Alexander McComas
Toronto,ON
Summary
Self-motivated SEO Specialist with focused experience in online marketing and optimization, and three years of customer engagement experience. Passionate about strategically planning SEO campaigns tailored to clients' market goals. Highly organized, goal-oriented, and efficient, with a positive attitude.
Overview
5
5
years of professional experience
Work History
Search Engine Optimization Analyst
Dentsu
08.2022 - Current
- Implemented comprehensive SEO strategies to improve organic search rankings across automotive industries
- Developed and executed on-page optimization techniques, including meta tags, headers, and internal linking structures, to enhance website performance and user experience.
- Utilized advanced AI SEO tools and analytics platforms to track and measure key performance metrics, providing actionable insights for ongoing optimization efforts.
- Introduced Cyborg method that combined AI writing and human copywriting integration to increase search visibility.
- In-depth technical audits and actionable insights
- OneSearch reporting: synergy between paid media SEM and SEO to drive CPC down.
- Effective communication and presentation to clients. Managing Client expectations
- Custom designed Looker Studio reports based on clients needs. Analysis and driven insights.
SEO SPECIALIST
House Of Search
01.2020 - 06.2022
- Keyword research that aligns with SERP intent and buyers journey.
- On-page SEO recommendations including headers, titles, body text, and images.
- Monthly reports via Looker Studio
- Technical audits with pre built templates that utilized advanced excel formulas and BigQuery.
- Content Strategy with Pillar & Hub cluster topics.
Education
High School Diploma -
Amsterdam International Community School
Amsterdam 07.2012
Skills
- Technical Audit with multiple Tools
- In-depth Keyword Research: SERP intent
- Advanced Content Planning & Creation
- On-Page SEO
- Monthly SEO Traffic Reporting
- Competitive Analysis Research
- Internal Link Optimization
- Languages: English & Dutch
- SEO API Tools: Screaming Frog, SEMrush, AHREFS , GPT, Text Optimizer, GSC, GA4, Looker Studio, Adobe Analytics, Adobe(AEM)
Accomplishments
I've improved my Excel skills while working with certain formulas to accomplish my tasks. The opportunity to also learn at Dentsu University has led me to taking a course with Python, learning the fundamentals of coding.
Personal Information
Title: SEO SPECIALIST
Languages
English
Native or Bilingual
Dutch
Limited Working
Researching Herbs
There's a few books I am researching in regards to herbalism and the cures that they represent. At this given moment, I am just educating myself for now, but wish to dive deeper into it when the time is right.
Timeline
Search Engine Optimization Analyst
Dentsu
08.2022 - Current
SEO SPECIALIST
House Of Search
01.2020 - 06.2022
High School Diploma -
Amsterdam International Community School
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