Alex Walker

• Enhanced customer satisfaction levels by addressing concerns promptly and providing tailored solutions.
• Maintained sales revenue by developing and implementing strategic plans and setting performance goals for the sales team.
• Launched multiple new products successfully into the market, coordinating marketing initiatives and comprehensive sales campaigns.
• Streamlined sales processes by identifying inefficiencies, implementing new tools, and providing training to both teams.
• Aligned sales processes across the U.S. and Canadian subsidiaries.
• Collaborated with marketing teams to help sales campaigns reach target audiences.
• Collaborated cross-functionally to optimize end-to-end sales processes, from prospecting through post-sales support services.
• Championed change initiatives within the organization aimed at driving efficiency improvements in the overall sales operation infrastructure.
• Built relationships with customers and community to establish long-term business growth.
• Managed accounts to retain existing relationships and grow share of business.
• Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
• Organized promotional events and interacted with community to increase sales volume.
• Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
• Management of multiple remote staff spanning across Canada and the U.S.
• Took over Management of both Canadian and U.S. Procurement teams in April of 2023 and handling all PO approvals and payment management.

Successfully brought the company through CCAA proceedings. Helped with transition to close U.S. subsidiary and transition Canadian Subsidiary after sale to AFG Distribution in March of 2024.

Took over Management of new Parent Company U.S. Team (AFG Distribution) in October 2024 and continue to align strategies, processes and overall business objectives across both countries.

Work closely with Accounting, Purchasing, Operations and Marketing to ensure internal alignment while conveying that same message to both Sales Teams. Currently oversee a team of 6 in Canada and 14 in the U.S.

• Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
• Attended events, training seminars, and manufacturer product showcases.
• Met with customers to give sales presentations, negotiate contracts and promote services.
• Liaised with marketing and product development departments to maintain brand consistency.

Took over Managing Cannabis Key Account team in this term with an additional 2 employees and opening me up to the other side of our business, humble cannabis solutions.

• Increased client satisfaction by building strong relationships and addressing their needs promptly.
• Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
• Grew the company to $1M/month in revenue prior to legalization with only two other Account Managers on staff.
• Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
• Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
• Implemented strategies to increase revenue from existing accounts through upselling and cross-selling initiatives.
• Assisted in the development of training materials for new hires, ensuring smooth onboarding process.

Assisted in the creation of humble+fume in 2018 and propelling our accessory brand into the Canadian Legal Cannabis market. During this time I balanced multiple key roles within the company including Inside Sales, Customer Service and Account Management.

• Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
• Opened, shelved and merchandised new products in visually appealing and organized displays for optimal sales promotions.
• Volunteered for extra shifts during holidays and other busy periods to alleviate staffing shortages.
• Built relationships with customers to encourage repeat business.
• Prepared merchandise for sales floor by pricing or tagging.
• Answered customer questions about sizing, accessories, and merchandise care.
• Engaged with customers to build rapport and loyalty.
• Accurately processed POS transactions, returning coin, currency, payment cards, and receipts to customers.
• Assessed customer needs and utilized suggestive selling techniques to drive sales.
• Achieved monthly sales targets consistently by implementing effective sales strategies and maintaining a high level of product knowledge.