Alexander C. Prochnow
Rancho Santa Margarita
Summary
Experienced head golf professional recognized for productivity and efficient task execution. Specializes in golf operations management, player development programs, and tournament organization. Demonstrates strong leadership, communication, and customer service skills, resulting in streamlined operations and improved player experiences.
Overview
14
14
years of professional experience
Work History
Head Golf Professional
Coto De Caza Golf & Racquet Club
Coto De Caza
11.2021 - Current
- Managed daily operations of golf course and racquet facilities.
- Supervised and trained golf staff to enhance service quality.
- Organized tournaments and events to promote member engagement.
- Maintained relationships with vendors for equipment and supplies.
- Ensured compliance with safety regulations on the course and facilities.
- Implemented marketing strategies to attract new members and guests.
- Conducted regular meetings with staff to discuss performance goals and objectives.
- Collaborated with other departments on marketing initiatives that promoted the game of golf.
1st Assistant Golf Professional/Merchandiser
Coto De Caza Golf & Racquet Club
Coto De Caza
10.2020 - 11.2021
- Assisted in managing daily golf operations and member services.
- Coordinated golf tournaments and events for club members.
- Facilitated member engagement through personalized communication and outreach.
- Implemented operational procedures to enhance guest experiences on the course.
- Organized merchandise displays and managed inventory for pro shop sales.
- Collaborated with management to develop promotional strategies for club events.
- Supervised staff of caddies, cart attendants and outside services personnel.
- Monitored daily operations such as tee time reservations, practice range use, and equipment rentals.
Assistant Golf Professional
Coto De Caza Golf & Racquet Club
Coto De Caza
08.2014 - 10.2020
- Delivered exceptional customer service to members and guests.
- Organized and executed club tournaments and special events.
- Conducted routine maintenance checks on golf carts and equipment.
- Supervised play pace to promote positive and memorable experience for players on golf course.
- Worked in office to answer phones, provide information to callers and schedule tee times and private lessons.
- Responsible for ordering supplies needed for operations.
- Managed tee time reservations and handled customer inquiries.
- Resolved conflicts between players or staff when necessary.
Outside Service Supervisor
Coto De Caza Golf & Racquet Club
Coto De Caza
08.2012 - 08.2014
- Managed outside service operations for golf and racquet club members.
- Supervised staff to ensure exceptional customer service and satisfaction.
- Trained team members on best practices for outdoor service excellence.
- Oversaw scheduling of services to optimize workflow and resources.
- Implemented safety protocols for outdoor service activities consistently.
- Facilitated communication between staff, members, and management regularly.
- Enhanced the member experience through attentive service and support initiatives.
- Performed quality assurance inspections on completed jobs by outside service personnel.
- Oversaw the daily activities of assigned teams providing outsourced services.
Education
PGA Member Class A -
PGA of America
Palm Beach Gardens, FL03.2020
AA Business Degree - Golf Complex and Operations
Golf Academy of America
Carlsbad, CA12.2012
Los Angeles City College
Los Angeles, CA01.2009
Saddleback College
Mission Viejo, CA01.2008
Skills
- Course management
- Staff training
- Tournament organization
- Vendor relations
- Marketing strategy
- Customer relationship management
Professional Development
- PGA, Class A Member, 01/01/20
- GolfGenius/ADP/InvitedClubs Tee Sheet/EdenRed extensive experience
- Todd Sones, Impact Golf Schools, Top 100 Instructors Golf Magazine
- Brian Smith, Club Repair & Fitting, Golf Academy of America
- Level 1 Trained First Tee Coach
- V1 Academy
- Trackman Launch Monitor
Timeline
Head Golf Professional
Coto De Caza Golf & Racquet Club
11.2021 - Current
1st Assistant Golf Professional/Merchandiser
Coto De Caza Golf & Racquet Club
10.2020 - 11.2021
Assistant Golf Professional
Coto De Caza Golf & Racquet Club
08.2014 - 10.2020
Outside Service Supervisor
Coto De Caza Golf & Racquet Club
08.2012 - 08.2014
PGA Member Class A -
PGA of America
AA Business Degree - Golf Complex and Operations
Golf Academy of America
Los Angeles City College
Saddleback College