Summary
Overview
Work History
Education
Links
Awards
Hobbies and Interests
Timeline
Generic

Alex Rudow

Waterloo

Summary

  • Integrated, strategic leader with a passion for developing and delivering attention grabbing ideas, experiences and culture-changing social campaigns.
  • +8 years experience in content marketing, including influencer marketing, copywriting, editorial sponsorships, and paid social & digital experience.
  • +6 years Account Management experience - building strong relationships with clients and external partners, developing performance-driven strategies to support marketing ambitions, and setting & delivering on expectations.
  • Strong social industry knowledge, staying on top of platform and industry best practices for content production, ad solutions, targeting and measurement.
  • Proficient in organizational management and communication, such as Microsoft Office Services, Slack, Tagger Platform & Sharepoint.

Overview

8
8
years of professional experience

Work History

Director, Influencer Marketing

We Are Social
09.2023 - Current
  • Leads influencer strategy development, planning and delivery across key client accounts - including those in the entertainment, gaming, CPG, tele-communications and food/beverage space - to deliver tentpole, evergreen and performance-driven influencer campaigns into market.
  • Proactively identifies future growth strategies for clients, identifying new opportunities for strategy refinement, first-to-market activations, socio-cultural moments to tap into and effective ways to measure and optimize influencer tactics to maximize ROI.
  • Provides ongoing counsel and relationship management with clients, media agencies, creative agencies, content creators, platform vendors and talent management agencies.
  • Works closely with integrated teams to promote collaboration & ensure seamless coordination throughout the entire campaign process (client engagement teams, editorial team, creative teams, media agencies, etc.).
  • Supports leadership team to evolve our influencer offering, including feeding into new business pitches or influencer thought leadership workshops and sessions with existing clients.
  • Provides guidance, support and mentorship to junior team members, including collaborating on their short-term and long-term goals, developing account-specific action plans, identifying growth opportunities and meeting on a weekly and monthly basis for program-specific check-ins.

Senior Strategist, Influencer Marketing

Diamond Marketing Group
09.2022 - Current
  • Was leading multi-channel, client-facing influencer marketing programs from ideation, to execution & reporting - resulting in programs that were published in Media in Canada and yielded amazing brand outcomes (co-lead a Twitch influencer campaign that was deemed by Amazon as one of the top three programs in Canada on their platform)
  • Built a strong roster of content creators, platform vendors and management agencies that we work closely with.
  • Managed, mentored and fostered upskill growth opportunities for 2-3 junior team members
  • Drove escalation of knowledge across the agency and with clients through thought leadership presentations, including influencer fundamentals, measuring influencer ROI, coordinating platform vendor workshops (internally) and socializing industry & platform news that could impact business objectives or marketing executions

Senior Manager, Influencer Marketing

MediaCom
12.2018 - 09.2022
  • Managed creator content marketing efforts across a broad range of B2C clients and brand verticals/industries, which include those in the retail space, non-profit organizations, beauty, food & beverages (alcohol), toys & games, fintech, consumer electronics, retail, convenience/service, and others
  • Led the launch of bringing influencer marketing entirely in-house at MediaCom Canada through a licensed influencer marketing platform
  • Executed multi-channel influencer marketing programs, editorial sponsorships (through vendor partners such as the Globe and Mail and Refinery29), content copywriting/editing, and co-led the development of an original content series that resulted in coverage in Media in Canada
  • Collaborated with internal and external stakeholders on new business development and strategy, driving profitable growth for influencer marketing services offered
  • Produced and pitched game-changing executions that take into consideration client objectives and performance targets, including budget delegation, producing creative strategy, consumer research, tactical distribution for organic and paid media campaigns, defining KPIs and providing deliverables/media benchmarks
  • End-to-end campaign management including responding to campaign briefs (RFPs), identifying industry trends and developing creator marketing strategies, building out editorial calendars, monitoring production of content and creative assets, assisting clients with online community management, working in tandem with our paid social team to produce trafficking sheets and consolidating key analytics for post reports
  • Worked collaboratively with numerous internal MediaCom departments and cross-functionally to bring to life innovative and measurable content programs
  • Develop B2C marketing copy for creative assets across different social platforms/content formats

Marketing Coordinator and Content Writer (Freelance)

Oneiric Hockey
06.2016 - 12.2018
  • Developed SEO-friendly content pieces for blog to help boost organic rankings
  • Strategized on blog content and created editorial calendars that aligned with business objectives, were topical and leaned intro trending topics/keywords/hashtags
  • Community management for social media platforms including Facebook and Instagram, resulting in a 10-20% increase in community growth month-over-month
  • Familiarity with paid social platforms and assisted in creative direction and copywriting (AdWords/Google Analytics/Facebook and Instagram)

Education

Master of Communication Studies -

Wilfrid Laurier University
10.2018

Bachelor of Arts - Honours Specialization in English Language and Literature

The University of Western Ontario
London, Ontario
05.2015

Links

LinkedIn: linkedin.com/in/alexandrarudow

Awards

  • Recipient of 'Push it' award internally at MediaCom, awarded to those that push the boundaries in their creative work and elevate projects from 'good to great.'
  • Completion of GroupM's 'Better Manager' training program, designated for all people managers.
  • Completed growth development course at University of British Columbia for Content Writing (2019).
  • Undergraduate and Graduate Ontario Scholar.
  • Recipient of the Dean's Graduate Scholarship at Wilfrid Laurier University.
  • Recipient of the Western Scholarship of Distinction and recipient of the Faculty of Arts and Humanities Entrance Scholarship of Excellence.

Hobbies and Interests

  • Strong love for running, completing my first half marathon last year!
  • Previously volunteered at the Kitchener-Waterloo Public Library in their 'Reading Buddies' program; a remedial literacy program for children.
  • Avid (and somewhat shameful) Facebook Marketplace enthusiast.
  • Mom of a two-year old Australian Shepherd fur baby. He is my world.

Timeline

Director, Influencer Marketing

We Are Social
09.2023 - Current

Senior Strategist, Influencer Marketing

Diamond Marketing Group
09.2022 - Current

Senior Manager, Influencer Marketing

MediaCom
12.2018 - 09.2022

Marketing Coordinator and Content Writer (Freelance)

Oneiric Hockey
06.2016 - 12.2018

Bachelor of Arts - Honours Specialization in English Language and Literature

The University of Western Ontario

Master of Communication Studies -

Wilfrid Laurier University

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Alex Rudow