Alexander Solomon
Los Angeles
Summary
Experienced social media marketing professional specializing in fan engagement and marketing. Manages and grows fan accounts on various platforms, including Twitter/X, TikTok, and Instagram. Possesses a deep understanding of trends, communities, and subcultures, enabling the creation of compelling content that resonates with diverse fan bases. Skilled in community management, performance analysis, and content creation. Proven ability to develop strategies that amplify brand presence and drive engagement through collaboration with freelancers. Committed to delivering creative, data-driven digital experiences that foster authentic connections between artists and their fans.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Social Media Strategist
Sony Music
08.2022 - Current
- Analyzed social media metrics to track performance, optimize engagement, and adjust strategies in real-time for maximum reach
- Developed and executed targeted social media strategies to grow artist’s online presence and engage fan base across platforms (e.g., Instagram, TikTok, Twitter)
- Executed promotional campaigns for new releases, including countdowns, teasers, and fan engagement strategies, driving anticipation and increasing streams
Genius
Apple
03.2018 - Current
- Educated customers on Apple’s ecosystem of products and services, effectively promoting cross-selling opportunities and increasing overall product engagement.
- Analyzed customer feedback to identify trends and pain points, providing insights that informed team strategies for improving service and customer satisfaction.
- Demonstrated strong problem-solving and communication skills, adapting technical language to meet customer understanding and highlight Apple’s unique offerings.
- Performed repairs on a wide range of Apple products with precision, contributing to the efficiency and reputation of the in-store service center.
IT Project Manager
24K Recording Studio
10.2017 - 06.2018
- Designing and implementing a secure, high-speed local network to handle large audio files and allow seamless collaboration between engineers, producers, and artists.
- Developing or integrating scheduling software for booking studio sessions, managing availability, and tracking usage.
- Providing on-call troubleshooting for software crashes, connectivity issues, or hardware malfunctions during sessions
Social Media Brand Strategist
Pacsun
08.2016 - 03.2018
- Supported product launches by developing targeted go-to-market strategies, including email marketing, social media content, and influencer partnerships.
- Engaged with followers by responding to comments, messages, and inquiries, building a loyal community and improving customer satisfaction.
- Coordinated with influencers on content creation to ensure authenticity and alignment with brand messaging, contributing to higher engagement and follower trust.
Social Media Specialist
Nashville Valet
05.2012 - 05.2016
- Create short videos showcasing specific aspects of the service, such as vehicle handling, ticketing processes, and convenient payment options.
- Maintained company's social media presence by posting messages, answering posts, and monitoring responses.
- Generated leads through effective paid advertising campaigns on Facebook, Instagram, and Twitter.
- Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns, and website updates.
Education
Bachelor of Arts - Marketing
Middle Tennessee State University
Murfreesboro, TN05-2016
Skills
- Experience in identifying and collaborating with influencers to increase brand awareness and engagement
- Strong organizational skills in managing multiple social media accounts, content calendars, and campaigns
- Experience collaborating with marketing teams, designers, and content creators to produce effective social media campaigns
- Skilled in building and nurturing online communities, responding to comments, direct messages, and fostering customer loyalty
Certification
- Apple Certified Support Professional (ACSP)
- Apple Certified IOS & Mac Technician
Languages
English
Native or Bilingual
Tigrinya
Native or Bilingual
Amharic
Native or Bilingual
Timeline
Social Media Strategist
Sony Music
08.2022 - Current
Genius
Apple
03.2018 - Current
IT Project Manager
24K Recording Studio
10.2017 - 06.2018
Social Media Brand Strategist
Pacsun
08.2016 - 03.2018
Social Media Specialist
Nashville Valet
05.2012 - 05.2016
Bachelor of Arts - Marketing
Middle Tennessee State University
- Apple Certified Support Professional (ACSP)
- Apple Certified IOS & Mac Technician
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