ALEXA ERICKSON
Creative Content Strategist
Newport Beach, CA
Summary
Results-driven content professional with a proven track record in developing and executing successful content strategies. Skilled at fostering a collaborative environment and adapting to dynamic project requirements. Demonstrated expertise in content planning, team leadership, and ensuring high-quality deliverables.
Overview
12
12
years of professional experience
4
4
years of post-secondary education
Work History
Head of Content
DFC Media
07.2024 - Current
- Lead the editorial strategy for Dollar Flight Club, managing a team of writers and designers to produce high-impact travel content
- Build and implement SEO-focused editorial calendars that increase traffic and engagement
- Collaborate with marketing teams to develop press opportunities and optimize newsletters for subscriber growth
- Drive the creation of innovative, visually appealing content for web and social platforms
Website Content Editor / Newsletter Writer
DFC Media
12.2022 - 07.2024
- Authored and edited original content across diverse media formats
- Boosted website traffic through the creation and optimization of SEO-friendly articles and headlines
- Managed multiple projects simultaneously, prioritizing tasks effectively to meet strict deadlines without sacrificing quality
- Simplified technical documentation to enhance readability and audience comprehension
Freelance Writer / Editor
Various Publications
01.2014 - Current
- Partnered with premier publications including Thrillist, Fodor's, Reader's Digest, Martha Stewart, Real Simple, and more
- Created a wide range of content, including travel guides, listicles, trend pieces, advertorials, and breaking news
- Specialized in SEO optimization, content updates, and brand-specific storytelling
Commerce Writer / Editor
Bob Vila, Recurrent Ventures
05.2022 - 10.2022
- Developed comprehensive content highlighting product deals, trends, and updates in the home improvement space
- Consistently delivered high-quality, research-driven articles under tight deadlines
- Leveraged SEO and trend analysis to increase audience engagement and website traffic
Managing Print Editor
LOCALE Magazine
01.2013 - 01.2014
- Designed and executed monthly and annual editorial calendars, managing a team of writers, photographers, and stylists
- Produced compelling feature stories and oversaw photo shoots, ensuring alignment with the publication's aesthetic and voice
- Played a pivotal role in enhancing the magazine's regional relevance and reader engagement
Education
Bachelor of Arts - Journalism & Creative Writing
University of Tampa
Tampa, FL 01.2007 - 01.2011
Skills
- Creative Content Strategy
- SEO Optimization
- Affiliate Marketing
- Data-Driven Insights
- Editorial Leadership
- CRM Management
Timeline
Head of Content
DFC Media
07.2024 - Current
Website Content Editor / Newsletter Writer
DFC Media
12.2022 - 07.2024
Commerce Writer / Editor
Bob Vila, Recurrent Ventures
05.2022 - 10.2022
Freelance Writer / Editor
Various Publications
01.2014 - Current
Managing Print Editor
LOCALE Magazine
01.2013 - 01.2014
Bachelor of Arts - Journalism & Creative Writing
University of Tampa
01.2007 - 01.2011
Similar Profiles
Tylor BestTylor Best
Operator at DFC CeramicsOperator at DFC Ceramics
Leon DaCostaLeon DaCosta
Customer Service Representative at DFC Global CorpCustomer Service Representative at DFC Global Corp
Amanda ReidAmanda Reid
Inbound Receiver at Home Depot DFCInbound Receiver at Home Depot DFC