Alexander Last
Toronto
Summary
Entrepreneur and licensed financial sales professional with a proven track record in launching startups, raising capital, and managing diverse teams.
Proficient in developing and executing comprehensive marketing strategies, leading remote teams, and achieving sales targets in the financial services sector.
Adept at project management, client relations, new business development and creating impactful marketing content.
- Raised $5,000,000+ in AUM for a Canadian investment firm, selling an exempt market financial product to high-income Accredited Investors
- Launched two startups, raised over $1,000,000 and managed a team of 17 software development and marketing professionals in Canada and Ukraine
- Developed, deployed and actively managed a $200,000 marketing initiative for a Canadian investment firm
Overview
15
15
years of professional experience
Work History
Financial Sales Representative
EquiGenesis Corporation
02.2020 - Current
- Marketed a complex tax-incentivized investment product to Canadian Accredited Investors
- Raised over $15,000,000 in Assets Under Management (AUM) as a Financial Sales Representative
- Nurtured and maintained strong relationships with Accredited Investor clients across Canada
- Became proficient in simplifying the structure, risks and benefits of a highly complex financial product to clients
- Maintained an Exempt Market Dealer License, registered with the Ontario Securities Commission (OSC) and adhered to strict compliance requirements
- Developed, deployed and actively managed a $200,000 marketing plan across social, print, and video mediums
- Managed an offshore consulting and marketing team in the United Kingdom
- Provided regular reports to the company's President and firm's clients
- Maintained the work ethic of a startup founder and developed a reputation for ‘being on call 24/7', responding to company management and investor communications promptly and effectively
Co-Founder & Partner
L2 Trading
11.2015 - 06.2016
- L2 Trading was an algorithmic trading and market making firm that developed statistics-based trading software that participated on international sporting exchanges.
- Raised a total of $100,000 with my partner.
- Employed 3 full time team members
- The firm further managed and deployed additional investor capital in algorithmic trading and exchange market making activities.
Founder & CEO
SportsHedge, Inc.
05.2009 - 11.2015
- Founded a sports analytics firm that developed a statistics-based sports prediction model
- Launched an iOS sports prediction competition application, MegaPicks, which reached 25,000 Monthly Active Users, designed to crowdsource sports predictions to further the prediction models accuracy
- Navigated the complex US sports gaming regulations, while retaining top legal counsel and successfully convincing Apple to allow the MegaPicks application on the iOS App Store.
- Raised over $1,000,000 in 2 rounds of financing
- Managed a team of 7 local staff and 10 offshore developers
- Launched a mobile iOS application with over 25,000 monthly active users
Education
Bachelor of Arts - Political Science
Western University
London, ON2019
High School Diploma -
Bishop Ridley College
St. Catharines, Ontario2009
Skills
- Investor Relations (10 years)
- Fundraising ($1,000,000) (7 years)
- Presentation Delivery (10 years)
- Strong Communication Abilities (10 years)
- Remote Project Management (10 years)
- Investor Reports (10 years)
- High-Conversion Ad Copy (Digital, Social, Video) (9 years)
- Google Ads, Google Analytics (5 years)
- LinkedIn Ads (5 years)
- Basecamp (Project Management), Maximizer (CRM Software) (6 years)
- Microsoft Access, Bubble (No-code Development Platform)
- APIs, WordPress, Analytics, User Interface (UI), User Acceptance Testing
- TeamViewer, Splashtop (Remote Access Software)
Timeline
Financial Sales Representative
EquiGenesis Corporation
02.2020 - Current
Co-Founder & Partner
L2 Trading
11.2015 - 06.2016
Founder & CEO
SportsHedge, Inc.
05.2009 - 11.2015
Bachelor of Arts - Political Science
Western University
High School Diploma -
Bishop Ridley College