Alex Sandoval
Sacramento
Summary
Results-oriented professional skilled in retail partnership development and brand education. Known for nurturing strong relationships with retail teams, contributing to significant sales growth and enhanced brand presence across diverse markets.
Overview
4
4
years of professional experience
Work History
Account Coordinator
Glossier
Sacramento
10.2024 - 02.2026
- Managed a multi-market Northern California territory, partnering with retail leadership to drive brand growth across Sacramento, the Central Valley, San Francisco, and San Jose
- Owned territory performance through SKU-level sales tracking and demographic analysis, leveraging market insights for strategic decision-making
- Delivered against monthly and quarterly sales targets, identifying underperforming doors and executing targeted action plans to improve sell-through
- Built and nurtured strong, long-term relationships with Sephora store and regional teams, acting as a trusted brand partner
- Led comprehensive product and brand education across skin, color, body, and fragrance to ensure confident, consistent in-store execution
- Collaborated in weekly cross-functional strategy meetings, providing territory insights and actionable solutions to identify growth opportunities
- Supported new launches and core assortment by aligning education and execution strategies to enhance brand impact
Sales Associate
Loreal Cosmetics
Sacramento
02.2024 - 10.2024
- led weekly strategic meetings with assigned retail partners to prioritize hero products, support new launches, and align on sales objectives
- Drove sell-through by delivering targeted education across skincare, cosmetics, and brand positioning, adapting messaging to diverse customer demographics
- Managed and represented three distinct brands, flexing strategy, tone, and execution to meet individual brand and retailer needs
- Trained and empowered store teams on multi-brand and multi-world selling, increasing confidence, engagement, and productivity
- Acted as a trusted brand partner to retail leadership, supporting execution through education, relationship-building, and consistent communication
Lead Sales Associate
Anastasia Beverly Hills Inc.
Sacramento
03.2023 - 01.2024
- Cultivated strong relationships with store leadership and sales teams as key brand representative within assigned retail partners, supporting sustained brand growth.
- Drove sales performance through strategic weekly planning, goal setting, and high-impact events, aligning brand objectives with in-store execution
- Led product education and training sessions to enhance associate confidence and improve sell-through.
- Collaborated with retail teams to identify growth opportunities and optimize event performance, strengthening brand presence.
- Acted as a trusted brand partner, reinforcing brand standards, storytelling, and consistent client experience
Assistant Manager
Morphe Brushes
Sacramento
12.2021 - 02.2023
- Led weekly team meetings and sales huddles focused on performance insights, opportunity areas, and collaborative problem-solving, fostering a growth-driven culture
- Partnered with leadership to analyze KPIs, identify trends, and adjust sales strategies, ensuring timely responses to market shifts
- Supported new product launches by aligning team education, floor strategy, and client communication to maximize conversion and enhance brand impact
- Modeled consultative, relationship-based selling focused on skin education, ingredient storytelling, and routine building to strengthen customer relationships
Education
GED -
Marconi Learning Acadamy
Sacramento, CA09-2021
Skills
- Customer relationship management
- Sales tracking
- Territory management
- Market analysis
- Brand education
- Strategic planning
- Performance optimization
- Retail partnership development
- Problem solving
Languages
Spanish
Native/ Bilingual
English
Native/ Bilingual
Accomplishments
highest territory in first year
Timeline
Account Coordinator
Glossier
10.2024 - 02.2026
Sales Associate
Loreal Cosmetics
02.2024 - 10.2024
Lead Sales Associate
Anastasia Beverly Hills Inc.
03.2023 - 01.2024
Assistant Manager
Morphe Brushes
12.2021 - 02.2023
GED -
Marconi Learning Acadamy