Alexander Centeno

• Responsible for sales planning responsibilities including building media plans (excel) and RFP response decks.
• Exceeded sales team quarterly and annual revenue goals, by surpassing financial goals.
• Participate in brainstorms with the Creative Solutions group and craft proposal decks to position IGN media capabilities in the marketplace.
• Act as a trusted resource for partners (agencies and client direct) by recommending and putting together proposals that meet their marketing objectives and needs.
• Effectively communicate, author presentations/proposals, and demonstrate value of IGN to partners.
• Sell multi-platform solutions including: Desktop/Mobile Display/Video Ads, Native Apps, OTT, YouTube, Facebook, Snapchat, Twitter, Instagram, Data & Programmatic.
• Provide comprehensive marketing campaign recommendations leveraging integrated sponsorships, digital video, social and efficiency media tactics.
• Track and manage RFP pipeline, pending, and booked business and be able to speak to the current volume of team revenue.

• Planned, designed, and scheduled phases for large projects.
• Monitored project performance to identify areas of improvement and make adjustments.
• Coordinated with cross-functional teams to resolve project issues and mitigate risks.
• Provided detailed project status updates to stakeholders and executive management.
• Provided detailed technical and operational direction in project challenges, consistently meeting deliverables according to deadlines.
• Tracked project and team member performance closely to quickly intervene in mistakes or delays.
• Reported regularly to managers on project budget, progress, and technical problems.
• Monitored project progress, identified risks and took corrective action as needed.

• Responsible for promoting and increasing media and press engagement.
• Duties include: Creation of press releases, directing digital media campaigns, organic social media campaigns, directing the creation of digital content, and improving the company’s presence and brand
  amongst its respective target audiences.

Responsible for a variety of marketing functions including:

• Development of marketing collateral, campaigns, surveys, events, market research, direct mail, trade show, print ads, website and social media presence, in addition to marketing for conferences and trade shows.
• Created engaging brochures and flyers to use for promotional materials and distribution.
• Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
• Managed workflow between staff, coordinating documents, and creative material distribution.

• Supported client brand development and marketing utilizing a full spectrum of media tools and platforms including print and digital media.
• Developed personalized and business focused campaigns for clients to achieve customer acquisition goals.
• Negotiated prices, terms of sales and service agreements.
• Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
• Identified new business opportunities through cold calling, networking, marketing and prospective database leads.

• Oversaw digital and television ad campaigns per client's contract and billing.
• Worked with clients and Sales Account Executives to ensure copy and digital ad placement received were implemented correctly.
• Monitored and optimized campaign performance and logs to maximize campaigns and client retention.

• Managed market research, sales, leads, and client relations.
• Managed sales and client data utilizing in-house CRM software to deliver strategic results.
• Maintained sales tracking reports to support operational enhancements and implement corrective actions.