Alex Yam

Huntington Beach,CA

Summary

Multi-talented Startup Founder successful at managing any company role in order to maximize business success from initiation. Visionary Leader with exceptional history of raising capital across multiple funding rounds from investors and taking companies to Initial Public Offerings. Thoughtful leader of workplace and employees with introduction of innovative office norms to boost productivity and worker satisfaction. Versatile business leader bringing 20 years of experience as accomplished business accumen. Strategic problem solver, change manager and visionary executive with success implementing plans to meet current and future needs. Key expertise in Marketing and sales.

Overview

years of professional experience

Work History

Demand Growth Team

Fanatics

01.2024 - Current

Maintained high levels of cleanliness and organization within the decant area, promoting efficiency while adhering to industry best practices for workplace safety.
Trained new team members on decant operations, resulting in faster onboarding and increased overall productivity.
Improved team productivity through effective communication, coordination, and collaboration among team members.
Drove growth and demand to Fanatics Collect/Live, ( Weekly/Premier Auctions, Breaking etc).

Founder

CBA Sports Group LLC

05.2000 - Current

Negotiated terms of business acquisitions to increase business base, solidify market presence and diversify offerings.
Conducted target market research to scope out industry competition and identify advantageous trends.
Investigated and addressed business development challenges to proactively mitigate problems.
Developed key operational initiatives to drive and maintain substantial business growth.
Stayed current with market trends to determine optimal pricing of goods and services and to capitalize on emerging opportunities.
Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership.
Shaped solutions and approaches by leveraging trends in customer marketplaces and industries.

Brand Manager, Basketball

PSA/Collectors Inc.

11.2021 - 10.2023

Researched market trends to identify customer needs and preferences for strategic planning.
Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
Increased customer loyalty through effective management of consumer feedback and timely resolution of concerns.
Worked with the largest collectors both domestic/International.

Education

High School Diploma -

California State University, Long Beach

Long Beach, CA

06.1997

Skills

Revenue Development
Sales
Scheduling
Digital Marketing
Balance Sheets
Business Planning
Marketing Materials
Customer Acquisition

Market Research
Budgeting
Strategic Development
Business Development
Market Strategy
E-Commerce
Business Solutions
Consulting

Affiliations

Certified FIBA Agent - Basketball
CBA Certified Agent - Chinese Basketball Association
Notary Public

Timeline