ALEXANDER JONES
Vancouver
Summary
Dynamic marketing professional with proven experience managing and executing cross-channel campaigns for a hospitality group spanning multiple restaurants and hotels. Skilled in content creation, influencer partnerships, brand strategy, and campaign analytics. Known for fostering relationships and delivering compelling experiences across digital platforms.
Overview
10
10
years of professional experience
Work History
Marketing Manager
Executive Table Group / Executive Hotel Group
09.2024 - Current
- Lead the brand's overarching marketing strategy across multiple hospitality concepts, aligning campaigns with business goals and seasonal priorities.
- Oversee content production, campaign execution, and creative direction for digital, print, and in-venue materials.
- Manage influencer partnerships, media visits, and cross-brand collaborations to drive awareness and guest engagement.
- Analyze marketing performance metrics and lead reporting for ROI, reach, and engagement.
- Collaborate with hotel and restaurant operations to support revenue-generating initiatives and promotions.
Marketing Coordinator
Executive Table Group / Executive Hotel Group
09.2023 - 09.2024
- Supported the development of content strategy across social media platforms, increasing visibility and follower engagement.
- Created and scheduled digital campaigns, newsletters, and marketing materials aligned with each brand's identity.
- Conducted competitive research and tracked market trends to inform strategy.
- Managed day-to-day communication with influencers and brand partners.
- Maintained content calendars and worked cross-functionally to ensure timely execution.
Shift Leader
Cactus Club
10.2021 - 09.2023
- Delegated tasks and ensured completion of service standards.
- Supervised front-of-house staff to ensure efficient shift performance.
- Adjusted workflows to meet service and sales goals.
Server
Nordstrom
03.2015 - 04.2021
- Provided exceptional guest service in a fast-paced environment.
- Maintained strong rapport with customers and team.
Lead Server
OEB
04.2021 - 03.2021
- Trained and supervised service staff.
- Delivered high-level customer service and led team communication.
Education
Bachelor of Arts - Acting for Stage and Screen
Vancouver Film School
Vancouver, BC08.2016
Skills
- Verbal and Written Communication
- Shift Scheduling
- Interpersonal Relations
- Multitasking and Organization
- Social Media Management
- Content planning
- Social media marketing
- Digital marketing
Languages
English
Native or Bilingual
Timeline
Marketing Manager
Executive Table Group / Executive Hotel Group
09.2024 - Current
Marketing Coordinator
Executive Table Group / Executive Hotel Group
09.2023 - 09.2024
Shift Leader
Cactus Club
10.2021 - 09.2023
Lead Server
OEB
04.2021 - 03.2021
Server
Nordstrom
03.2015 - 04.2021
Bachelor of Arts - Acting for Stage and Screen
Vancouver Film School
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