Open To Work
Alexander Zoechbauer
Los Angeles
Work Preference
Summary
Results-oriented E-commerce Product Manager with 7 years of experience in driving digital growth and executing product strategies. Scaled an early-stage webshop to over $10M in annual revenue, leading to a successful acquisition. Collaborates effectively with cross-functional teams and C-suite leadership to align business objectives with high-conversion digital products.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Director of Ecommerce - North America
tractive
Los Angeles
05.2023 - 12.2025
- Spearheaded end-to-end A/B testing initiatives across North America, refining digital strategies that enhanced performance and drove growth.
- Leveraged Google Analytics, SQL, and Tableau to synthesize complex data sets into actionable insights for strategic experimentation.
- Architected and optimized high-conversion landing pages using WordPress, Avada, and Unbounce, resulting in accelerated customer acquisition.
- Deployed tailored webshop solutions for North America, aligning regional market needs with global brand standards to enhance customer experience.
- Facilitated cross-functional alignment between North American operations and HQ, serving as a subject matter expert to ensure product synchronicity.
Ecommerce Product Manager
tractive
Linz
05.2018 - 05.2023
- Directed end-to-end management and execution of the Tractive Webshop and Blog, serving as the primary subject matter expert for all ecommerce initiatives.
- Synthesized performance metrics and data-driven insights to drive conversion rate optimization (CRO) and iterative shop enhancements.
- Launched A/B testing protocols for product detail pages, utilizing user behavior analytics to refine content and boost platform engagement.
- Advanced webshop functionality by leveraging HTML, CSS, JavaScript, Kotlin, and Spring Boot to architect bespoke features within a headless Magento ecosystem.
- Executed robust SEO strategies and rigorous quality assurance (QA) protocols to maximize organic visibility and platform stability.
- Orchestrated agile sprints and prioritized tasks to balance immediate commercial needs with long-term technical debt and scalability.
Skills
- E-commerce strategy
- E-commerce platform management
- E-commerce analytics
- Conversion rate optimization
- A/B testing
- Google Analytics
- SQL querying
Certification
- Google AI Professional Certificate
- Google Analytics Individual Qualification
Languages
English
Full Professional
German
Native/ Bilingual
Timeline
Director of Ecommerce - North America
tractive
05.2023 - 12.2025
Ecommerce Product Manager
tractive
05.2018 - 05.2023