results obtained within 25 deep market research projects and communicate the conclusions and outputs with the vice-minister and stakeholders.
- Conducted awareness campaigns with public and private key players about the findings and opportunities identified in the studies, to support Colombian entrepreneurial development. Acceptance rate: 97%. 10 different sector companies were selected to export in 2016, 25% first-year sales increase
Formalization Manager
PROPAIS-MinCIT
02.2012 - 02.2013
- Lead a team of 15 members and coordinated plans between the Ministry of Commerce, Industry and Tourism and PROPAIS to execute the formalization services’ congresses, developed in 2012, identifying regional needs about job, business, and product formalization.
- Developed formalization congresses in 20 cities, achieving an attendance of 4000+ entrepreneurs, with the primary objective of leading the formalization process for their companies. This led to the result of gaining a major quantity of regions in Colombia 73% to know the MinCIT “Ministry of Industry Commerce and Tourism”, formalization strategies, and its benefits.
Business Development Executive
AMS FARMACEUTICA S.A.S
09.2007 - 01.2012
- Successfully led the exploration, analysis, and design of multiple projects to enter new national and international markets, resulting in a 5% increase in overall revenue within the first year
- Negotiate, Portfolio agreements with suppliers that increased cash flow by 30%
- Managed and implemented budget decisions to positively impact the financial statements by 12%. Audited the company costs and P&L, achieving cost savings of 15%.
Education
Global Business Management- Ontario Graduate Certificate - Global Business Management
Humber College Institute of Advanced Technology And Advanced Learning
Toronto, ON09.2023
BBA - Business Economics
ICESI University
Santiago De Cali, Colombia08.2006
Skills
Problem Solving
Time Management
Business Development
Innovative Thinking and Analytical Skills
Sales and Marketing Strategy
Data Marketing Analysis
Lead Nurturing
SEO
Google Analytics
Social media Marketing (Instagram, Facebook, LinkedIn)
Power BI Analyze Interpretation
Tableau
HIGHLIGHTS OF QUALIFICATIONS
- Over six years of experience working as an effective, passionate, and analytical Project Manager in marketing, commercial and business development areas for several companies in different industries.
- Self-motivated and results driven with excellent organizational and communication skills; adept in critical thinking.
- Driving operational value by executing all aspects in day-to-day projects as planning, budget, risk, and scope management.
- Stakeholder Management, leading and collaborating with cross-functional teams to exceed the project goals in time and building high-performing teams.
- Design project performance reports for top leaders, implement KPIs, and corrective measures improving the performance of all projects by an average of 20% in energy companies, governmental organizations, CPG industry, retail, pharmaceutical companies, and marketing agencies.
- Proficient with Microsoft Office packages (Word, Excel PowerPoint, Teams)
- Spoken Languages: English, Spanish.
Accomplishments
Award of excellence for thesis project on "SUBSTITUTION OF CRIME FOR EDUCATION "Public Policies LLOREDA MERA JOSE FRANCISCO Tutor “¿QUÉ TAN COLOMBIANO COMPRAMOS LOS COLOMBIANOS?” Propais-MinCIT and Raddar Consumer Knowledge Group 2006
Recognition of the ministry as a research document for the Colombian market “¿QUÉ TAN COLOMBIANO COMPRAMOS LOS COLOMBIANOS?” Propais-MinCIT and Raddar Consumer Knowledge Group 2013
VOLUNTEER EXPERIENCE
- 2022 Starbucks Volunteer
- 2016-2019 Member of Club Active 20-30
- 2014-2015 Fundación Sol en Los Andes (Participated in voluntary activities for families with children who suffer from cancer).
- 2009-2011 Fundación Samaritanos de la Calle (Participated in voluntary activities for families in need)
- 2008 Fundación ProVida Digna (Female heads of households)
Timeline
Project Manager Team Leader
ANKARA SOLUTIONS-LONDON COMPANY
01.2017 - 10.2022
Senior Project Manager
INSPIRA RESEARCH
01.2015 - 12.2016
Market Intelligence
PROPAIS - MinCIT
02.2013 - 12.2014
Formalization Manager
PROPAIS-MinCIT
02.2012 - 02.2013
Business Development Executive
AMS FARMACEUTICA S.A.S
09.2007 - 01.2012
Global Business Management- Ontario Graduate Certificate - Global Business Management
Humber College Institute of Advanced Technology And Advanced Learning
BBA - Business Economics
ICESI University
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