Alexandra Seeman
Los Angeles
Summary
User-obsessed Product leader well-versed in product development, business strategy and people management. Driven to create products that improve lives, illustrated over a decade of success within the healthcare, hospitality and education spaces.
Overview
10
10
years of professional experience
Work History
Lead Product Manager
GoodRx
Santa Monica, CA
03.2023 - Current
- Led a team of 35+ designers, engineers and analysts to develop and launch GoodRx's first ever eCommerce solution in partnership with buy now pay later platform, Affirm, and multiple pharmacy retailers
- Developed and launched a series of new price page experiences that led to a 40% increase in engagement with GoodRx's copay card solution, and an 80% performance increase in our cash funnel
- Partnered with the GoodRx Sales team to build and scale new patient and client-centric solutions that drove $107.2 million in revenue in 2024, representing 26% YoY growth for our team
Product Lead
Toucan
Los Angeles
08.2022 - 03.2023
- Managed the Toucan Premium subscription product, and worked directly with the Chief Executive Office, Chief Product Officer and Chief Marketing Officer to define and execute on the company's monetization strategy
- Designed, executed and analyzed results of four A/B tests per month, focused on driving customer LTV and optimizing the Toucan subscription funnel. Launched a re-designed subscription experience that doubled the percentage of new users who converted to Toucan Premium
- Defined and implemented new cross-functional development process involving Engineering, Design, Product, Brand, Marketing, and Data to drive higher team efficiency, doubling the number of engineer tasks completed in a bi-weekly team sprint
Sr. Product Manager
GoodRx
05.2020 - 08.2022
- Launched GoodRx's Brand Drug Solutions business, responsible for $78 million in annual revenue
- Collaborated with business line General Manager, Sales Team and Account Managers to build and deliver an Integrated Copay Card product, utilized by 75k patients in two years
- Hired, onboarded and trained new employees, including a first time Associate Product Manager through their promotion to Product Manager
Sr. Product Manager
WeWork
New York, NY
02.2019 - 02.2020
- Launched event planning product for WeWork teams, used to plan 50k+ events in six months
- Recruited, hired and managed two junior Product Managers
- Lead KPI development workshop for 15 members of the WeWork Technology organization, resulting in three new primary success metrics shared across four distinct product teams
Product Manager
WeWork
New York, NY
02.2015 - 02.2019
- Launched features that decreased users' time spent on manual processes by 98%
- Conducted and participated in 10+ user interviews per month
- Managed team roadmap, processes and feature releases for 6,000+ global users
Education
Bachelor of Science - Human & Organizational Development; Art History
Vanderbilt University
Nashville, TN05.2013
Skills
- Cross-Functional Team Leadership
- Data and Analytics
- Written & Verbal Communication
- Product Roadmap Development
- Product Strategy
- User experience
- Stakeholder Relations
- User Research & Feedback
Timeline
Lead Product Manager
GoodRx
03.2023 - Current
Product Lead
Toucan
08.2022 - 03.2023
Sr. Product Manager
GoodRx
05.2020 - 08.2022
Sr. Product Manager
WeWork
02.2019 - 02.2020
Product Manager
WeWork
02.2015 - 02.2019
Bachelor of Science - Human & Organizational Development; Art History
Vanderbilt University