Alexandra Bigley

I have provided strategic brand & content consulting to multiple companies between full-time roles, refining my expertise and building a diverse client portfolio.

Aligned Healing Chiropractic (Jul 2024 - present)

• Created and delivered an educational presentation on brand marketing fundamentals, covering mission, vision, and values.
• Facilitated collaborative workshopping sessions to define brand marketing and content style guidelines for consistent implementation.
• Lead community outreach initiatives to support geo-targeted growth, applying brand guidelines across owned digital channels and external marketing efforts.

Touch of Modern (Jan 2018 - Sep 2019)

• Audited and overhauled Touch of Modern’s content marketing strategy within the first month, aligning messaging with brand goals and audience insights.
• Led a storytelling and influencer campaign across owned channels, driving a 30% increase in online sales within three weeks of launch.
• Built and managed a comprehensive editorial calendar using Hootsuite to schedule posts, promote unique products, engage the community, and drive organic revenue growth.

Chime Bank (December 2015 - April 2016)

• Developed the social media and content strategy for a billion-dollar fintech company, driving a 250% increase in engagement within 60 days of launch.
• Collaborated with a creative agency to produce a digital branding photoshoot that established the company’s visual identity, leveraging the assets to strengthen public relations and media visibility.

LookMazing (Jun 2016 - Dec 2016)

• Developed and executed a social media and influencer strategy for LookMazing, a fashion and beauty shopping platform, to drive product adoption, revenue growth, and retailer partnerships through organic engagement and targeted brand alignment.

• Directed AAA’s brand refresh, implementing comprehensive style guidelines across all departments to ensure consistency and cohesion.
  Partnered with the market research team to develop content strategies grounded in audience insights and behavioral data.
  Led implementing a Digital Asset Management (DAM) system, streamlining access to and organization of marketing materials.
  Launched AAA’s first-ever podcast and advertising campaign, generating over 50,000 downloads within the first two seasons.

• Led national DEI communications strategy for RealTime Community, strengthening employee engagement through nonprofit-driven pro bono initiatives.
• Spearheaded a video storytelling campaign, resulting in a 25% increase in program participation within six months.
• Cultivated inclusive cross-departmental dialogue by developing messaging frameworks tailored to diverse internal and external audiences.
• Collaborated with internal design teams to create cohesive branding, including a program logo and supporting marketing assets.

• Spearheaded a multi-channel content marketing campaign for the launch of five Eatsa locations, partnering with bicoastal PR teams to generate over 1M digital impressions.
• Led cross-functional content planning and execution, collaborating with design, product, and QA teams to ensure consistency, accuracy, and brand alignment.
• Co-developed a company-wide style guide alongside the CEO, standardizing voice and tone across all content marketing initiatives.
• Crafted clear, user-focused UI copy with the design and insights teams to ensure a streamlined, intuitive user experience informed by user behavior and research.

• Directed the go-to-market campaign for a nationwide startup connecting airport travelers with locals renting out their vehicles to earn income and offset parking fees.
• Conducted A/B testing using Optimizely and optimized website pages to capture qualified sales leads, increase conversion rates, and support pipeline growth.
• Collaborated with digital and sales teams to align messaging with geo-targeted strategies and high-value demographic segments.
• Developed and launched paid Facebook campaigns, resulting in a 35% increase in qualified leads and a 20% lift in conversions within the first 60 days.

• Led U.S. marketing content launch for Covet Fashion, a mobile styling app, driving significant revenue growth and increased app downloads.
• Grew Covet Fashion’s Instagram community to 100K+ organic members in under a year using Hootsuite to manage a strategic editorial calendar and influencer campaigns.
• Produced 100+ high-quality content assets monthly under tight deadlines to drive product adoption, lower CAC, and support sustained revenue growth.